-
Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Narrado por: Sally Hogshead
- Duración: 7 h y 39 m
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Fascinate, Revised and Updated
Compra ahora por $21.59
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Resumen del Editor
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1,000 percent?
And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing listeners with a framework to fascinating anyone.
The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.
This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.
This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.
Dive into the science of fascination and learn how to:
- Increase prices with ideas from poker to Play-Doh
- Build revenue by learning about the $14 million license plate
- Get better leads through hypnosis by Sigmund Freud and Steve Jobs
- Attract raving fans by following the cult of pistachio ice cream
Whether you realize it or not, your brand is already applying one of the seven advantages Hogshead describes here: innovation, passion, power, prestige, mystique, alert, or trust. The question is, how can you apply these core advantages to stand out in a crowded and distracted world?
Hundreds of large corporations, small businesses, and universities - including Twitter, IBM, Porsche, and New York University - use the Fascinate system to captivate their customers. Why? The answers are in this book.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
Los oyentes también disfrutaron...
-
Games People Play
- The Basic Handbook of Transactional Analysis
- De: Eric Berne
- Narrado por: David Colacci
- Duración: 6 h y 33 m
- Versión completa
-
General4 out of 5 stars 530
-
Narración:4 out of 5 stars 439
-
Historia4 out of 5 stars 437
Over 40 years ago, Games People Play revolutionized our understanding of what really goes on during our most basic social interactions. More than five million copies later, Dr. Eric Berne's classic is as astonishing and revealing as it was on the day it was first published. We play games all the time---sexual games, marital games, power games with our bosses, and competitive games with our friends.
-
4 out of 5 stars
-
Great book but not suited for audio
- De Griggah en 05-10-15
De: Eric Berne
-
Labor of Love
- The Invention of Dating
- De: Moira Weigel
- Narrado por: Kyra Miller
- Duración: 8 h y 48 m
- Versión completa
-
General4 out of 5 stars 266
-
Narración:4.5 out of 5 stars 244
-
Historia4 out of 5 stars 244
Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.
-
4 out of 5 stars
-
Not Meant To Be Useful, But Quite Fun
- De Gillian en 02-14-17
De: Moira Weigel
-
The Game
- Penetrating the Secret Society of Pickup Artists
- De: Neil Strauss
- Narrado por: Neil Strauss
- Duración: 9 h y 27 m
- Versión resumida
-
General4.5 out of 5 stars 8,340
-
Narración:4.5 out of 5 stars 6,917
-
Historia4.5 out of 5 stars 6,925
Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the best-selling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year.
-
4 out of 5 stars
-
Won't up your Game, but better than reality TV
- De David en 06-07-15
De: Neil Strauss
-
How the World Sees You
- Discover Your Highest Value Through the Science of Fascination
- De: Sally Hogshead
- Narrado por: Sally Hogshead, Erik Bergmann
- Duración: 12 h y 20 m
- Versión completa
-
General4 out of 5 stars 311
-
Narración:4.5 out of 5 stars 267
-
Historia4 out of 5 stars 266
In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"—how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture.
-
5 out of 5 stars
-
Authors Should Always Read Their Own Books
- De Lucrecer en 07-08-14
De: Sally Hogshead
-
Curious
- The Desire to Know and Why Your Future Depends On It
- De: Ian Leslie
- Narrado por: Sean Runnette
- Duración: 7 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 65
-
Narración:4.5 out of 5 stars 54
-
Historia4.5 out of 5 stars 53
Everyone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly monopolized by the cognitive elite. A "curiosity divide" is opening up.
-
5 out of 5 stars
-
Loved it.
- De Molly Helm en 01-11-24
De: Ian Leslie
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General5 out of 5 stars 12,230
-
Narración:5 out of 5 stars 10,412
-
Historia5 out of 5 stars 10,341
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
-
Games People Play
- The Basic Handbook of Transactional Analysis
- De: Eric Berne
- Narrado por: David Colacci
- Duración: 6 h y 33 m
- Versión completa
-
General4 out of 5 stars 530
-
Narración:4 out of 5 stars 439
-
Historia4 out of 5 stars 437
Over 40 years ago, Games People Play revolutionized our understanding of what really goes on during our most basic social interactions. More than five million copies later, Dr. Eric Berne's classic is as astonishing and revealing as it was on the day it was first published. We play games all the time---sexual games, marital games, power games with our bosses, and competitive games with our friends.
-
4 out of 5 stars
-
Great book but not suited for audio
- De Griggah en 05-10-15
De: Eric Berne
-
Labor of Love
- The Invention of Dating
- De: Moira Weigel
- Narrado por: Kyra Miller
- Duración: 8 h y 48 m
- Versión completa
-
General4 out of 5 stars 266
-
Narración:4.5 out of 5 stars 244
-
Historia4 out of 5 stars 244
Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.
-
4 out of 5 stars
-
Not Meant To Be Useful, But Quite Fun
- De Gillian en 02-14-17
De: Moira Weigel
-
The Game
- Penetrating the Secret Society of Pickup Artists
- De: Neil Strauss
- Narrado por: Neil Strauss
- Duración: 9 h y 27 m
- Versión resumida
-
General4.5 out of 5 stars 8,340
-
Narración:4.5 out of 5 stars 6,917
-
Historia4.5 out of 5 stars 6,925
Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the best-selling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year.
-
4 out of 5 stars
-
Won't up your Game, but better than reality TV
- De David en 06-07-15
De: Neil Strauss
-
How the World Sees You
- Discover Your Highest Value Through the Science of Fascination
- De: Sally Hogshead
- Narrado por: Sally Hogshead, Erik Bergmann
- Duración: 12 h y 20 m
- Versión completa
-
General4 out of 5 stars 311
-
Narración:4.5 out of 5 stars 267
-
Historia4 out of 5 stars 266
In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"—how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture.
-
5 out of 5 stars
-
Authors Should Always Read Their Own Books
- De Lucrecer en 07-08-14
De: Sally Hogshead
-
Curious
- The Desire to Know and Why Your Future Depends On It
- De: Ian Leslie
- Narrado por: Sean Runnette
- Duración: 7 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 65
-
Narración:4.5 out of 5 stars 54
-
Historia4.5 out of 5 stars 53
Everyone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly monopolized by the cognitive elite. A "curiosity divide" is opening up.
-
5 out of 5 stars
-
Loved it.
- De Molly Helm en 01-11-24
De: Ian Leslie
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General5 out of 5 stars 12,230
-
Narración:5 out of 5 stars 10,412
-
Historia5 out of 5 stars 10,341
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
-
General5 out of 5 stars 2,943
-
Narración:5 out of 5 stars 2,780
-
Historia5 out of 5 stars 2,777
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
-
Powershift
- Transform Any Situation, Close Any Deal, and Achieve Any Outcome
- De: Daymond John, Daniel Paisner
- Narrado por: Sway Calloway, Daymond John
- Duración: 7 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 468
-
Narración:4.5 out of 5 stars 393
-
Historia4.5 out of 5 stars 395
Have you ever wanted to make a big change in your life but weren’t sure where to start? In Powershift, Daymond John shares the answer. To take control of your destiny and drive the change you want to see, you need to lay the groundwork so you’re prepared to seize every opportunity that comes your way. Through never-before-told stories from his life and career, Daymond shares the lessons that got him to where he is today.
-
5 out of 5 stars
-
Daymond Has Another Hit on His Hands
- De Lazy Rick en 03-14-20
De: Daymond John, y otros
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
- Versión completa
-
General5 out of 5 stars 19,741
-
Narración:5 out of 5 stars 18,278
-
Historia5 out of 5 stars 18,216
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
5 out of 5 stars
-
Great content littered with filthy language
- De Amazon Customer en 09-29-21
De: Alex Hormozi
-
Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 2,219
-
Narración:4.5 out of 5 stars 1,812
-
Historia4.5 out of 5 stars 1,800
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
5 out of 5 stars
-
Use the Audible Speed Feature!
- De Sand en 05-30-21
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 6,897
-
Narración:4.5 out of 5 stars 5,821
-
Historia4.5 out of 5 stars 5,784
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- De: Dan Sullivan, Dr. Benjamin Hardy
- Narrado por: Dan Sullivan, Dr. Benjamin Hardy
- Duración: 9 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 1,200
-
Narración:4.5 out of 5 stars 1,082
-
Historia4.5 out of 5 stars 1,080
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
5 out of 5 stars
-
Best Book of the year for me!!!
- De Trenton en 05-15-23
De: Dan Sullivan, y otros
-
Hello My Name Is Awesome
- How to Create Brand Names That Stick
- De: Alexandra Watkins
- Narrado por: Claire Buchignani
- Duración: 3 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 68
-
Narración:4.5 out of 5 stars 56
-
Historia4.5 out of 5 stars 55
The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.
-
4 out of 5 stars
-
A decent read
- De ayat en 12-21-19
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 4,226
-
Narración:4.5 out of 5 stars 3,571
-
Historia4.5 out of 5 stars 3,525
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
Channels of Profit
- 12 Easy Ways to Make Millions for Yourself and Your Business
- De: MaryEllen Tribby
- Narrado por: MaryEllen Tribby
- Duración: 5 h y 30 m
- Grabación Original
-
General4 out of 5 stars 10
-
Narración:4 out of 5 stars 9
-
Historia4 out of 5 stars 9
In this groundbreaking and timely program from master marketer MaryEllen Tribby, you'll discover how to "channelize" your marketing efforts across a range of new and traditional outlets in order to get maximum profits and exposure for a minimum investment of creativity and capital.
De: MaryEllen Tribby
-
The Tipping Point
- How Little Things Can Make a Big Difference
- De: Malcolm Gladwell
- Narrado por: Malcolm Gladwell
- Duración: 8 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 22,297
-
Narración:4.5 out of 5 stars 17,371
-
Historia4.5 out of 5 stars 17,284
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
-
4 out of 5 stars
-
My tipping point…for audio
- De Mod en 04-17-12
De: Malcolm Gladwell
-
The Personal MBA: Master the Art of Business
- De: Josh Kaufman
- Narrado por: Josh Kaufman
- Duración: 15 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 7,206
-
Narración:4.5 out of 5 stars 6,104
-
Historia4.5 out of 5 stars 6,062
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
-
5 out of 5 stars
-
Not an MBA, But A Damn Decent Experience.
- De Cori en 01-20-13
De: Josh Kaufman
-
Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- De: Dan S. Kennedy
- Narrado por: Rusty Shelton
- Duración: 3 h y 53 m
- Versión completa
-
General4.5 out of 5 stars 507
-
Narración:4.5 out of 5 stars 432
-
Historia4.5 out of 5 stars 427
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
-
1 out of 5 stars
-
Complete Waste of Time
- De Jeanette Fox en 01-05-19
De: Dan S. Kennedy
Relacionado con este tema
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
-
General4 out of 5 stars 773
-
Narración:4 out of 5 stars 516
-
Historia4 out of 5 stars 513
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
5 out of 5 stars
-
Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General4 out of 5 stars 388
-
Narración:4.5 out of 5 stars 292
-
Historia4 out of 5 stars 291
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
4 out of 5 stars
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 63
-
Narración:4.5 out of 5 stars 52
-
Historia4.5 out of 5 stars 52
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
5 out of 5 stars
-
Outstanding book!
- De Anilyn Karel en 08-26-24
De: Frans Johansson
-
To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 4,220
-
Narración:4.5 out of 5 stars 3,536
-
Historia4.5 out of 5 stars 3,514
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 72
-
Narración:4.5 out of 5 stars 64
-
Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
5 out of 5 stars
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- De: Jeffrey W. Hayzlett, Jim Eber
- Narrado por: Jeffrey Hayzlett
- Duración: 5 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 49
-
Narración:4.5 out of 5 stars 44
-
Historia4.5 out of 5 stars 43
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
-
5 out of 5 stars
-
great book
- De MR.Salter en 03-16-16
De: Jeffrey W. Hayzlett, y otros
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
-
General4 out of 5 stars 773
-
Narración:4 out of 5 stars 516
-
Historia4 out of 5 stars 513
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
5 out of 5 stars
-
Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General4 out of 5 stars 388
-
Narración:4.5 out of 5 stars 292
-
Historia4 out of 5 stars 291
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
4 out of 5 stars
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 63
-
Narración:4.5 out of 5 stars 52
-
Historia4.5 out of 5 stars 52
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
5 out of 5 stars
-
Outstanding book!
- De Anilyn Karel en 08-26-24
De: Frans Johansson
-
To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 4,220
-
Narración:4.5 out of 5 stars 3,536
-
Historia4.5 out of 5 stars 3,514
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 72
-
Narración:4.5 out of 5 stars 64
-
Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
5 out of 5 stars
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- De: Jeffrey W. Hayzlett, Jim Eber
- Narrado por: Jeffrey Hayzlett
- Duración: 5 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 49
-
Narración:4.5 out of 5 stars 44
-
Historia4.5 out of 5 stars 43
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
-
5 out of 5 stars
-
great book
- De MR.Salter en 03-16-16
De: Jeffrey W. Hayzlett, y otros
-
Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- De: Jeff Tobe
- Narrado por: Jeff Tobe
- Duración: 2 h y 48 m
- Versión completa
-
General4.5 out of 5 stars 92
-
Narración:4.5 out of 5 stars 83
-
Historia4.5 out of 5 stars 83
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
-
5 out of 5 stars
-
Hilarious and Charming, yet still Authentic
- De Michael Beyer en 02-09-23
De: Jeff Tobe
-
The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
-
General4 out of 5 stars 517
-
Narración:4 out of 5 stars 424
-
Historia4 out of 5 stars 420
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
1 out of 5 stars
-
awful
- De Thomas en 10-15-11
De: Carmine Gallo
-
Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- De: Jon Taffer, Karen Kelly
- Narrado por: Luke Daniels
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 544
-
Narración:4.5 out of 5 stars 474
-
Historia4.5 out of 5 stars 474
If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
-
4 out of 5 stars
-
Wish Jon was the narrator!!
- De Bonnie en 03-04-15
De: Jon Taffer, y otros
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 175
-
Narración:4.5 out of 5 stars 160
-
Historia4.5 out of 5 stars 159
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 165
-
Narración:4.5 out of 5 stars 104
-
Historia4.5 out of 5 stars 105
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
4 out of 5 stars
-
Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
-
Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- De: Oren Klaff
- Narrado por: Stephen Bowlby
- Duración: 6 h y 14 m
- Versión completa
-
General5 out of 5 stars 424
-
Narración:5 out of 5 stars 357
-
Historia5 out of 5 stars 353
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
-
5 out of 5 stars
-
Good Guidance!
- De Anonymous User en 10-31-24
De: Oren Klaff
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General4 out of 5 stars 58
-
Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- De: Ben Arment
- Narrado por: Sean Pratt
- Duración: 7 h y 42 m
- Versión completa
-
General4 out of 5 stars 321
-
Narración:4.5 out of 5 stars 280
-
Historia4 out of 5 stars 276
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
-
5 out of 5 stars
-
Motivational!
- De ajanicad en 03-21-15
De: Ben Arment
-
What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- De: John Sanei
- Narrado por: John Sanei
- Duración: 3 h y 53 m
- Versión completa
-
General4.5 out of 5 stars 57
-
Narración:4.5 out of 5 stars 45
-
Historia4.5 out of 5 stars 47
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
-
5 out of 5 stars
-
Great read to kick off 2022
- De Anonymous User en 01-08-22
De: John Sanei
-
High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- De: Micah Solomon
- Narrado por: Micah Solomon, Sean Pratt
- Duración: 6 h y 7 m
- Versión completa
-
General4 out of 5 stars 81
-
Narración:4.5 out of 5 stars 69
-
Historia4 out of 5 stars 70
In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
-
5 out of 5 stars
-
This is the book that cracks the code!
- De Nick Morgan en 04-30-13
De: Micah Solomon
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 27,287
-
Narración:4.5 out of 5 stars 23,187
-
Historia4.5 out of 5 stars 23,040
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- De: Kurt W Mortensen
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 49 m
- Versión completa
-
General4.5 out of 5 stars 115
-
Narración:4.5 out of 5 stars 102
-
Historia4 out of 5 stars 101
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
-
3 out of 5 stars
-
Good book
- De Federico Alvarez en 11-21-14
De: Kurt W Mortensen
Las personas que vieron esto también vieron...
-
How the World Sees You
- Discover Your Highest Value Through the Science of Fascination
- De: Sally Hogshead
- Narrado por: Sally Hogshead, Erik Bergmann
- Duración: 12 h y 20 m
- Versión completa
-
General4 out of 5 stars 311
-
Narración:4.5 out of 5 stars 267
-
Historia4 out of 5 stars 266
In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"—how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture.
-
5 out of 5 stars
-
Authors Should Always Read Their Own Books
- De Lucrecer en 07-08-14
De: Sally Hogshead
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
-
General4 out of 5 stars 773
-
Narración:4 out of 5 stars 516
-
Historia4 out of 5 stars 513
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
5 out of 5 stars
-
Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
-
Games People Play
- The Basic Handbook of Transactional Analysis
- De: Eric Berne
- Narrado por: David Colacci
- Duración: 6 h y 33 m
- Versión completa
-
General4 out of 5 stars 530
-
Narración:4 out of 5 stars 439
-
Historia4 out of 5 stars 437
Over 40 years ago, Games People Play revolutionized our understanding of what really goes on during our most basic social interactions. More than five million copies later, Dr. Eric Berne's classic is as astonishing and revealing as it was on the day it was first published. We play games all the time---sexual games, marital games, power games with our bosses, and competitive games with our friends.
-
4 out of 5 stars
-
Great book but not suited for audio
- De Griggah en 05-10-15
De: Eric Berne
-
Labor of Love
- The Invention of Dating
- De: Moira Weigel
- Narrado por: Kyra Miller
- Duración: 8 h y 48 m
- Versión completa
-
General4 out of 5 stars 266
-
Narración:4.5 out of 5 stars 244
-
Historia4 out of 5 stars 244
Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.
-
4 out of 5 stars
-
Not Meant To Be Useful, But Quite Fun
- De Gillian en 02-14-17
De: Moira Weigel
-
Curious
- The Desire to Know and Why Your Future Depends On It
- De: Ian Leslie
- Narrado por: Sean Runnette
- Duración: 7 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 65
-
Narración:4.5 out of 5 stars 54
-
Historia4.5 out of 5 stars 53
Everyone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly monopolized by the cognitive elite. A "curiosity divide" is opening up.
-
5 out of 5 stars
-
Loved it.
- De Molly Helm en 01-11-24
De: Ian Leslie
-
Powershift
- Transform Any Situation, Close Any Deal, and Achieve Any Outcome
- De: Daymond John, Daniel Paisner
- Narrado por: Sway Calloway, Daymond John
- Duración: 7 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 468
-
Narración:4.5 out of 5 stars 393
-
Historia4.5 out of 5 stars 395
Have you ever wanted to make a big change in your life but weren’t sure where to start? In Powershift, Daymond John shares the answer. To take control of your destiny and drive the change you want to see, you need to lay the groundwork so you’re prepared to seize every opportunity that comes your way. Through never-before-told stories from his life and career, Daymond shares the lessons that got him to where he is today.
-
5 out of 5 stars
-
Daymond Has Another Hit on His Hands
- De Lazy Rick en 03-14-20
De: Daymond John, y otros
-
How the World Sees You
- Discover Your Highest Value Through the Science of Fascination
- De: Sally Hogshead
- Narrado por: Sally Hogshead, Erik Bergmann
- Duración: 12 h y 20 m
- Versión completa
-
General4 out of 5 stars 311
-
Narración:4.5 out of 5 stars 267
-
Historia4 out of 5 stars 266
In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"—how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture.
-
5 out of 5 stars
-
Authors Should Always Read Their Own Books
- De Lucrecer en 07-08-14
De: Sally Hogshead
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
-
General4 out of 5 stars 773
-
Narración:4 out of 5 stars 516
-
Historia4 out of 5 stars 513
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
5 out of 5 stars
-
Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
-
Games People Play
- The Basic Handbook of Transactional Analysis
- De: Eric Berne
- Narrado por: David Colacci
- Duración: 6 h y 33 m
- Versión completa
-
General4 out of 5 stars 530
-
Narración:4 out of 5 stars 439
-
Historia4 out of 5 stars 437
Over 40 years ago, Games People Play revolutionized our understanding of what really goes on during our most basic social interactions. More than five million copies later, Dr. Eric Berne's classic is as astonishing and revealing as it was on the day it was first published. We play games all the time---sexual games, marital games, power games with our bosses, and competitive games with our friends.
-
4 out of 5 stars
-
Great book but not suited for audio
- De Griggah en 05-10-15
De: Eric Berne
-
Labor of Love
- The Invention of Dating
- De: Moira Weigel
- Narrado por: Kyra Miller
- Duración: 8 h y 48 m
- Versión completa
-
General4 out of 5 stars 266
-
Narración:4.5 out of 5 stars 244
-
Historia4 out of 5 stars 244
Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.
-
4 out of 5 stars
-
Not Meant To Be Useful, But Quite Fun
- De Gillian en 02-14-17
De: Moira Weigel
-
Curious
- The Desire to Know and Why Your Future Depends On It
- De: Ian Leslie
- Narrado por: Sean Runnette
- Duración: 7 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 65
-
Narración:4.5 out of 5 stars 54
-
Historia4.5 out of 5 stars 53
Everyone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly monopolized by the cognitive elite. A "curiosity divide" is opening up.
-
5 out of 5 stars
-
Loved it.
- De Molly Helm en 01-11-24
De: Ian Leslie
-
Powershift
- Transform Any Situation, Close Any Deal, and Achieve Any Outcome
- De: Daymond John, Daniel Paisner
- Narrado por: Sway Calloway, Daymond John
- Duración: 7 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 468
-
Narración:4.5 out of 5 stars 393
-
Historia4.5 out of 5 stars 395
Have you ever wanted to make a big change in your life but weren’t sure where to start? In Powershift, Daymond John shares the answer. To take control of your destiny and drive the change you want to see, you need to lay the groundwork so you’re prepared to seize every opportunity that comes your way. Through never-before-told stories from his life and career, Daymond shares the lessons that got him to where he is today.
-
5 out of 5 stars
-
Daymond Has Another Hit on His Hands
- De Lazy Rick en 03-14-20
De: Daymond John, y otros
-
Creative Calling
- Establish a Daily Practice, Infuse Your World with Meaning, and Succeed in Work + Life
- De: Chase Jarvis
- Narrado por: Chase Jarvis
- Duración: 8 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 669
-
Narración:5 out of 5 stars 566
-
Historia4.5 out of 5 stars 561
Life isn’t about “finding” fulfillment and success - it’s about creating it. Why then has creativity been given a back seat in our culture? No longer. Creativity is a force inside every person that, when unleashed, transforms our lives and delivers vitality to everything we do. Establishing a creative practice is therefore our most valuable and urgent task - as important to our well-being as exercise or nutrition. The good news? Renowned artist, author, and CreativeLive founder, Chase Jarvis, reminds us that creativity isn't a skill - it's a habit available to everyone.
-
2 out of 5 stars
-
Basic motivation
- De kimberly en 12-18-19
De: Chase Jarvis
-
The 22 Immutable Laws of Branding
- De: Al Ries, Laura Ries
- Narrado por: David Drummond
- Duración: 8 h y 8 m
- Versión completa
-
General4 out of 5 stars 360
-
Narración:4 out of 5 stars 306
-
Historia4 out of 5 stars 307
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
-
3 out of 5 stars
-
Good, but out of date
- De Dave Makes Things en 09-07-14
De: Al Ries, y otros
-
Social
- Why Our Brains Are Wired to Connect
- De: Matthew D. Lieberman
- Narrado por: Mike Chamberlain
- Duración: 11 h y 16 m
- Versión completa
-
General4.5 out of 5 stars 901
-
Narración:4.5 out of 5 stars 754
-
Historia4.5 out of 5 stars 748
In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience, revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world-other people and our relation to them.
-
4 out of 5 stars
-
"Bowling Alone" For Your Brain...
- De Douglas en 12-08-13
-
You Are the Brand
- The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business
- De: Mike Kim
- Narrado por: Mike Kim
- Duración: 7 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 31
-
Narración:4.5 out of 5 stars 29
-
Historia4.5 out of 5 stars 29
Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.
-
5 out of 5 stars
-
Insightful!!
- De Elizabeth en 11-18-23
De: Mike Kim
-
The Curious History of Dating: From Jane Austen to Tinder
- De: Nichi Hodgson
- Narrado por: Nichi Hodgson
- Duración: 7 h y 31 m
- Versión completa
-
General4 out of 5 stars 6
-
Narración:4 out of 5 stars 5
-
Historia3.5 out of 5 stars 5
Dating has never been easy. Ever since the Georgians posted the first personal ads, finding Mr Right vs Mr Right Now has always been fraught with sexual and social tension. But as we swipe ourselves into oblivion, do we have it any easier today? From suing a Victorian lover for breaking off your engagement to the 60s quest to date beyond class, race and gender rules, Nichi Hodgson's lively and intriguing history of amorous relationships may leave you grateful that you love in an era of swiping - not swooning.
-
2 out of 5 stars
-
Surface Level Sex Talk
- De Brittany en 02-19-24
De: Nichi Hodgson
-
Brand Relevance
- Making Competitors Irrelevant
- De: David A. Aaker
- Narrado por: Mark Ashby
- Duración: 11 h y 50 m
- Versión completa
-
General5 out of 5 stars 7
-
Narración:5 out of 5 stars 6
-
Historia5 out of 5 stars 6
Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.
De: David A. Aaker
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General4 out of 5 stars 388
-
Narración:4.5 out of 5 stars 292
-
Historia4 out of 5 stars 291
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
4 out of 5 stars
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
How Brands Grow
- What Marketers Don't Know
- De: Byron Sharp
- Narrado por: Daniel May
- Duración: 6 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 422
-
Narración:4 out of 5 stars 357
-
Historia4.5 out of 5 stars 352
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
-
1 out of 5 stars
-
WARNING: "Empirical" Slight of Hand
- De M en 03-10-18
De: Byron Sharp
-
Captivate
- The Science of Succeeding with People
- De: Vanessa Van Edwards
- Narrado por: Vanessa Van Edwards
- Duración: 7 h y 21 m
- Versión completa
-
General4.5 out of 5 stars 4,054
-
Narración:4.5 out of 5 stars 3,522
-
Historia4.5 out of 5 stars 3,490
Do you wish you could decode people? Do you want to know exactly what to say to your boss, your date, or your networking partner? You need to know how people work. As a human behavior investigator, Vanessa Van Edwards studies the hidden forces that drive our behavior patterns in her lab—and she's cracked the code. In Captivate she shares a wealth of valuable shortcuts, systems, and behavior hacks for taking charge of their interactions at work, at home, and in any social situation.
-
2 out of 5 stars
-
Eh
- De Dale en 04-30-17
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 1,609
-
Narración:5 out of 5 stars 1,392
-
Historia4.5 out of 5 stars 1,387
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
5 out of 5 stars
-
One of the best books I’ve read
- De anon. en 07-23-19
De: Rory Sutherland
-
The Art of Witty Banter: Be Clever, Quick, & Magnetic (2nd Edition)
- How to Be More Likable and Charismatic, Book 8
- De: Patrick King
- Narrado por: Russell Newton
- Duración: 3 h y 47 m
- Versión completa
-
General4 out of 5 stars 147
-
Narración:4 out of 5 stars 126
-
Historia4 out of 5 stars 125
The Art of Witty Banter examines the art, nuance, and mechanics of banter and charm to make you a witty comeback machine, the likes of which your friends have never seen. You’ll be able to handle, defend, disarm, and engage others in a way that makes you comfortable and confident with each growing day.
-
1 out of 5 stars
-
“Women should be seen and not heard”
- De Alyssa Boisson en 01-05-22
De: Patrick King
-
The Game
- Penetrating the Secret Society of Pickup Artists
- De: Neil Strauss
- Narrado por: Neil Strauss
- Duración: 9 h y 27 m
- Versión resumida
-
General4.5 out of 5 stars 8,340
-
Narración:4.5 out of 5 stars 6,917
-
Historia4.5 out of 5 stars 6,925
Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the best-selling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year.
-
4 out of 5 stars
-
Won't up your Game, but better than reality TV
- De David en 06-07-15
De: Neil Strauss
Lo que los oyentes dicen sobre Fascinate, Revised and Updated
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
-
Ejecución4 out of 5 stars
-
Historia5 out of 5 stars
- B. Hoffmann
- 10-21-16
Great Book!!!
once again Sally knocked it out of the park. I've listen to both versions of this book and they don't disappointe.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total4 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Holly Anderson
- 02-11-17
Valuable information
While this book has tons of great insights, my only question is: how does one go about getting the codes to access the pdf files? Having access to the various charts would be so helpful so why isn't this included in the description? I hate that audible books don't come with the perks of their corresponding cd version even though those documents are easily available to us online.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 1 persona
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Neysa Thorell
- 01-24-19
Will Change How You Think About Branding
A breath of fresh air in the branding industry. Sally Hogshead is the real deal. A brilliantly creative tour de force who has invested heavily in proving and providing the science behind what she knew instinctively. If this doesn't change the way you think about your personal and/or business brand... you will probably never know what it takes to fascinate the very people you are hoping to attract.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Scott Mulvaney
- 02-07-18
Marketing Pro Best Choice
A great audio version of Fascinate! I’ve got the physical book too. After listening to this Audio version, I need to go back and peruse my physical copy again! Time to dig deeper and increase the fascination of my LIVETHEFUEL brand. Thank you Sally!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total4 out of 5 stars
-
Ejecución3 out of 5 stars
-
Historia3 out of 5 stars
- Devrin
- 10-01-16
Good book
the book was very good. did a very good job on explaining how to create a really good brand. I would recommend this book to friends...
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 2 personas
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Cydney D. Meadows
- 01-15-23
Thanks!
This book was fascinating what a read thanks for the time for the revision!
Excellent. Dave of Beauty bought me here!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 1 persona
-
Total4 out of 5 stars
-
Ejecución3 out of 5 stars
-
Historia5 out of 5 stars
- Jovan
- 08-13-16
was it fascinating
great listen.. worth it.. 1st few chaps wasn't "fascinating" but the book was very good...
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Amazon Customer
- 07-07-16
great book
An amazing book that helps start ups like me overcome hurdles of branding and marketing. I will listen again and buy the hardcover.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- John V.
- 08-21-20
Phenomenally enlightening inspirational & fascinating to say the least !
This book is a must read and Hear if you want to be enlightened, inspired, a better salesman and marketer ! Sally even provides a way for you to do a free brand profile and also includes a pdf chart and pdf booklet too to make your understanding even better !!!!!!!!! One listen and you’ll be locked into the passion of Sally Hogshead !!!!!!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Jamal Love
- 08-31-16
Loved it!
This book is so good, I'm buying the print version, too. Great job. Fun ride.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 1 persona