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In this episode of the Live E-commerce Podcast, host Nico sits down with Nathan Vazquez, CEO and co-founder of Pipsticks, a unique sticker and stationery business. Nathan shares his unexpected journey from Wall Street high-frequency options trader to sticker mogul, revealing how a small subscription service grew into a thriving e-commerce brand.

Discover:

• How Pipsticks found success targeting adult crafters instead of children
• The company's customer acquisition strategy using Facebook ads and email marketing
• Challenges and opportunities in transitioning from B2C to B2B
• Insights on managing cash flow and inventory in a growing e-commerce business
• Future plans for licensed products and leveraging design assets

Nathan offers valuable advice for e-commerce entrepreneurs, discussing the importance of constant testing, understanding customer lifetime value, and adapting to changing market conditions. Whether you're a startup founder or an established e-commerce professional, this episode provides a fascinating look at building a niche brand in today's competitive online landscape.

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