• The Nestlé Deforestation Backlash

  • Jul 17 2024
  • Length: 36 mins
  • Podcast

The Nestlé Deforestation Backlash

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  • Summary

  • In this episode of "What Just Happened?," hosts Kate Hartley and Tamara Littleton, with special guest John Brown, explore the enduring relevance of the Nestlé versus Greenpeace controversy over palm oil and deforestation. We delve into how Greenpeace’s campaign against Nestlé in 2010 highlighted the broader issue of palm oil production's impact on rainforests. Nestlé made several missteps in handling the crisis, including attempts to suppress Greenpeace’s video and failing to meet their sustainability commitments. We also discuss the broader implications for corporate transparency and accountability, emphasising the importance of genuine action over superficial promises. And we provide insights into how brands can better navigate these challenges by being transparent, admitting faults, and taking a human approach to communication and sustainability efforts. A full transcript of today's show is available to read here.
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