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How to Hack Humans
- Storytelling for Startups
- Narrado por: Seth Erickson
- Duración: 2 h y 40 m
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Resumen del Editor
"The brain is a computer. Stories are the programs—storytelling is how you write the code. If you want to hack humans, you need to understand how to write in the language best suited for the human computer.”
No, you’re not holding the latest collection of recipes for cannibals. How to Hack Humans is the business audiobook you didn’t know you needed, a unicorn in a world of publishing that is too often dry and emotionless.
Are you looking to get investment for your start-up? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90 percent failure rate, so how do you stand out from the crowd? Start by getting How to Hack Humans, listening to it, and realizing, "Hey, this Seth Erickson guy might be on to something." Learn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage. Make yourself and your product memorable by using patterns.
Brains love repetition! Seth guides listeners on a journey through the neuroscience behind storytelling, how to use it to make yourself clear in a world full of noise, how to work around bias, how to craft an impactful story, and much more. Seth has written a business audiobook for the entertainment generation.
Can you educate yourself and chuckle as you listen? How to Hack Humans proves you can.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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- Duración: 8 h y 19 m
- Versión completa
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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I was expecting more
- De Steve High en 04-06-10
De: Seth Godin
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Ditch the Pitch
- De: Steve Yastrow
- Narrado por: Steve Yastrow
- Duración: 3 h y 41 m
- Versión completa
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In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."
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A bad strawman pitch on why pitching doesn't work
- De Jeff Gibbard en 01-09-21
De: Steve Yastrow
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- De: Jeff Tobe
- Narrado por: Jeff Tobe
- Duración: 2 h y 48 m
- Versión completa
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- De Michael Beyer en 02-09-23
De: Jeff Tobe
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You've Got 8 Seconds
- Communication Secrets for a Distracted World
- De: Paul Hellman
- Narrado por: Paul Hellman
- Duración: 4 h y 37 m
- Versión completa
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Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.
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I gave him 7200 seconds!
- De Hyytekk en 08-02-19
De: Paul Hellman
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Designing Your Life
- How to Build a Well-Lived, Joyful Life
- De: Bill Burnett, Dave Evans
- Narrado por: Bill Burnett, Dave Evans
- Duración: 6 h y 18 m
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In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
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From a Retired Person's Point Of View
- De ann lom en 09-25-16
De: Bill Burnett, y otros
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- De: Eric Nuzum
- Narrado por: George Newbern
- Duración: 8 h y 14 m
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Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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Excellent, thought provoking.
- De William Scott en 09-05-20
De: Eric Nuzum
Lo que los oyentes dicen sobre How to Hack Humans
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Emmanuel L.
- 08-05-22
A funny framework for storytelling
One of the best story telling breakdowns and frameworks I've heard in a long time. Seth brings a hilarious yet empathetic twist to the art of story telling while still dropping knowledge bombs on the science of marketing and sales in the process. Overall an excellent listen.
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- Dr. Luke C.
- 09-24-23
Well worth the few hours
I had the pleasure of meeting Seth Erickson at a recent conference, and little did I know that this chance encounter would lead me to his audiobook, "How to Hack Humans: Storytelling for Startups."
Meeting Seth in person, his humor and storytelling skills were evident right from the get-go. So, when he mentioned his audiobook during our conversation, I couldn't resist giving it a listen.
Let me tell you, it was a game-changer! Erickson's ability to seamlessly blend humor and practicality in his storytelling advice is nothing short of brilliant. His audiobook reads like a delightful conversation with a close friend who just happens to be a startup storytelling guru.
What truly sets "How to Hack Humans" apart is its actionable nature. Erickson doesn't just talk about storytelling; he provides concrete strategies that startups can implement immediately. It's like having a seasoned mentor guide you through the intricacies of crafting compelling narratives.
Whether you're a newbie in the startup world or a seasoned entrepreneur, this audiobook is a treasure trove of insights and practical tips. So, if you ever get the chance to meet Seth Erickson at a conference, take it! And if you can't, well, listening to his audiobook is the next best thing. Trust me; you won't regret it!
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- Emily
- 08-12-22
Ryan Reynolds meets Seth Godin
Hilarious and highly informative, this is a must listen for any entrepreneur or marketer! I learned a lot, laughed a ton, and was very inspired by Seth's engaging storytelling.
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- Carolyn calvio
- 03-04-23
Refund
Would just YouTube for free info this sucked a$$$ and would not recommend to anyone shameless plug
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