It doesn’t matter how good your sales are if you’re losing clients due to poor coaching. People just won't stay and pay if your product—coaching—is lacking.

As a gym owner, you sell results. Results help clients become healthier, and they increase retention—one of the most important metrics in your business. No million-dollar gym has poor retention.

In this episode of “Run a Profitable Gym,” host Mike Warkentin talks coaching with Oskar Johed, co-owner of CrossFit Medis and CrossFit Sickla in Sweden and a member of CrossFit's Level 1 Seminar Staff.

According to Oskar, good coaching starts with hiring: You’ve got to bring in the right people and have a system in place for onboarding them.

Then you must create Career Roadmaps for them; Oskar shares his gyms’ elite-level coaching progression, which you can use as a model.

Finally, regular evaluations are essential for developing strong coaches—you can even give instant feedback like Oskar does.

Tune in to hear all of Oskar’s expert tips—he provides actionable steps you can take today to improve the coaching in your gym.

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2:36 - When should a gym focus on coaching?

6:37 - First steps to improving your product

14:28- Ensuring performance & improvement

26:35 - Do credentials matter?

33:02 - Good numbers but coaching can improve

If you doubled your average revenue per member, how many clients would you need to pay yourself $100,000 per year?

In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Kieran O’Dwyer, Two-Brain Business mentor and owner of two gyms in Australia.

Prior to joining Two-Brain, one of Kieran’s gyms grew quickly from 100 to 270 members, and his systems were totally overwhelmed: The gym couldn’t manage the clients and major retention problems appeared.

When Kieran found himself bleeding more members than he could replace, he sought out the support of an expert gym owner. His mentor, Peter Brasovan, helped him shift his focus to current members, improving their experiences through goal reviews, milestone rewards and better membership options.

By refining his business systems and focusing on high-value clients, Kieran is now earning more and paying his staff more. He also has better retention, increased average revenue per member and less stress—all with fewer clients.

That stack of wins freed up his time: He can now mentor other gym owners to target and retain high-value clients and generate more revenue.

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Free guide: “5 Ways to Make $100,000 Per Year From Your Gym”

Gym Owners United

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2:04 - More members but retention is suffering

6:02 - Stress, scrambling and sleeplessness

13:25 - Financial hit when scaling back?

21:14 - Did reducing client count help?

25:00 - Advice for gym owners who want to grow

How can you acquire and keep more gym clients?

Our top fitness entrepreneurs share their secrets.

This month’s Two-Brain leaderboard features coaching gyms with outstanding member counts—ranging from 341 to a whopping 941.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper runs through the Top 10 gyms around the world for client headcount and then shares the owners’ tips with you.

A few themes: These gyms all have great retention, funnels, sales systems and general business systems that can be used by large, cohesive teams.

Another commonality: All these gym owners invested in mentorship and have seen a great return on that investment.

What’s the best plan if you’d like to push your client count above 300?

Start with 150 members and use a mentor to help you create airtight systems to manage them. Then scale up slowly with a stable foundation under you.

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Gym Owners United

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1:25 - The May 2024 leaderboard

3:52 - Using the 150 Model

5:06 - Common themes

7:31 - Focus and operating at scale

11:39 - Building systems with mentorship