-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Compra ahora por $24.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Grandes primeros Títulos
Resumen del Editor
Capture, convince, and close - scientifically.
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This audiobook will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy, and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMap™: the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
- Written by the founders of SalesBrain who pioneered the field of neuromarketing
- SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
- Includes guidance for creating your own neuromarketing plan
- Advance your business or career by creating persuasive messages based on the working principle of the brain
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Relacionado con este tema
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- De: Kurt W Mortensen
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 49 m
- Versión completa
-
General
-
Narración:
-
Historia
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
-
-
Good book
- De Federico Alvarez en 11-21-14
De: Kurt W Mortensen
-
The Man Who Lied to his Laptop
- What Machines Teach Us About Human Relationships
- De: Clifford Nass, Corina Yen
- Narrado por: Sean Pratt
- Duración: 7 h y 46 m
- Versión completa
-
General
-
Narración:
-
Historia
Clifford Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.
-
-
Human/Technology Interface
- De Roy en 10-19-10
De: Clifford Nass, y otros
-
I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- De: Morten Münster
- Narrado por: David Bateson
- Duración: 9 h y 27 m
- Versión completa
-
General
-
Narración:
-
Historia
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
-
-
Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
-
Your Brain at Work
- Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
- De: David Rock
- Narrado por: Bob Walter
- Duración: 9 h y 42 m
- Versión completa
-
General
-
Narración:
-
Historia
In this book, we travel inside Emily's and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out how to prioritize it, organize it, and act on it. Fortunately for Emily and Paul, they're in good hands: David Rock knows how the brain works - and more specifically, how it works in a work setting. Rock shows how it's possible for Emily and Paul, and thus the listener, not only to survive in today's overwhelming work environment but succeed in it - and still feel energized and accomplished at the end of the day.
-
-
Interesting Insights into the Brain
- De Tom Johnson en 11-28-12
De: David Rock
-
Think, Learn, Succeed
- Understanding and Using Your Mind to Thrive at School, the Workplace, and Life
- De: Dr. Caroline Leaf, Robert Turner - afterword, Peter Amua-Quarshi - foreword
- Narrado por: Sandra Burr
- Duración: 7 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
Our thought lives have incredible power over our mental, emotional, and even physical well-being. In fact, our thoughts can either limit us to what we believe we can do or release us to experience abilities well beyond our expectations. When we choose a mindset that extends our abilities rather than placing limits on ourselves, we will experience greater intellectual satisfaction, emotional control, and physical health. The only question is... how?
-
-
Great new perspective
- De Felipe J. Flores III en 05-10-19
De: Dr. Caroline Leaf, y otros
-
To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
-
General
-
Narración:
-
Historia
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
-
Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- De: Kurt W Mortensen
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 49 m
- Versión completa
-
General
-
Narración:
-
Historia
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
-
-
Good book
- De Federico Alvarez en 11-21-14
De: Kurt W Mortensen
-
The Man Who Lied to his Laptop
- What Machines Teach Us About Human Relationships
- De: Clifford Nass, Corina Yen
- Narrado por: Sean Pratt
- Duración: 7 h y 46 m
- Versión completa
-
General
-
Narración:
-
Historia
Clifford Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.
-
-
Human/Technology Interface
- De Roy en 10-19-10
De: Clifford Nass, y otros
-
I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- De: Morten Münster
- Narrado por: David Bateson
- Duración: 9 h y 27 m
- Versión completa
-
General
-
Narración:
-
Historia
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
-
-
Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
-
Your Brain at Work
- Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
- De: David Rock
- Narrado por: Bob Walter
- Duración: 9 h y 42 m
- Versión completa
-
General
-
Narración:
-
Historia
In this book, we travel inside Emily's and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out how to prioritize it, organize it, and act on it. Fortunately for Emily and Paul, they're in good hands: David Rock knows how the brain works - and more specifically, how it works in a work setting. Rock shows how it's possible for Emily and Paul, and thus the listener, not only to survive in today's overwhelming work environment but succeed in it - and still feel energized and accomplished at the end of the day.
-
-
Interesting Insights into the Brain
- De Tom Johnson en 11-28-12
De: David Rock
-
Think, Learn, Succeed
- Understanding and Using Your Mind to Thrive at School, the Workplace, and Life
- De: Dr. Caroline Leaf, Robert Turner - afterword, Peter Amua-Quarshi - foreword
- Narrado por: Sandra Burr
- Duración: 7 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
Our thought lives have incredible power over our mental, emotional, and even physical well-being. In fact, our thoughts can either limit us to what we believe we can do or release us to experience abilities well beyond our expectations. When we choose a mindset that extends our abilities rather than placing limits on ourselves, we will experience greater intellectual satisfaction, emotional control, and physical health. The only question is... how?
-
-
Great new perspective
- De Felipe J. Flores III en 05-10-19
De: Dr. Caroline Leaf, y otros
-
To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
-
General
-
Narración:
-
Historia
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
-
Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
-
The Leading Brain
- Powerful Science-Based Strategies for Achieving Peak Performance
- De: Friederike Fabritius, Hans W. Hagemann
- Narrado por: Karen Saltus
- Duración: 8 h y 15 m
- Versión completa
-
General
-
Narración:
-
Historia
There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.
-
-
Understand your brain for a better life!
- De Khalid Sul en 02-23-18
De: Friederike Fabritius, y otros
-
Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
-
General
-
Narración:
-
Historia
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
-
-
Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
-
Sales EQ
- How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
- De: Jeb Blount
- Narrado por: Jeb Blount
- Duración: 9 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
-
-
Effective Approach to EQ Sales Mastery
- De Joe en 07-20-17
De: Jeb Blount
-
In Pursuit of Elegance
- Why the Best Ideas Have Something Missing
- De: Matthew E. May
- Narrado por: Malcolm Hillgartner
- Duración: 5 h y 46 m
- Versión completa
-
General
-
Narración:
-
Historia
In this thought-provoking exploration, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power, and pinpoints the four key elements that characterize it: seduction, subtraction, symmetry, and sustainability. In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, and work, May offers a surprising array of stories that illustrate why what's "not there" often matters more than what is.
-
-
I love elegance, but this book isn't elegant
- De Oliver Nielsen en 06-26-11
De: Matthew E. May
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
-
Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
-
Superminds
- The Surprising Power of People and Computers Thinking Together
- De: Thomas W. Malone
- Narrado por: Mel Foster
- Duración: 11 h y 11 m
- Versión completa
-
General
-
Narración:
-
Historia
Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
-
-
"Why did a Kenyan immigrant win the 2008 election"
- De RealTruth en 07-11-18
De: Thomas W. Malone
-
The Compassionate Achiever
- How Helping Others Fuels Success
- De: Christopher L. Kukk
- Narrado por: Rick Adamson
- Duración: 8 h y 15 m
- Versión completa
-
General
-
Narración:
-
Historia
For decades we've been told the key to prosperity is to look out for number one. But recent science shows that to achieve durable success, we need to be more than just achievers; we need to be compassionate achievers. New research in biology, neuroscience, and economics has found that compassion - recognizing a problem or caring about another's pain and making a commitment to help - not only improves others' lives; it can transform our own.
-
-
Me me me
- De Someone or not? en 04-04-20
-
Storytelling with Data
- A Data Visualization Guide for Business Professionals
- De: Cole Nussbaumer Knaflic
- Narrado por: Cole Nussbaumer Knaflic
- Duración: 5 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.
-
-
Very insightful and actionable
- De Amazon Customer en 04-27-18
-
The Perfect You
- A Blueprint for Identity
- De: Dr. Caroline Leaf, Avery Jackson, Peter Amua-Quarshi, y otros
- Narrado por: Margaret Winston
- Duración: 7 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
There are a lot of personality tests out there designed to label you and put you in a particular box. But Dr. Caroline Leaf says there's much more to you than a personality profile can capture. In fact, you cannot be categorized! In this fascinating book, she takes listeners through seven steps to rediscover and unlock their unique "you quotient".
-
-
Hands down, the most helpful book I've listened to
- De Rose O'Connor en 07-31-17
De: Dr. Caroline Leaf, y otros
-
The Language of Trust
- De: Michael Maslansky
- Narrado por: Michael Maslansky
- Duración: 7 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
-
-
Are you communicating or just talking?
- De Shawn en 11-08-10
-
The Formula
- How Algorithms Solve all our Problems…and Create More
- De: Luke Dormehl
- Narrado por: Daniel Weyman
- Duración: 7 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
-
-
Not about algorithms. Not an original book.
- De Landon Rordam en 12-02-14
De: Luke Dormehl
-
The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- De: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrado por: Matthew Dixon, Nick Toman, Rick DeLisi
- Duración: 6 h y 37 m
- Versión completa
-
General
-
Narración:
-
Historia
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
-
-
If you are a CXer, you have to read/listen to it
- De Shirley Campbell en 05-26-23
De: Matthew Dixon, y otros
Lo que los oyentes dicen sobre The Persuasion Code
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total
-
Ejecución
-
Historia
- Elio
- 10-14-19
Groundbreaking!
Great reading for anyone that wants to gain insight into customer's motivations, preferences, and decisions.
I am looking forward to creating adverts following the neuroscience approach.
Illuminating!
-Elio
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- David C
- 09-05-19
Great scientific info, hate the performance
I wanted to like this book, there are some parts which are really interesting. Hate the performance so I would have rather have the book itself instead of the audio which is rare for me
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Titus Snell
- 10-21-18
This is Neuromarketing 3.0👍
16 Years a go Christophe and Patrick, wrote a book it's called "Neuromarketing" sold over "200 thousands copies" this book was filled with cutting edge Neuroscience findings and other fields but they felt something more missing so they again start researching and finally Again Christophe and Patrick did a deliberate research and with their respective clients feedbacks Wrote this Book with good information to apply practically!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 3 personas
-
Total
-
Ejecución
-
Historia
- Swade
- 10-25-21
Overall it was good
Was referred this book from a person in my network. Neuro marketing anyone, anywhere, anytime. Lots of great information. Plan on listing again.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- William J. Geraci
- 01-13-20
The REAL Science of Selling
There are many good books on the "art" of selling. There are very few that are based on the "science" of selling. This book stands alone in the crowded field of these types of books, and head and shoulders above any book I've read on the subject. A long time ago, I learned how to uncover the "pain" of a prospect. However, I never understood why this was so important. Now I know. I must appeal to the primitive part of our brain first, and this is done through discussing "pain." Using a logical approach, which appeals to the newer portion of our brain, is bound to fail. I have used the logical approach for all of my sales career, and I can attest this approach does not work. As they teach in the book, Morin and Renvoise share a tremendous amount of documented, scientific proof to support their various claims. By following the NeuroMap, I believe I will be able to implement the foundational elements of the process and experience the kind of success that has eluded me for so long. I rarely listen or read a book twice. However, the impact of this book was so great, that as soon as it ended, I started listening to it again. I think it's a little harder to listen to the book than to read it in hard copy. It's really important to view the numerous examples and illustrations as the reader is discussing them. Given the type of book it is, and the material being discussed, I think the reader does a very good job.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 1 persona
-
Total
- Amazon Customer
- 11-02-19
one of the most insightful book
This book should be apart of every leader and marketers toolkit. The resource available in this book is invaluable.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- MT
- 04-02-19
Takes Two Listens (Use the PDF for One Listen )
loved it, definitely will listen again and take notes to easily reference next time. in the first few chapters I felt as if I was just being sold on SalesBrain however those beginning chapters are just priming you to better understand the chapters to come and validate what you'll hear. Also, the references and examples of experiments mentioned are unique and very relevant to the entire process.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
- Amazion
- 10-25-19
college study regurgitation of facts nothing usefu
college study regurgitation of facts and figures nothing useful. I've listened chapters and it's nothing but a drawn out college lecture
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 1 persona
-
Total
-
Historia
- L.McQ
- 07-07-19
This book is worth your time to listen to.
We all need to understand the part primal brain plays in our decision making. I will likely listen to it again.
I did think that there was little too much marketing for their business, from too many testimonials. I was a bit surprised. Despite, i gave it 5 stars.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Cefnar
- 07-31-19
Good book but could be more straight to the point
It is an excellent book which helps you learn many tips the only downside to me is that it is a huge book but because it spends a lot of time talking how this is an amazing program but without explaining why, almost like if they want to repeat it a lot of times to program it in your brain, it is only after a lot of patience that you can actually start getting the gist of the book, very good tips but the book could have been much more straight to the point.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña