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Welcome to the DTC Podcast! In today’s episode, we have Jen Liao, co-founder of MìLà, a brand that started as a local restaurant and expanded into the nationwide frozen food market. We dive deep into MìLà's journey, exploring their adaptive strategies, the logistical challenges of shipping frozen food, and the innovative marketing campaigns that fueled their growth.

Key Insights You Don’t Want to Miss:

Adaptability: Learn how MìLà pivoted during the pandemic and found success with frozen soup dumplings.

Experimentation: Discover the low-cost experiments that helped validate their business model and find product-market fit.

Creative Marketing: Understand the impact of unique campaigns like the red envelope treasure hunt in driving retail sales.

Why Listen?

Logistical Insights: Gain valuable knowledge on managing the complex logistics of shipping frozen products.

Marketing Strategies: Explore creative ways to engage customers and boost retail sales.

Scaling Tips: Hear practical advice on scaling from a local business to a national brand.

Tune in to learn how MìLà navigated the challenges of scaling their business and what strategies you can apply to your own growth journey.

Timestamps:

00:00 - Introduction

02:00 - Launching MiLa and Initial Challenges

07:00 - Transition to Frozen Food and Nationwide DTC Expansion

14:00 - Creative Advertising Strategies on Meta

20:00 - Overcoming Logistics and Supply Chain Challenges

28:00 - Entering Retail and Unique Marketing Campaigns

36:00 - Future Growth and Product Expansion

Hashtags:

#DTCPodcast #MiLaFoods #DirectToConsumer #Ecommerce #FrozenFood #MarketingStrategies #RetailExpansion #InfluencerMarketing #StartupSuccess #Entrepreneurship

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“Automations become this kind of Frankenstein beast... a series of good ideas put together, but over time, it becomes a mess.” - Jordan discussing the common pitfalls of email automations.

Jordan Gordon, Pilothouse Retention Director

Welcome to the DTC Podcast! In this episode, we have Jordan Gordon, Director of Retention at Pilothouse, sharing his expertise on refining email marketing automations. We delve into the importance of auditing your email setup to avoid inefficiencies and improve customer retention.

Key Insights You Don’t Want to Miss:

Automations Overload: Learn how to identify and streamline overgrown email automations.

Lifecycle Focus: Understand the critical automations for each stage of the customer lifecycle.

Accurate Metrics: Discover the importance of accurate email metrics for improving deliverability and performance.

Why Listen?

Email Efficiency: Gain valuable tips on keeping your email automations lean and effective.

Retention Strategies: Explore proven strategies to enhance customer retention through better email practices.

Metric Mastery: Learn how to use tools like Klaviyo to analyze and improve your email campaigns.

Tune in to learn how to clean up your email automations and boost your marketing efficiency!

Timestamps:

0:00 - Introduction: Mastermind Events and Addiction to Hosting

2:00 - Overview of C-Suite Mastermind Event 2024

6:00 - Importance of Email Automations

8:00 - Differences Between Campaigns and Automations

12:00 - Streamlining and Simplifying Email Automations

18:00 - Avoiding Automation Overload and Maintaining Efficiency

22:00 - Preparing for Q4: Importance of Early Planning

25:00 - Monitoring Email Deliverability and Addressing Issues

28:00 - Closing Remarks: Upcoming Episodes and Lead Gen Campaign

Hashtags:

#DTC #EmailMarketing #MarketingAutomation #MastermindEvents #Ecommerce #Q4Prep #InfluencerMarketing #MarketingTips #EricDick #JordanGordon #PilotHouse #DigitalMarketing #MarketingStrategy #EmailDeliverability #EcommerceMarketing #BusinessGrowth

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Hello and welcome to the DTC Podcast. Today, we’re diving into the world of whiskey with Duncan Frew from Wolfie's, the rock star whiskey brand co-founded with Rod Stewart. Wolfie's is not just another celebrity-endorsed product; it's a unique blend of Scottish tradition and rock and roll rebellion.

Key Insights:

Brand Origin: Inspired by late-night whiskey sessions and rock star stories, Wolfie's was born out of a desire to disrupt the traditional whiskey market.

Product Development: Focused on creating a high-quality product with extensive taste testing and market research.

Rapid Expansion: From a DTC launch to being sold in 23 countries within a year, Wolfie's is taking the world by storm.

Creative Marketing: Utilizing Rod Stewart’s persona to craft a brand that is both respectful of whiskey traditions and rebellious in spirit.

Why Listen?

Learn how to leverage celebrity influence authentically.

Understand the challenges and strategies of rapid international expansion.

Get inspired by unconventional marketing tactics that break through the noise.

Timestamps:

00:00 Introduction and Event Promotion

03:00 Duncan Frew on the Genesis of Wolfie's Whiskey

07:00 Marketing Strategy: Leveraging Rod Stewart's Influence

12:00 Overcoming Challenges in Distribution and Sales

16:00 The Importance of Repeat Purchases in Whiskey Sales

21:00 Innovative and Outlandish Marketing Tactics

25:00 Supporting Retail with Unique Marketing Approaches

30:00 Thinking Globally, Acting Locally in Whiskey Sales

32:00 Personal Advice on Drinking and Selling Whiskey

Hashtags:

#Whiskey #WolfiesWhiskey #RodStewart #RockAndRoll #DTCMarketing #BrandBuilding #MarketingStrategy #Ecommerce #StartupStory #WhiskeyLovers #DuncanFrew #DTCPodcast

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