• 1st & Zero-Party Data In Marketing & CX

  • Jul 27 2024
  • Length: 18 mins
  • Podcast

1st & Zero-Party Data In Marketing & CX By cover art

1st & Zero-Party Data In Marketing & CX

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  • Summary

  • Manu Matthew, CEO of Cohora, delves into the evolution of social media advertising and marketing data. In today's age where customers are in control of how they want to engage with brands, zero-party data represents a newer frontier. Zero-party data is willingly provided by customers, offering insights into their preferences and interests, but, obtaining zero-party data proves challenging in the absence of established customer relationships. Today, Manu discusses first and zero-party data in marketing and customer experience.

    Connect With:

    • Manu Matthew: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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