Summary

In this podcast episode, Anthony Porter discusses the art of the call to action (CTA) and its importance in monetizing a podcast. He emphasizes the need for listeners to take action, such as spreading the word, rating and reviewing, opting into an email list, and making purchases. Porter explains that CTAs should be rotated and implemented strategically throughout episodes to avoid overwhelming listeners. He also discusses the three main ad placements for CTAs: pre-roll, mid-roll, and post-roll. The episode concludes with a mention of the upcoming episode on the language of CTAs.

Takeaways

A well-timed and effective call to action is crucial for monetizing a podcast.

Listeners should be encouraged to take action, such as spreading the word, rating and reviewing, opting into an email list, and making purchases.

CTAs should be rotated and implemented strategically throughout episodes to avoid overwhelming listeners.

The three main ad placements for CTAs are pre-roll, mid-roll, and post-roll.

The language used in CTAs can greatly impact their effectiveness.

Chapters

00:00 The Art of the Call to Action

02:29 The Money is in the List

04:09 Encouraging Listeners to Take Action

06:23 Strategic Implementation of CTAs

10:56 Ad Placements for CTAs

19:03 The Impact of Language in CTAs

Sound Bites

"Let's dive into the art of the call to action."

"The money is in the list."

"Your listeners will be thrilled to take action."

call to action, monetization, podcast, spreading the word, rating and reviewing, email list, purchases, ad placements

Summary

In this episode, Anthony Porter discusses the strategy of podcast guesting as a way to grow your podcast audience. He explains that when you are a guest on another podcast, you are reaching 100% podcast listeners, unlike on social media where only 40% of people listen to podcasts. Porter emphasizes the importance of being professional and studying other shows to improve your own podcasting skills. He also highlights the significance of networking with other successful podcasters and not being afraid to share and collaborate. Porter provides tips for successful podcast guesting, including targeting the right shows, crafting a compelling pitch, and being persistent.

Takeaways

Podcast guesting is a great way to reach 100% podcast listeners and grow your audience.

Being professional and studying other shows can help improve your podcasting skills.

Networking with other successful podcasters can provide support and shortcuts for growth.

Crafting a compelling pitch and targeting the right shows are key to successful podcast guesting.

Persistence is important in podcast guesting, and it's crucial to have a clear call to action for listeners.

Sound Bites

"When you're a guest on another podcast, 100% of the people you reach at that particular point in time are podcast listeners."

"Networking is very important. If you want to be a successful podcaster, it'll be faster, easier, and more fun to grow if you network with other successful podcasters."

"You have to be able to use information to retain. And once you start retaining information, you can start to become that person, that go-to figure."

Chapters

00:00 Introduction and Overview

01:09 Leveraging Social Media to Grow Your Podcast

04:06 Being Professional and Studying Other Shows

05:40 Networking and Collaboration for Podcasting Success

08:22 Common Mistakes in Podcast Guesting

12:43 Crafting a Compelling Pitch for Podcast Guesting

19:30 Don't Give Up Too Soon

21:33 Targeting the Right Shows for Guesting

24:22 Implementing a Systematic Approach to Guesting

26:59 Conclusion and Next Steps

podcast guesting, podcast growth, leveraging social media, professional podcasting, networking, storytelling, pitch

Summary

In this episode, Tony Porter discusses audience growth and the role of social media in promoting a podcast. He emphasizes the importance of engaging with the audience, keeping them up to date with new episodes, and expanding to reach new audiences. Tony provides tips on using social media platforms effectively, such as choosing one platform to focus on, planning posts in advance, and using hashtags. He also shares strategies for engaging with the audience, including the 'dollar 80 rule' and creating content that is relevant to the podcast's target audience.

Takeaways

Engaging with the audience is crucial for podcast growth.

Social media allows podcasters to engage, inform, and expand their audience.

Choosing the right social media platform and planning posts in advance are key.

Engaging with the audience through comments and detailed responses is important.

Creating content that is relevant to the target audience is essential for success.

Sound Bites

"Maximizing audience growth through social media"

"Engaging and informing your audience on social media"

"Choosing the right social media platform for promotion"

Chapters

00:00 Introduction to audience growth

02:07 Maximizing audience growth through social media

05:58 Choosing the right social media platform

07:36 Engaging with the audience and building a community

09:20 Creating relevant content for your target audience

14:18 The importance of planning and consistency in social media posts

Keywords

audience growth, social media, engagement, promotion, target audience, posts, hashtags