• The Marketer's Edge Interview with Randy Kush, the Co-Owner of 7 Day Furniture

  • Jul 30 2024
  • Length: 28 mins
  • Podcast

The Marketer's Edge Interview with Randy Kush, the Co-Owner of 7 Day Furniture By cover art

The Marketer's Edge Interview with Randy Kush, the Co-Owner of 7 Day Furniture

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  • Summary

  • What We Discussed:

    In today's interview with Randy Kush, we discussed a wide variety of issues:

    • What kind of business 7 Day Furniture is and Randy’s role within the organization
    • The origin of the name 7 Day Furniture
    • Family dynamics in the business and advice for other family-run businesses
    • Changes made by Randy and his brother Troy since taking over in 2020
    • Importance of company culture and strategies to improve it
    • Impact of the economy on consumer spending and the retail market in Nebraska
    • 7 Day Furniture's marketing strategy and brand positioning
    • Use of AI in marketing and other current trends
    • Future plans for e-commerce at 7 Day Furniture
    • Use of external marketing agencies and their roles
    • Challenges faced by marketers and marketing agencies in 2024
    • Advice for marketers considering bringing a new agency onboard
    • And, Advice for agencies trying to win business from marketers like Randy

    Thanks Randy for a great interview!

    Want to watch more of The Marketer’s Edge interviews? If so, click here.
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