You have to meet Zach Roberts 💀.

If you have been paying attention to the marketing scene in 2024, chances are you have come across Zach.

He's an emerging voice in Product Marketing, is the co-host of the ascending We're Not Marketers 💀 podcast, and runs a product marketing-focused consultancy aimed at helping mid-stage startups get through (and over) product marketing related challenges.

Oh, and he roller skates in his free time.

Zach was kind enough to drop by our pod this week to talk about his views on product launches, enablement, and how the best product marketers are team players that focus on serving both internal and external customers.

Here's all the highlights, none of the lowlights:

• Zach shocks Kate and Adam with his acceptance of product opening videos in B2B
• Adam makes Zach really question how valuable infographics are in 2024 (hint: they aren't)
• Kate has Zach walk through what a solid product launch looks like
• Adam intros a new segment and promptly gets the episode slapped with the "explicit content" tag

Move aside, summer break - Adam + Kate are back!

The gang gets right back into the action, taking on the the frustration of job seekers everywhere - and trashing how AI has ruined the traditional job application process.

Here's some of the highlights, none of the low lights:

• The gang agrees: don't burn your bridges on the way out. The tech community is small and you never know when you will run into someone down the road.
• Kate covers how being self-aware and identifying gaps and weaknesses is important for hiring managers.
• Adam wonders if role-specific certifications are actually important for the hiring process in 2024.

This episode sees Nick Zeckets, Co-founder and CEO of Air Traffic Control (ATC), drop by the pod to talk marketing content shop with Kate and Adam.

Here's what happened next:

• Nick expresses his love for no-effort cold outreach on LinkedIn (it's "laziness at scale". His words, not ours.)
• Hold up, what does Air Traffic Control actually do?
• Unlocking the power of giving old content a face lift (instead of just creating new content)
• Nick doubles down on the idea that deep, well thought out content will always beat generic, mass proceed junk (again, his words.)
• Adam does his best to pitch slap Nick with a cold inmail-inspired message to get ATC into Nick's lap.

Looking for more info on Nick and Air Traffic Control?