It doesn’t matter how good your sales are if you’re losing clients due to poor coaching. People just won't stay and pay if your product—coaching—is lacking.

As a gym owner, you sell results. Results help clients become healthier, and they increase retention—one of the most important metrics in your business. No million-dollar gym has poor retention.

In this episode of “Run a Profitable Gym,” host Mike Warkentin talks coaching with Oskar Johed, co-owner of CrossFit Medis and CrossFit Sickla in Sweden and a member of CrossFit's Level 1 Seminar Staff.

According to Oskar, good coaching starts with hiring: You’ve got to bring in the right people and have a system in place for onboarding them.

Then you must create Career Roadmaps for them; Oskar shares his gyms’ elite-level coaching progression, which you can use as a model.

Finally, regular evaluations are essential for developing strong coaches—you can even give instant feedback like Oskar does.

Tune in to hear all of Oskar’s expert tips—he provides actionable steps you can take today to improve the coaching in your gym.

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2:36 - When should a gym focus on coaching?

6:37 - First steps to improving your product

14:28- Ensuring performance & improvement

26:35 - Do credentials matter?

33:02 - Good numbers but coaching can improve