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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
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Publisher's summary
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
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Amazing introduction to Buddhism
- By chad d on 07-02-15
By: Thubten Chodron, and others
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The Mastery of Self
- A Toltec Guide to Personal Freedom
- By: Don Miguel Ruiz Jr.
- Narrated by: Charlie Varon
- Length: 3 hrs and 30 mins
- Unabridged
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The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.
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listen.. .then listen again
- By Casiano on 12-22-16
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The Emerald Tablets of Thoth the Atlantean
- By: M. Doreal
- Narrated by: John Marino
- Length: 2 hrs and 33 mins
- Unabridged
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The history of the tablets translated in the following book is strange and beyond the belief of modern scientists. Their antiquity is stupendous, dating back some 36,000 years. The writer is Thoth, an Atlantean Priest-King, who founded a colony in ancient Egypt after the sinking of the mother country. He was the builder of the Great Pyramid of Giza, erroneously attributed to Cheops. In it he incorporated his knowledge of the ancient wisdom and also securely secreted records and instruments of ancient Atlantis.
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Excellence...
- By Light Worker on 04-21-18
By: M. Doreal
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Eight Dates
- Essential Conversations for a Lifetime of Love
- By: John Gottman PhD, Julie Schwartz Gottman PhD, Doug Abrams, and others
- Narrated by: James Patrick Cronin, Julie McKay
- Length: 5 hrs and 9 mins
- Unabridged
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Navigating the challenges of long-term commitment takes effort - and it just got simpler, with this empowering, step-by-step guide to communicating about the things that matter most to you and your partner. Drawing on 40 years of research from their world-famous Love Lab, Dr. John Gottman and Dr. Julie Schwartz Gottman invite couples on eight fun, easy, and profoundly rewarding dates, each one focused on a make-or-break issue: trust, conflict, sex, money, family, adventure, spirituality, and dreams.
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What the F. Robot-reader???!?!?!
- By Anonymous User on 01-21-20
By: John Gottman PhD, and others
What listeners say about The Advertising Effect
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Ron
- 05-05-15
Good info if you get past the author's arrogance
The book cites many interesting studies and provides valuable insights on behavioral change, whether the change is sought through advertising or other means. However, I quickly tired of the author telling me how smart and creative he is and the number of awards he won. If you can get past his extreme arrogance, you will learn how you can influence others and how you yourself are influenced.
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13 people found this helpful
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- Terrible snake
- 07-22-17
The worst book on advertising
The fact that this book got such good reviews excites me. It tells me 99% of people know nothing about advertising.
This book is a perfect example of how too much academic schooling does not belong in business.
As I listened I couldn't help hearing Claude Hopkins, when asked to review an academic program on advertising say, "this should be burned. A young man will spend 4 years learning this and another 12 unlearning it."
Or Roy H. Williams saying, "Many big advertisers care more about awards and creativity than results than make money."
I can tell this writer has never actually written an ad before. He may have helped create a campaign with his psychology knowledge, but never has actually written one.
I imagine him passing all his "statistics" to the copywriters as they roll their eyes and say huh huh.
Do you want to waste all your ad budget on irrelevant case studies that are so small they probably can't even be duplicatable?
Then read this book.
Audible doesn't have very many books on advertising, but I would start with the two authors I quoted above. Especially for anyone in the real world of advertising.
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12 people found this helpful
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- Phil Hudson
- 04-29-15
One of The Best Books on Advertising Ever
I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.
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8 people found this helpful
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- Stefano Nanino
- 09-28-16
Will Make You Think
Advertising is kind of a lost art with small businesses. It's usually expensive so we focus on things that are easier to manage. Social media, having a functional website, sending out email blasts, etc. This book inspired me to step my game up and to tap into some the age old psychology behind advertising and incorporating it into my small business.
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4 people found this helpful
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- Samuel Odewale
- 07-11-15
Thorough analysis
Great listen. It is a thorough analysis of advertising. Highly recommend it to anyone in the business of persuasion.
I also like the way the author ended the book with the ethical component of advertising.
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4 people found this helpful
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- Marc Charette
- 04-01-15
brilliant and albeit overly so, well referenced
going to listen to it several times and tell others in my industry ( sales marketing and advertising ) to do the same
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4 people found this helpful
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- Danny
- 12-19-16
Insightful
What did you like best about this story?
I loved the examples that were used from previous cases. The perspective provided will add value to both you organization and your daily life. Changes your perspective of how you view the world around you.
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2 people found this helpful
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- Mae Kalos
- 07-21-17
Changing Persective of Advertisement Industry
Was there a moment in the book that particularly moved you?
Some of the case studies are known, but the points that were taken from these cases really opened my eyes and made me more aware of what kind of information I consumed daily.
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1 person found this helpful
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- Amazon Customer
- 05-25-16
good info on psychology
liked the book. I have studied psychology for a while and lots of familiar concepts were mentioned for its use in advertisement.
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1 person found this helpful
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- Scott
- 02-05-16
Gained greater respect for power of advertising
For most people that are familiar with advertising and the psychology of persuasion, this book will mostly be a review of what you already heard. The thing is, if you know these things, you will gain a better understanding by hearing stories and ideas from another point of view.
The author's purpose for this book is to educate the general public about the power of advertising and to help advertisers and marketers understand the power they have.
The last chapter was inspiring and made me think about how my marketing effects people. It's a good reminder to help me not pollute the world with uncreative interruptions.
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1 person found this helpful