• OpenX invests in curation and CTV

  • Jul 29 2024
  • Length: 21 mins
  • Podcast

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OpenX invests in curation and CTV

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  • Summary

  • Gil Sommer, the VP of Product for OpenX, discussed the company's role as an independent omnichannel supply-side platform (SSP) focusing on curation, transparency, and sustainability. OpenX has transitioned from on-premise infrastructure to a cloud-based system, allowing for scalable operations. The company has significantly invested in the connected TV (CTV) sector, emphasizing audience-based activation for better ad targeting and performance. Sommer highlighted OpenX's commitment to transparency, sustainability efforts, and leveraging their unique data graph for enhanced inventory curation and targeting capabilities.

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