• E343: Interview with Jesus Hoyos of CX2 Advisory

  • Jul 16 2024
  • Length: 37 mins
  • Podcast

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E343: Interview with Jesus Hoyos of CX2 Advisory

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  • Summary

  • In this episode, we dive into the world of CRM and marketing technology with Jesus Arias, CRM Advisor and Chief Strategy Officer at CX2 Advisory.

    Jesus shares his insights on aligning marketing strategy with technology, developing effective campaign structures, and optimizing customer journeys.

    He discusses the importance of data-driven decision making and how to measure marketing efforts across different channels.

    Jesus also offers advice on content creation, brand consistency, and improving collaboration between marketing and sales teams.

    Finally, he shares his perspective on the role of AI in marketing and how companies can start leveraging it effectively.

    Whether you're a CMO looking to improve your tech stack or a marketer interested in the latest industry trends, this episode offers valuable insights from an experienced advisor in the field.
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