Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…
Paul and special guest Dan Gwalter discuss the importance of having a diagnostic offer as a marketer in the fractional leadership space. They explain that transitioning into a fractional role requires a shift in mindset and a different approach to packaging oneself. They emphasize the need to start with a smaller product, such as diagnostic audits or health checks, that can be sold for a fixed cost and provide a low-risk entry point for clients. They also discuss the different types of diagnostic tools, the importance of promoting and monitoring them, and the need to focus on one offer at a time.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.

Key Takeaways…

• Transitioning into a fractional role requires a shift in mindset and a different approach to packaging oneself.
• Starting with a smaller product, such as audits or health checks, can provide a low-risk entry point for clients and help build trust.
• There are two types of diagnostic tools: free and paid. It is recommended to have both to attract different types of clients.
• Promoting and monitoring the diagnostic offer is crucial for its success. LinkedIn, emails, and personal messages can be effective channels for promotion.
• It is important to focus on one ideal client profile and one niche with one offer at a time.
• Establishing oneself in the fractional marketing space takes time and consistent effort, but it can lead to differentiation and success.

Chapters:

00:11 Importance of Packaging Professional Expertise as a Diagnostic Tool

05:24 Building Trust and Credibility in the Fractional Marketplace

08:45 Using Multiple Interconnected Funnels to Attract and Nurture Clients

10:22 Monitoring the Effectiveness of Diagnostic Tools

14:24 Promoting and Presenting Diagnostic Offers

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.