In this episode, we dive into the world of CRM and marketing technology with Jesus Arias, CRM Advisor and Chief Strategy Officer at CX2 Advisory.

Jesus shares his insights on aligning marketing strategy with technology, developing effective campaign structures, and optimizing customer journeys.

He discusses the importance of data-driven decision making and how to measure marketing efforts across different channels.

Jesus also offers advice on content creation, brand consistency, and improving collaboration between marketing and sales teams.

Finally, he shares his perspective on the role of AI in marketing and how companies can start leveraging it effectively.

Whether you're a CMO looking to improve your tech stack or a marketer interested in the latest industry trends, this episode offers valuable insights from an experienced advisor in the field.

In this episode, we talk with Gayatri Kinney, founder and CEO of The Accidental Ally.

Gayatri shares how her company creates career paths for people with intellectual and developmental disabilities. She explains why there are so few people with disabilities in the workforce and how her company is changing that.

Gayatri discusses the challenges these individuals face and how her company helps them gain valuable skills. She also talks about working with employers to create new job opportunities.

We learn about Gayatri's journey starting The Accidental Ally and her approach to marketing and branding. She offers advice for tech startups and shares how her team uses AI tools.

This conversation highlights the importance of giving people with disabilities a chance to contribute in meaningful ways.

In this episode, we sit down with Blair Huddy, the founder and CEO of Hudson Davis. Blair shares her inspiring journey from aspiring dancer to marketing maven.

She talks about how a car accident led her to marketing and her passion for using her skills for the greater good. Blair explains how Hudson Davis helps companies focused on sustainability and social impact.

We explore Blair's approach to marketing channels, content creation, and client retention. She emphasizes the importance of listening to clients and creating honest, accurate branding.

Blair also discusses the challenges of product marketing and how to measure its effectiveness. She shares insights on aligning marketing efforts with sales goals.

Throughout the conversation, Blair offers valuable advice for marketers and business leaders looking to make a positive impact through their work.