What We Discussed:

In today's interview with Randy Kush, we discussed a wide variety of issues:

• What kind of business 7 Day Furniture is and Randy’s role within the organization
• The origin of the name 7 Day Furniture
• Family dynamics in the business and advice for other family-run businesses
• Changes made by Randy and his brother Troy since taking over in 2020
• Importance of company culture and strategies to improve it
• Impact of the economy on consumer spending and the retail market in Nebraska
• 7 Day Furniture's marketing strategy and brand positioning
• Use of AI in marketing and other current trends
• Future plans for e-commerce at 7 Day Furniture
• Use of external marketing agencies and their roles
• Challenges faced by marketers and marketing agencies in 2024
• Advice for marketers considering bringing a new agency onboard
• And, Advice for agencies trying to win business from marketers like Randy

Thanks Randy for a great interview!

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What We Discussed:

In today's interview with Rebecca Morris-Hoeft, we discussed a wide variety of issues:

• What kind of organization Sunrise Banks is and what Becca does for them
• Social Responsibility and what it means to be a “Social Engine for Good”
• Role of Chief Brand Officer at Sunrise Banks
• Building a community and social impact at Sunrise Banks
• Front-facing positioning and marketing strategies employed at Sunrise Banks
• Social impact initiatives at Sunrise Banks
• Response to George Floyd's murder and community engagement
• Future of the banking industry - digital transformation and relationship building
• Role of AI and ChatGPT in marketing and banking
• Involvement with marketing agencies for SEO, customer focus groups, media prep, and storytelling
• Becca’s advice to agencies looking to win business from marketer’s like herself
• And, advice for marketers considering bringing a new agency onboard

Thanks Becca for a great interview!

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What We Discussed:

In today's interview with Jill Sammons, we discussed a wide variety of issues:

• Overview of BCU and its unique approach in the credit union industry
• BCU’s focus on financial well-being and partnership with large employers
• Implementing strategies to improve employees' financial well-being
• Leadership style and the influence of "Truth About Leadership" book
• Importance of shared values and mentoring at BCU
• Know to Grow strategy and prioritizing initiatives
• Differentiation strategies in the saturated banking/CU market
• Utilization of AI technology in marketing Jill’s efforts
• Collaboration between in-house teams and external agencies
• Advice for marketers considering new agency partnerships

Thanks Jill for a great interview!

Want to watch more of The Marketer’s Edge interviews? If so, click here.