Summary

In this podcast episode, Anthony Porter discusses the art of the call to action (CTA) and its importance in monetizing a podcast. He emphasizes the need for listeners to take action, such as spreading the word, rating and reviewing, opting into an email list, and making purchases. Porter explains that CTAs should be rotated and implemented strategically throughout episodes to avoid overwhelming listeners. He also discusses the three main ad placements for CTAs: pre-roll, mid-roll, and post-roll. The episode concludes with a mention of the upcoming episode on the language of CTAs.

Takeaways

A well-timed and effective call to action is crucial for monetizing a podcast.

Listeners should be encouraged to take action, such as spreading the word, rating and reviewing, opting into an email list, and making purchases.

CTAs should be rotated and implemented strategically throughout episodes to avoid overwhelming listeners.

The three main ad placements for CTAs are pre-roll, mid-roll, and post-roll.

The language used in CTAs can greatly impact their effectiveness.

Chapters

00:00 The Art of the Call to Action

02:29 The Money is in the List

04:09 Encouraging Listeners to Take Action

06:23 Strategic Implementation of CTAs

10:56 Ad Placements for CTAs

19:03 The Impact of Language in CTAs

Sound Bites

"Let's dive into the art of the call to action."

"The money is in the list."

"Your listeners will be thrilled to take action."

call to action, monetization, podcast, spreading the word, rating and reviewing, email list, purchases, ad placements