Explore the world of B2B marketing with Margot Kashuba, the Chief Marketing Officer at Belkins, as we highlight key points in driving demand and focused marketing.

In this insightful interview, Margot shares her journey into marketing, driven by her childhood dream of leading a big company. She discusses how she found her niche in B2B marketing and the joy she finds in helping businesses grow.

Margot also provides a detailed look into her go-to-market strategy and the importance of metrics in marketing. She shares her thoughts on leadership, team-building, and the role of artificial intelligence in marketing.

This interview provides a unique perspective on marketing from a seasoned professional who is passionate about her field.

Tune in today to learn more about ROI-focused marketing and how you can drive demand for your business!

In today’s interview, we sat down with Ashley Allman, Vice President of Marketing and Development at Westminster Canterbury on Chesapeake Bay.

Ashley shares her unconventional journey from nonprofit fundraising to leading sales and marketing for a premier life plan community in Virginia Beach.

She discusses the unique challenges of marketing nonprofit missions and the innovative strategies her team employs, including successful digital and email campaigns

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Ashley also highlights the importance of building a strong brand, as evidenced by their top ranking in Virginia by Newsweek.

With a data-driven approach and a focus on trust and open communication, Ashley offers valuable insights into effective leadership and marketing in the senior living industry.

We sat down with Jenifer Walsh, the Chief Marketing Officer at WAC Lighting, to talk about marketing strategies, sales and marketing alignment, and branding.

In this episode, Jenifer shares her unique journey into marketing, which began with a focus on sales and evolved into a comprehensive career spanning sales, advertising, and marketing.

At WAC Lighting, she manages both functional and decorative lighting sectors across various industries. She emphasizes the importance of consumer and professional education.

Moreover, Jenifer discusses her efforts in building a robust marketing operations team and implementing marketing automation for effective lead management.

She also goes deep into her belief in the power of metrics to gauge marketing success and the deeper aspects of branding beyond logos and visuals.

Tune in to learn how Jennifer navigates the competitive lighting market and drives long-term brand recognition.