From Impossible to Inevitable

How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: 2nd Edition

By: Aaron Ross, Jason Lemkin

Narrated by: Steven Jay Cohen

Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.

From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign - a.k.a. Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.

Pinpoint why you aren't growing faster. Understand what it takes to get to hypergrowth. Nail a niche (the number-one missing growth ingredient). Discover what every revenue leader needs to know about building a scalable sales team. There's no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!

©2019 PebbleStorm, Inc. (P)2019 Gildan Media

Excellent guidelines for building a sales team

The content of this book is very helpful for planning and building an effective sales team strategy for SaaS. Narrator is a bit boring though.

Great insights, poor delivery

Lots of good advice in this book, but the narration is soporific. Stick with it, though.

Critically Important for Sales

The book is Critically Important....but

the Narrator is more suited to tuck in little kids, he made focusing on the books content VERY hard. Way too soft spoken.

the book started slow, went BIBLICALLY important, then devilishly cynical, then boring then ended with warm run note.

Its practical, and in many sections Brutally Honest, but it's one of the best "sales & marketing" (..or "revenue" as the author suggestes) book I've ever read so far.

an interesting book read by a boring computer

the content of this book is quite interesting but the automated computer voice that reads it makes it passable. read the book yourself.

Every SaaS employee should read

if you are in SaaS or Tech or some other fast growing sector.... read/listen to the book. if you're an entrepreneur, do the same.

Excellent sales and life book

I love how the book gives excellent sales methods and also some great business and life lessons

This book is like a bible for me

This book is like a bible for me. I keep coming back to it, both in print as in audio.

Boring Narrator

This book has good content, but the narrator will often put you to sleep. He put me to sleep multiple times which made this a hard book to listen to.

Great Read for Start Up Enthusiasts

As a former founder and current start-up employee I thought this book covered a lot of key areas in learning how to grow and scale your business. I was familiar with Jason's content but did not know much about Aaron's story. They came together really well to teach and share real-world examples. I listened twice back to back - easy listen with a lot of notes.

good content, worst imaginable reading style

reader reads like a bad text-to-speech robot. but the book content is good. Does repeat itself a lot, could be noticeably condensed.