• The Agency Model is Broken. How to Fix It

  • Jul 17 2024
  • Length: 31 mins
  • Podcast

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The Agency Model is Broken. How to Fix It

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  • Summary

  • Michael Farmer, chairman and CEO of strategic consultancy Farmer & Company, and author of Madison Avenue Makeover: The Transformation of Huge and The Redefinition of the Ad Business, joins host Matthew Schwartz to discuss the growing schisms between client-side marketers and their advertising agencies, and how to enhance their relationships.
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