Cold Calling Sucks (and That's Why It Works)
A Step-by-Step Guide to Calling Strangers in Sales
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Cold Calling Sucks (and That's Why It Works)
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Narrated by:
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Armand Farrokh
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Nick Cegelski
About this listen
Your Ultimate Guide to Book 1 in 3 Cold Calls
Cold calling is painful and uncomfortable for every single salesperson on Earth.
The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.
But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.
Cold calling sucks. And that's why it works.
While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of:
- Step-by-Step Breakdowns & Talk Tracks: You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.
- Audio Clips to Master Tone: It's not just what you say, but how you say it. Listen to over 31 voiceovers
- Examples for Every Industry: Learn from interviews with 200+ elite reps who sell SaaS, real estate, and everything in-between.
- Backed by Gong Data on 300M+ Cold Calls: Every tactic is supported by results from real cold calls so you know it actually works.
If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.
This is your step-by-step-guide to get there.
Founders of the #1 sales podcast, 30 Minutes to President's ClubArm and Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.
©2024 30 Minutes to President's Club (P)2024 30 Minutes to President's ClubListeners also enjoyed...
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"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"—JEB BLOUNT, bestselling author of Fanatical Prospecting
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- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 41,729
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Performance4.5 out of 5 stars 34,575
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Story4.5 out of 5 stars 34,156
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
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5 out of 5 stars
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The actual book The Art of War, not a commentary
- By Nemo71 on 12-31-19
By: Sun Tzu
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Never Finished
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- By: David Goggins
- Narrated by: David Goggins, Adam Skolnick, Jacqueline Gardner
- Length: 11 hrs and 6 mins
- Unabridged
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Overall5 out of 5 stars 30,251
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Performance5 out of 5 stars 27,036
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Story5 out of 5 stars 26,945
Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.
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5 out of 5 stars
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He did it again!
- By Christian C. on 12-06-22
By: David Goggins
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
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Overall5 out of 5 stars 19,003
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Performance5 out of 5 stars 16,372
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Story5 out of 5 stars 16,232
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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5 out of 5 stars
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
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The 6 Habits of Growth
- By: Brendon Burchard
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Overall4.5 out of 5 stars 6,337
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The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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2 out of 5 stars
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Don’t bother
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By: Brendon Burchard
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Going Infinite
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- Narrated by: Michael Lewis
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- Unabridged
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Overall4.5 out of 5 stars 2,147
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When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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1 out of 5 stars
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really expected more rigor from Michael Lewis
- By Wowhello on 10-04-23
By: Michael Lewis
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Traction
- Get a Grip on Your Business
- By: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 7,430
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Performance4.5 out of 5 stars 6,151
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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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3 out of 5 stars
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this is for 50+ employee companies, not small ones
- By Ryan Taft on 03-06-18
By: Gino Wickman
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 3,846
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Performance5 out of 5 stars 3,325
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Story5 out of 5 stars 3,309
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Overall5 out of 5 stars 3,261
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Performance4.5 out of 5 stars 2,737
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Story5 out of 5 stars 2,702
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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Work It Out
- The New Rules for Women to Get Ahead at Work
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 11 hrs and 17 mins
- Original Recording
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Overall5 out of 5 stars 2,632
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Performance5 out of 5 stars 2,310
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Story5 out of 5 stars 2,293
Women get mixed messages about how to succeed at work, and research shows that much of the career advice aimed at men doesn't even work for women. We’re left wondering: How do you say no without being labeled difficult? How do you get paid what you’re worth? Should you go for that next big promotion, even though it’ll impact your family? Known for being 2018’s most-booked female speaker in the world and now a nationally-syndicated talk show host, Mel Robbins answers these questions and more with research-based strategies that you can put into action immediately.
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4 out of 5 stars
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I love Mel Robbins!
- By The Quirky Ferret on 11-05-19
By: Mel Robbins
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Kick Ass with Mel Robbins
- Life-Changing Advice from the Author of “The 5 Second Rule”
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 6 hrs and 25 mins
- Unabridged
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Overall4.5 out of 5 stars 10,760
-
Performance4.5 out of 5 stars 9,432
-
Story4.5 out of 5 stars 9,363
Want more out of life? You're not alone. And best-selling author Mel Robbins is here to help with no-bullshit life and business advice that you won't get anywhere else. This follow-up to The 5-Second Rule - available only in audio - takes the classic talk-show format and elevates it to a premium audio experience. Listen to private, one-on-one coaching sessions between the celebrated motivational speaker and people like you - people who want better relationships, to be healthier and more productive, to get unstuck from destructive habits.
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2 out of 5 stars
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A $26 Podcast
- By Sam Cochrane on 06-01-18
By: Mel Robbins
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Worthy
- How to Believe You Are Enough and Transform Your Life
- By: Jamie Kern Lima
- Narrated by: Jamie Kern Lima
- Length: 11 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 850
-
Performance4.5 out of 5 stars 789
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Story4.5 out of 5 stars 789
Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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5 out of 5 stars
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- By Diana Yin on 02-22-24
By: Jamie Kern Lima
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
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Overall4.5 out of 5 stars 5,948
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Performance5 out of 5 stars 5,242
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Story4.5 out of 5 stars 5,239
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- By Amazon Customer on 07-11-20
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Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
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Overall4.5 out of 5 stars 42,610
-
Performance4.5 out of 5 stars 36,710
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Story4.5 out of 5 stars 36,542
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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2 out of 5 stars
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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Declutter Your Home and Simplify Your Life
- By: Sophie Largen, The Great Courses
- Narrated by: Sophie Largen
- Length: 1 hr and 17 mins
- Original Recording
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Overall4 out of 5 stars 306
-
Performance4.5 out of 5 stars 265
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Story4 out of 5 stars 265
Sophie Largen has made it her passion project to help motivate and encourage others by providing tips for efficient cleaning, organizing, and productivity. This practical guide will walk you through decluttering your spaces step by step. It will help you work through common pitfalls, and it will provide you with a plan for success for achieving a simplified—and more joyous—life.
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3 out of 5 stars
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Not Realistic but It has Some Good Ideas
- By Gilbert M. Stack on 01-05-23
By: Sophie Largen, and others
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Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
- Original Recording
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Overall4.5 out of 5 stars 1,449
-
Performance4.5 out of 5 stars 1,400
-
Story4 out of 5 stars 1,399
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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3 out of 5 stars
-
Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- By: Patrick M. Lencioni
- Narrated by: Stephen Hoye
- Length: 5 hrs and 3 mins
- Unabridged
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Overall4.5 out of 5 stars 6,547
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Performance4.5 out of 5 stars 5,604
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Story4.5 out of 5 stars 5,580
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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3 out of 5 stars
-
Lot of talk about a simple concept
- By Andrea on 09-05-16
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Find Work-Life Balance
- By: The Great Courses, Christine Carter
- Narrated by: Christine Carter
- Length: 3 hrs and 5 mins
- Original Recording
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Overall4 out of 5 stars 5
-
Performance4 out of 5 stars 5
-
Story4.5 out of 5 stars 5
Author, life coach, and leadership expert Dr. Christine Carter believes that we need to completely rethink the way we approach our work in relation to the rest of our lives. And in the 10 lessons of Find Work-Life Balance, that is exactly what she will help you do.
By: The Great Courses, and others
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By: Mark Hunter CSP
-
The Qualified Sales Leader
- Proven Lessons from a Five Time CRO
- By: John McMahon
- Narrated by: John McMahon
- Length: 7 hrs and 51 mins
- Unabridged
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Overall5 out of 5 stars 3
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Performance4.5 out of 5 stars 2
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Story5 out of 5 stars 2
The Qualified Sales Leader by John McMahon uses an easy to listen conversational narrative. providing a comprehensive guide for sales leaders aiming to build high-performing sales teams in complex B2B sales environments and for sales reps seeking to become successful enterprise account executives. With McMahon’s extensive experience in sale and sales leadership, the book provides practical strategies, insights, and frameworks that emphasize the importance of the right people, processes, and metrics for sales success.
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5 out of 5 stars
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Managing by coaching and arming your team with strategies to win not just shear activity
- By DG on 01-02-25
By: John McMahon
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Pick Up the Phone and Sell
- How Proactive Calls to Customers and Prospects Can Double Your Sales
- By: Alex Goldfayn
- Narrated by: Danny Campbell
- Length: 4 hrs and 30 mins
- Unabridged
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Overall4.5 out of 5 stars 42
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Performance4.5 out of 5 stars 39
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Story4.5 out of 5 stars 39
In Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal best-selling author Alex Goldfayn delivers a comprehensive road map to one of the most important weapons in any salesperson's arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear.
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4 out of 5 stars
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If you put off making calls try this!
- By TwoDogNight on 01-05-22
By: Alex Goldfayn
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The Sales Development Playbook
- Build Repeatable Pipeline and Accelerate Growth with Inside Sales
- By: Trish Bertuzzi
- Narrated by: Gary Tiedemann
- Length: 5 hrs and 58 mins
- Unabridged
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Overall4.5 out of 5 stars 263
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Performance4.5 out of 5 stars 226
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Story4.5 out of 5 stars 227
This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space. The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answer.
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5 out of 5 stars
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Amazing tips for new SDR Managers and Sales Exec
- By Amazon Customer on 12-21-18
By: Trish Bertuzzi
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Way of the Wolf
- Straight Line Selling: Master the Art of Persuasion, Influence, and Success
- By: Jordan Belfort
- Narrated by: Jordan Belfort
- Length: 7 hrs and 48 mins
- Unabridged
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Overall4.5 out of 5 stars 9,673
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Performance4.5 out of 5 stars 8,319
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Story4.5 out of 5 stars 8,255
For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was available only through Jordan's $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth.
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5 out of 5 stars
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I can’t believe he wrote this book
- By Brett Ritchison on 10-04-17
By: Jordan Belfort
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Power Phone Scripts
- 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales
- By: Mike Brooks
- Narrated by: Walter Dixon
- Length: 8 hrs and 25 mins
- Unabridged
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Overall0 out of 5 stars 0
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You'll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren't, who else in their company or another department might be.
By: Mike Brooks
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Power Negotiating for Sales People
- By: Roger Dawson
- Narrated by: Roger Dawson
- Length: 6 hrs and 36 mins
- Original Recording
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Overall4.5 out of 5 stars 167
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Performance4.5 out of 5 stars 140
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Story4.5 out of 5 stars 138
Have you ever wondered how a person becomes a "Power Performer" and lives an exceptional life? Do you know people who seem to lead a charmed life? Nothing ever seems difficult or complicated for them. They get straight As in school. They move into a fast-track career and advance swiftly. They effortlessly find a perfect mate to share their lives, and then raise a family of wonderful, talented children.
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5 out of 5 stars
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very informative... helps so much
- By Kristian B. on 04-17-16
By: Roger Dawson
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People Buy You
- The Real Secret to What Matters Most in Business
- By: Jeb Blount
- Narrated by: Mel Foster
- Length: 4 hrs and 59 mins
- Unabridged
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Overall4.5 out of 5 stars 200
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Performance4.5 out of 5 stars 160
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Story4.5 out of 5 stars 156
What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?
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5 out of 5 stars
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You will improve your communication skills!
- By Cheri's my kitty on 12-02-20
By: Jeb Blount
What listeners say about Cold Calling Sucks (and That's Why It Works)
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 10-16-24
Immediately applicable
Use the heard the name tossed around opener and went 8/8 calls to meetings before the streak snapped. Immediately applicable knowledge that is easy to practice.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 10-20-24
Finally!
BDR here. Just started a gig in a new industry a few weeks ago. After implementing the actionable approach in this book, I scheduled 3 meetings in my 2nd week. Mind you, quota after a 90 day ramp is a meeting a day, and I’m past halfway there.
This book is a gold mine.
Take the time to read it thoroughly. Do the homework, practice and be consistent. The stuff in here works…. if you work it!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Raul Rodriguez
- 09-03-24
Do it for you!
I enjoyed every bit of this audiobook. They step-by-step to navigate cold calling. definitely no sauce, but this book shares a ton of free resources and examples that you can leverage to your own personality because ultimately that’s what matters you.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 12-24-24
Great book for getting over that hump
Good job of explaining how to set yourself up for success on the dreaded cold call experience. I’ve been using the techniques and it really works. I highly recommend!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Keven Wang
- 08-14-24
Outbound bible
Every outbound sales rep should read this book and make it as part of your routine the next day !
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Danny Engels
- 10-08-24
Actionable tips that can make an impact right away
I loved the format of the book and especially the audiobook. The authors narrate the audio book so you can really hear what they mention about tone. Would definitely recommend for any seller
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 08-22-24
One of my favorite sales books of all time
Great listen, incredibly insightful even for someone who has been in presidents club multiple times and has 8+ years of selling under their belt.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- toasty
- 08-26-24
Everything you need to know for cold calling
The most up to date info on cold calling. Enjoyed the provided talk tracks and statistics. I’m ready to hit the phones!!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- myslenb
- 11-16-24
Great book on cold calling
Liked it all nnnnnnnnnbbbbbb blah blah blah cold calling every day for the rest of your life
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Gcj Bos
- 10-16-24
Great Sales book
Written for those who believe that “social selling is the only thing that works” or “AI enhanced emails is all I need” or (especially) “I’m to senior to do cold calls”.
Actionable tips for every part of the Sales process. Highly recommended to buy the Audible and a print/kindle version
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