• E016: Breaking Down Twitter's Hot Takes!

  • Jul 16 2024
  • Length: 1 hr and 7 mins
  • Podcast

E016: Breaking Down Twitter's Hot Takes! By cover art

E016: Breaking Down Twitter's Hot Takes!

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  • Summary

  • 00:00 Introduction

    07:31 Optimizing Team Size and Roles

    17:27 Exploring the Retail vs. Online Sales Landscape

    22:13 The Impact of OpEx and Gross Margin on Profitability

    25:29 The Importance of Iterations and Net New Concepts in Ad Creation

    32:29 The Cost of Inefficient Ad Spend

    33:51 Measurement Tools and Ad Spend

    35:18 Attribution and Top-of-Funnel Marketing

    40:02 The Benefits of Product Seeding

    53:31 Balancing Networking Events and Focused Work

    58:09 Unlocking the Potential of YouTube for DTC Brands


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