00:00 Introduction and Overview

07:44 Benefits of Sweepstakes in E-commerce

13:43 Content and Experiences in Sweepstakes

19:43 Engaging Customers and Driving Revenue

25:09 Quality of Leads and Entry Mechanics

32:47 Building Brand Awareness and Equity

35:08 Timing Sweepstakes for Maximum Impact

38:37 Website User Experience and Education

40:01 Integrating Sweepstakes into the E-commerce Experience

43:55 Optimizing Landing Pages and Funnels for Sweepstakes

46:43 The Importance of Retention and Referral Programs

49:37 Exploring Direct Mail as an Acquisition Channel

57:17 Creating High-Quality Content and Building Trust

01:05:10 The Need for Ongoing Testing and Optimization

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

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Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

http://prescient-ai.io/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/⁠⁠⁠

Haus. ⁠⁠⁠⁠http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

00:00 Introduction

07:31 Optimizing Team Size and Roles

17:27 Exploring the Retail vs. Online Sales Landscape

22:13 The Impact of OpEx and Gross Margin on Profitability

25:29 The Importance of Iterations and Net New Concepts in Ad Creation

32:29 The Cost of Inefficient Ad Spend

33:51 Measurement Tools and Ad Spend

35:18 Attribution and Top-of-Funnel Marketing

40:02 The Benefits of Product Seeding

53:31 Balancing Networking Events and Focused Work

58:09 Unlocking the Potential of YouTube for DTC Brands

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

http://prescient-ai.io/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/⁠⁠⁠

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

00:00 Introduction and Overview

10:01 Analyzing Ad Creative: Knives Ads

25:08 Analyzing Ad Creative: Hype Reel Ads

28:31 Optimizing Ad Spend with Prescient AI

30:47 Helping Brands Scale Spend Confidently with AI-powered Marketing Mix Models

31:22 The Power of Copy-Dependent Ads and Non-Traditional Value Propositions

36:11 Embracing Creative Diversity for Effective Ad Campaigns

45:43 Optimizing for Different Stages of the Customer Journey

57:29 The Effectiveness of Long-Form Landing Pages

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ http://prescient-ai.io/operators Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠ Haus. ⁠⁠⁠http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9