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Welcome to the DTC Podcast! In today’s episode, we have Jen Liao, co-founder of MìLà, a brand that started as a local restaurant and expanded into the nationwide frozen food market. We dive deep into MìLà's journey, exploring their adaptive strategies, the logistical challenges of shipping frozen food, and the innovative marketing campaigns that fueled their growth.

Key Insights You Don’t Want to Miss:

Adaptability: Learn how MìLà pivoted during the pandemic and found success with frozen soup dumplings.

Experimentation: Discover the low-cost experiments that helped validate their business model and find product-market fit.

Creative Marketing: Understand the impact of unique campaigns like the red envelope treasure hunt in driving retail sales.

Why Listen?

Logistical Insights: Gain valuable knowledge on managing the complex logistics of shipping frozen products.

Marketing Strategies: Explore creative ways to engage customers and boost retail sales.

Scaling Tips: Hear practical advice on scaling from a local business to a national brand.

Tune in to learn how MìLà navigated the challenges of scaling their business and what strategies you can apply to your own growth journey.

Timestamps:

00:00 - Introduction

02:00 - Launching MiLa and Initial Challenges

07:00 - Transition to Frozen Food and Nationwide DTC Expansion

14:00 - Creative Advertising Strategies on Meta

20:00 - Overcoming Logistics and Supply Chain Challenges

28:00 - Entering Retail and Unique Marketing Campaigns

36:00 - Future Growth and Product Expansion

Hashtags:

#DTCPodcast #MiLaFoods #DirectToConsumer #Ecommerce #FrozenFood #MarketingStrategies #RetailExpansion #InfluencerMarketing #StartupSuccess #Entrepreneurship

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