FUSION
How Integrating Brand and Culture Powers the World's Greatest Companies
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Narrated by:
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Patricia Rodriguez
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By:
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Denise Lee Yohn
About this listen
In Fusion, Denise Lee Yohn examines some of the world's greatest organisations and reverse engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results.
Through detailed case studies, interviews with industry leaders and findings from respected academic research, and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth.
Fusion is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.
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Critic reviews
"Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organisations. This compelling book shows how." (Adam Grant, New York Times best-selling author of Originals and Give and Take)
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Story
It's when you're stuck in the day-to-day, putting out fires and cleaning up messes, that passion turns to frustration. Freedom seems somewhere between elusive and impossible. The secret to getting unstuck is process. This inspiring, informative field guide will prove it's possible to establish rigor and discipline for process while also increasing creativity, flexibility, and innovation. Process! will help you identify a handful of core processes that make your business uniquely valuable.
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Missing Chapter Five
- By Will Thomas on 12-12-22
By: Mike Paton, and others
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Clarity First
- How Smart Leaders and Organizations Achieve Outstanding Performance
- By: Karen Martin
- Narrated by: Karen Martin
- Length: 8 hrs and 25 mins
- Unabridged
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Performance
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Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.
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Not for me - dislike narrator's voice +
- By sharing1 on 10-11-19
By: Karen Martin
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The Expertise Economy
- How the Smartest Companies Use Learning to Engage, Compete, and Succeed
- By: Kelly Palmer, David Blake
- Narrated by: Patricia Rodriguez
- Length: 7 hrs and 55 mins
- Unabridged
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The workplace is going through a large-scale transition with digitization, automation, and acceleration. Critical skills and expertise are imperative for companies and their employees to succeed in the future, and the most forward-thinking companies are being proactive in adapting to the shift in the workforce. Kelly Palmer, Silicon Valley thought leader from LinkedIn, Degreed, and Yahoo, and David Blake, cofounder of ed-tech pioneer Degreed, share their experiences and describe how some of the smartest companies in the world are making learning and expertise a major competitive advantage.
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Fantastic Information
- By Emerson A. Simon on 03-31-20
By: Kelly Palmer, and others
What listeners say about FUSION
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 06-10-18
Important ideas, could be more concise
The importance of the topics discussed in this book cannot be understated. A few nuggets - perks have diminishing marginal returns, your brand must align on the inside and outside, and increasing engagement between employees and the desired culture must be done through leadership. Overall good book, could be 90% as effective in a 2 hour audio book though.
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