You have to meet Zach Roberts 💀.

If you have been paying attention to the marketing scene in 2024, chances are you have come across Zach.

He's an emerging voice in Product Marketing, is the co-host of the ascending We're Not Marketers 💀 podcast, and runs a product marketing-focused consultancy aimed at helping mid-stage startups get through (and over) product marketing related challenges.

Oh, and he roller skates in his free time.

Zach was kind enough to drop by our pod this week to talk about his views on product launches, enablement, and how the best product marketers are team players that focus on serving both internal and external customers.

Here's all the highlights, none of the lowlights:

• Zach shocks Kate and Adam with his acceptance of product opening videos in B2B
• Adam makes Zach really question how valuable infographics are in 2024 (hint: they aren't)
• Kate has Zach walk through what a solid product launch looks like
• Adam intros a new segment and promptly gets the episode slapped with the "explicit content" tag

Move aside, summer break - Adam + Kate are back!

The gang gets right back into the action, taking on the the frustration of job seekers everywhere - and trashing how AI has ruined the traditional job application process.

Here's some of the highlights, none of the low lights:

• The gang agrees: don't burn your bridges on the way out. The tech community is small and you never know when you will run into someone down the road.
• Kate covers how being self-aware and identifying gaps and weaknesses is important for hiring managers.
• Adam wonders if role-specific certifications are actually important for the hiring process in 2024.

This episode sees Nick Zeckets, Co-founder and CEO of Air Traffic Control (ATC), drop by the pod to talk marketing content shop with Kate and Adam.

Here's what happened next:

• Nick expresses his love for no-effort cold outreach on LinkedIn (it's "laziness at scale". His words, not ours.)
• Hold up, what does Air Traffic Control actually do?
• Unlocking the power of giving old content a face lift (instead of just creating new content)
• Nick doubles down on the idea that deep, well thought out content will always beat generic, mass proceed junk (again, his words.)
• Adam does his best to pitch slap Nick with a cold inmail-inspired message to get ATC into Nick's lap.

Looking for more info on Nick and Air Traffic Control?

Well, it's not exactly Freaky Friday type of shenanigans on this week's pod, but Kate and Adam do get into a conversation about the advice they would send to their 20-ish year old selves.

• Adam outlines why having a core group of mentors early on will set you up for success
• Kate stresses the value of doing side hustles, learning, and pushing yourself with every opportunity presented
• Adam wishes he spent time at an agency while Kate is an agency girl for life
• Intern Sidney gets a shoutout for ditching her marketing classes and still getting an A

This episode sees Justin Dorfman, Co-founder of AssetMule.ai, drop by the pod to talk GTM shop with Kate and Adam.

Here's what happened next:

• Wait, what is AssetMule anyways? And why does it matter that Justin hates static product PDFs?
• What is Justin's PLG Go-to-Market strategy?
• The evolution of product marketing and enablement 2.0
• Transparency and authenticity in B2B marketing, what is it good for?
• Why so many fonders are choosing to build in public (hint: it's to build trust and establish brand authenticity)
• What are some challenges faced by Product Marketers?
• Empowering Product Marketers for the Future (when we take over the world)

Looking for more info on Justin and AssetMule?

• Follow Justin on LinkedIn
• Create your first 3 sales assets (for free!) with AssetMule

In what's their most personal and introspective episode to date, Kate and Adam take a look at how parenting has helped to make them better marketers (and human beings).

Que the "I'm a parent, here's 5 things I learned about marketing" post jokes.

Here's the highlights and none of the lowlights:

• The gang talks through how picking their words wisely, and how they deliver those words, is critical in getting the job done
• Kate walks through why building trust is a requirement for being a good parent/marketer
• Kate and Adam walk through advice for new parents
• Adam stands on business when it comes to short socks > tall socks
• Kate get into her bag and drops insight about the challenges/rewards of being a mom who also has a full-time marketing job

Kate and Adam hit a 3-week streak for podding, so they are celebrating with one of the hottest topics around: internal marketing.

Here's the highlights and none of the lowlights:

• Keep it or Kick It: team building edition
• Kate covers the reasons why internal marketing is so crucial to a startup marketer's success
• Adam outlines how to fire up an opt-in team update stream in Slack and how to craft your very own internal marketing recap
• Kate reminds Adam that Slack really doesn't need his product feature suggestions
• The gang talks through what to do when it *seems* like no one cares what marketing does on a weekly basis
• Kate and Adam share their go-to tools of the week for startup marketers

As Kate and Adam realize that maybe the pod niche is actually helping startup marketers, they get to discussing how to approach being a financially responsible marketing leader and get shred with those precious marketing budget dollars... where ever they may come from.

Here's the highlights and none of the lowlights:

• Keep it or Kick It: startup marketer edition
• Adam seems to have an issue with LinkedIn Ads - and is taking back paid media back with an attitude.
• Adam outlines why he loves Reddit ads for brand awareness plays (hint: cost for impressions is SO CHEAP)
• Kate runs through why webinars are still a great way to grow brand awareness + drive pipe
• Adam and Kate try and work through why gated content actually does have a place in a startup marketer's strategy (don't hate on them too hard, thought leaders...)
• Kate and Adam share their go-to tools of the week for startup marketers