• E308: Jeniffer Mitchell from Safeguard Equipment

  • Jun 28 2024
  • Length: 39 mins
  • Podcast

E308: Jeniffer Mitchell from Safeguard Equipment  By  cover art

E308: Jeniffer Mitchell from Safeguard Equipment

  • Summary

  • Get inside the world of marketing for electrical safety with the help of Jennifer Mitchell, Senior Vice President of Corporate Marketing & Communications at Safeguard Equipment.

    In this interview, Jennifer shares her journey from journalism to marketing and her passion for taking on new challenges across various industries.

    She discusses Safeguard Equipment's unique story and the company’s mission to save lives through innovative safety technology.

    Jennifer also highlights go-to-market strategies, demand generation, content creation, and the importance of metrics and branding. She emphasizes the value of inclusion, communication, and mentorship in building strong marketing teams.

    Lastly, Jennifer shares her thoughts on the role of artificial intelligence in marketing and its potential to drive efficiency and growth. Join us as we explore this less-talked-about industry that is making huge noises with the help of marketing.

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