-
Insight Selling
- How to Sell Value & Differentiate Your Product with Insight Scenarios
- Narrado por: Dean Wendt
- Duración: 1 h y 39 m
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Resumen del Editor
Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay. This type of buyer does not want a salesperson to talk about features and deliver a series of open-ended questions that delivers no value. What this buyer wants is insight. But how does a salesperson deliver insight so that it challenges the customer's thinking without challenging the customer? That's the question that this audiobook will answer.
In part one of this book, we will examine why Insight Selling will help you sell value and differentiate your product to empowered buyers. In part two, we will provide six reasons why Insight Scenarios™ trump verbal persuasion at delivering insight to your customers. These reasons are backed by solid research: eight neuroscience studies and 20 research footnotes. Finally, in part three, we will show you how to create insight scenarios so that you can not only arm your salespeople with insights, but so that you can also show them the most effective way to deliver them.
Once you have created your own insight scenarios, your salespeople will be more effective in two ways:
- They will be able to deliver insights without upsetting the buyer, and;
- They will be able to let the customer take your product out for a virtual test drive, so customers will discover for themselves the unique value of your product.
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Historia
Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- De Helpful Review en 10-12-17
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The Language of Trust
- De: Michael Maslansky
- Narrado por: Michael Maslansky
- Duración: 7 h y 26 m
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Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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Are you communicating or just talking?
- De Shawn en 11-08-10
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
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Power Listening
- Mastering the Most Critical Business Skill of All
- De: Bernard T Ferrari
- Narrado por: Sean Pratt
- Duración: 5 h y 36 m
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Listening is harder than it looks - but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help you become an active listener, able to shape and focus any conversation.
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Better listening made easy
- De Alejandro A. en 09-07-12
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- De: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrado por: Matthew Dixon, Nick Toman, Rick DeLisi
- Duración: 6 h y 37 m
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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If you are a CXer, you have to read/listen to it
- De Shirley Campbell en 05-26-23
De: Matthew Dixon, y otros
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Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- De: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrado por: Fleet Cooper
- Duración: 6 h y 29 m
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This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
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Good for people who don't have an experience with Agile and Lean Startup
- De Jovan Vidic en 08-26-17
De: Patrick van der Pijl, y otros
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The Lost Art of Closing
- Winning the Ten Commitments That Drive Sales
- De: Anthony Iannarino
- Narrado por: Anthony Iannarino
- Duración: 5 h y 9 m
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Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
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gems buried in fluff
- De Andrey Norin en 04-13-18
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- De: Tony J. Hughes
- Narrado por: Simon Mattacks
- Duración: 8 h y 6 m
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- De Amazon Customer en 04-04-18
De: Tony J. Hughes
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To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
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How Did That Happen?
- Holding People Accountable for Results the Positive, Principled Way
- De: Roger Connors, Tom Smith
- Narrado por: Lloyd James
- Duración: 9 h y 53 m
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Drawing on case studies, many from client companies, the authors show how to establish clear expectations and manage the unmet expectations that inevitably occur. And they offer a positive, principled way that engages hearts and minds. This book can help people at every level---from senior executives to front-line workers---enjoy greater productivity, profitability, and job satisfaction.
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HELP - How Can I Get The Lost Hours Back ?
- De Mike en 09-23-09
De: Roger Connors, y otros
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- De: Morten Münster
- Narrado por: David Bateson
- Duración: 9 h y 27 m
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
Lo que los oyentes dicen sobre Insight Selling
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Big.Dub
- 06-10-17
Perfect companion to The Challenger Sale
Even if you havent read the great sales book that is The Challenger Sale, this is a top notch book that puts the rubber to the road on how the modern customer has changed into an informed buyer and the need for sales people to leverage insight and insight scenarios to enrol the prospective customer into situations that highlight your unique value that can help advance and close sales.
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- Michael Harris
- 04-10-15
Great Audio- now narrated by professional actor
What about Dean Wendt’s performance did you like?
Dean is a professional narrator. I, the author, tried doing it myself. I thought it sounded good, but the reviews were terrible. So I quickly had it professionally done, because the reviews, 45 in total, for the book have been great. Oh well, live and learn.
Was this a book you wanted to listen to all in one sitting?
It takes only 1:39.
Any additional comments?
I've had great feed-back on the new recording. So I should thank those that left terrible reviews, because it inspired me to get it professionally done. Now the quality of the recording will not get in the way of the quality of the message. I hope you enjoy the book as much as I enjoyed writing it.
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esto le resultó útil a 3 personas
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- Daniel
- 10-31-17
Read by male voice Siri
The content of the book is amazing, I really learned topics that will help mi career.
Unfortunately, it seems it is read by a machine, no emotion nor inflection. Also, some parts of the audio are cut and others repeated. I did suffer during all the experience. You'll be better off buying the book.
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- bradley robinson
- 11-23-15
Disappointed
Narration is awful read way too fast. Has potential but I wasn't able to get anything out of it
Don't waste your time
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esto le resultó útil a 1 persona