• The Role of Internet Listing Services (ILS) in the Marketing Mix

  • May 3 2024
  • Length: 24 mins
  • Podcast

The Role of Internet Listing Services (ILS) in the Marketing Mix By cover art

The Role of Internet Listing Services (ILS) in the Marketing Mix

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  • Summary

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    In this episode, Chris and Anne discuss the role of Internet Listing Services (ILS) in our apartment marketing mix. This includes the value of ILS sources, what metrics we measure for success, and how to balance your marketing mix. Bonus: Chris talks about how he is using data to take calculated risks with his marketing strategy.

    Produced by Carlos Marquez
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Marketing Economics
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