-
The Language of Trust
- Narrado por: Michael Maslansky
- Duración: 7 h y 26 m
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
![Prime logotipo](https://m.media-amazon.com/images/G/01/Audible/Homestead/Prime_Logo_RGB.png)
Compra ahora por $21.83
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Grandes primeros Títulos
![Influence, New and Expanded Audiolibro Por Robert B. Cialdini arte de portada](https://m.media-amazon.com/images/I/51BnAdZmzuS._SL240_.jpg)
![How to Grow Your Small Business Audiolibro Por Donald Miller arte de portada](https://m.media-amazon.com/images/I/51aR49OHZaL._SL240_.jpg)
![Blue Ocean Strategy, Expanded Edition Audiolibro Por W. Chan Kim, Renee Mauborgne arte de portada](https://m.media-amazon.com/images/I/610tS1EpU0L._SL240_.jpg)
![Marketing Made Simple Audiolibro Por Donald Miller, Dr. J.J. Peterson arte de portada](https://m.media-amazon.com/images/I/41nNt5o9HOL._SL240_.jpg)
![This Is Marketing Audiolibro Por Seth Godin arte de portada](https://m.media-amazon.com/images/I/51Hg3af06gL._SL240_.jpg)
![The JOLT Effect Audiolibro Por Matthew Dixon, Ted McKenna arte de portada](https://m.media-amazon.com/images/I/513cc3KSKZL._SL240_.jpg)
![Dotcom Secrets Audiolibro Por Russell Brunson arte de portada](https://m.media-amazon.com/images/I/51A40X+YxfL._SL240_.jpg)
![Building a StoryBrand Audiolibro Por Donald Miller arte de portada](https://m.media-amazon.com/images/I/41ZK9oLxQ4L._SL240_.jpg)
![The Making of a Manager Audiolibro Por Julie Zhuo arte de portada](https://m.media-amazon.com/images/I/41rtxs28K6L._SL240_.jpg)
![Eat Their Lunch Audiolibro Por Anthony Iannarino arte de portada](https://m.media-amazon.com/images/I/51UK--G0KZL._SL240_.jpg)
![They Ask, You Answer Audiolibro Por Marcus Sheridan arte de portada](https://m.media-amazon.com/images/I/51xp5eP3+HL._SL240_.jpg)
![Contagious Audiolibro Por Jonah Berger arte de portada](https://m.media-amazon.com/images/I/510jnmWPYoL._SL240_.jpg)
![Positioning, 20th Anniversary Edition Audiolibro Por Al Ries, Jack Trout arte de portada](https://m.media-amazon.com/images/I/41IbDXewu5S._SL240_.jpg)
![Elite Sales Strategies Audiolibro Por Anthony Iannarino arte de portada](https://m.media-amazon.com/images/I/41Y+te2X7hL._SL240_.jpg)
![To Sell Is Human Audiolibro Por Daniel H. Pink arte de portada](https://m.media-amazon.com/images/I/51QKeKn68fL._SL240_.jpg)
![See, Solve, Scale Audiolibro Por Danny Warshay arte de portada](https://m.media-amazon.com/images/I/41Sjhvu3HBL._SL240_.jpg)
![Traction Audiolibro Por Gabriel Weinberg, Justin Mares arte de portada](https://m.media-amazon.com/images/I/511W28qtbmL._SL240_.jpg)
![Getting to Yes Audiolibro Por Roger Fisher, William Ury arte de portada](https://m.media-amazon.com/images/I/51M4aavASDL._SL240_.jpg)
![The Art of the Start 2.0 Audiolibro Por Guy Kawasaki arte de portada](https://m.media-amazon.com/images/I/51joZ734CpL._SL240_.jpg)
![The 22 Immutable Laws of Marketing Audiolibro Por Al Ries, Jack Trout arte de portada](https://m.media-amazon.com/images/I/51RDdJhYbHL._SL240_.jpg)
![Emotional Intelligence 2.0 Audiolibro Por Travis Bradberry, Jean Greaves arte de portada](https://m.media-amazon.com/images/I/51JNVVaYlNL._SL240_.jpg)
![Questions That Sell Audiolibro Por Paul Cherry arte de portada](https://m.media-amazon.com/images/I/51ZAnUZGQ2L._SL240_.jpg)
![Crossing the Chasm Audiolibro Por Geoffrey A. Moore arte de portada](https://m.media-amazon.com/images/I/51KK+4scpeL._SL240_.jpg)
![Persuasion Audiolibro Por Lee Hartley Carter arte de portada](https://m.media-amazon.com/images/I/41dCEfzxa5L._SL240_.jpg)
![Start at the End Audiolibro Por Matt Wallaert arte de portada](https://m.media-amazon.com/images/I/51MxCXXf-VL._SL240_.jpg)
![Disciplined Entrepreneurship Audiolibro Por Bill Aulet arte de portada](https://m.media-amazon.com/images/I/41YTbxzY2IL._SL240_.jpg)
![Radical Relevance Audiolibro Por Bill Cates arte de portada](https://m.media-amazon.com/images/I/41O0FOlIaML._SL240_.jpg)
![Sell the Way You Buy Audiolibro Por David Priemer arte de portada](https://m.media-amazon.com/images/I/51PQdPhUekL._SL240_.jpg)
![Let the Story Do the Work Audiolibro Por Esther K. Choy arte de portada](https://m.media-amazon.com/images/I/51Vl87kOBjL._SL240_.jpg)
![Unreceptive Audiolibro Por Tom Stanfill arte de portada](https://m.media-amazon.com/images/I/41+dcJH1fEL._SL240_.jpg)
Resumen del Editor
What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust.
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them.
Topics include:
The mechanics and mindset of communicating with trust and credibility
Choosing the right words: being positive, using plain English, being plausible, and personalizing a message
Structuring a message: putting benefits before features, context before specifics, engagement before discussion, and customers' interests before the company's
Case studies from personal finance, consumer products, public utilities, and other areas
Relacionado con este tema
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
-
General
-
Narración:
-
Historia
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
-
1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
-
Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
-
Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- De: G. Richard Shell
- Narrado por: Sean Pratt
- Duración: 11 h y 10 m
- Versión completa
-
General
-
Narración:
-
Historia
As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
-
-
Loaded with practical strategies, real scenarios
- De Tiasdolls en 10-10-17
De: G. Richard Shell
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
-
General
-
Narración:
-
Historia
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
-
1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
-
Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
-
Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- De: G. Richard Shell
- Narrado por: Sean Pratt
- Duración: 11 h y 10 m
- Versión completa
-
General
-
Narración:
-
Historia
As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
-
-
Loaded with practical strategies, real scenarios
- De Tiasdolls en 10-10-17
De: G. Richard Shell
-
High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- De: Mark Hunter CSP
- Narrado por: Sean Pratt
- Duración: 6 h y 10 m
- Versión completa
-
General
-
Narración:
-
Historia
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
-
-
recycles a lot of common info
- De roland en 04-18-17
De: Mark Hunter CSP
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- De: Jill Konrath
- Narrado por: Jill Konrath
- Duración: 6 h y 15 m
- Versión completa
-
General
-
Narración:
-
Historia
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
-
-
OK sales book with some good take aways
- De Glenn en 05-22-11
De: Jill Konrath
-
Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- De: Tony J. Hughes
- Narrado por: Simon Mattacks
- Duración: 8 h y 6 m
- Versión completa
-
General
-
Narración:
-
Historia
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
-
-
Excellent Book
- De Amazon Customer en 04-04-18
De: Tony J. Hughes
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- De: Jeffrey W. Hayzlett, Jim Eber
- Narrado por: Jeffrey Hayzlett
- Duración: 5 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
-
-
great book
- De MR.Salter en 03-16-16
De: Jeffrey W. Hayzlett, y otros
-
Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- De: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, y otros
- Narrado por: Michael Parrish DuDell
- Duración: 6 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
-
-
Middle School material. Vague, no depth.
- De nate en 12-22-13
De: Michael Parrish DuDell, y otros
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
-
Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
Sales EQ
- How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
- De: Jeb Blount
- Narrado por: Jeb Blount
- Duración: 9 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
-
-
Effective Approach to EQ Sales Mastery
- De Joe en 07-20-17
De: Jeb Blount
-
Leadership BS
- Fixing Workplaces and Careers One Truth at a Time
- De: Jeffrey Pfeffer
- Narrado por: Mike Chamberlain
- Duración: 7 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
In Leadership BS Jeffrey Pfeffer shines a bright light on the leadership industry, showing why it's failing and how it might be remade. He sets the record straight on the oft-made prescriptions for leaders to be honest, authentic, and modest; tell the truth; build trust; and take care of others. By calling BS on so many of the stories and myths of leadership, he gives people a more scientific look at the evidence and better information to guide their careers.
-
-
Antidote to Bromides from Leadership Gurus
- De Sean Lannan en 09-23-15
De: Jeffrey Pfeffer
-
The Six Secrets of Raising Capital
- An Insider's Guide for Entrepreneurs
- De: Bill Fisher
- Narrado por: Allan Robertson
- Duración: 3 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
Based on Bill Fisher's three-day seminars that regularly sell out all over the world, this audiobook offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the '80s and a businessman who founded a number of successful companies beginning in the '90s, Fisher has seen firsthand the kind of rookie mistakes aspiring entrepreneurs make that end up stopping them before they have a chance to get started.
-
-
excellent
- De Sky en 04-16-18
De: Bill Fisher
-
How to Master the Art of Selling Financial Services
- De: Tom Hopkins
- Narrado por: Tom Hopkins
- Duración: 3 h y 48 m
- Versión completa
-
General
-
Narración:
-
Historia
Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.
-
-
better stuff for free on YouTube from
- De milos Vranic en 08-10-17
De: Tom Hopkins
Las personas que vieron esto también vieron...
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- De: Marcus Sheridan
- Narrado por: Marcus Sheridan
- Duración: 9 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
-
-
Get to the point
- De WILDBOT3D en 04-03-21
De: Marcus Sheridan
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- De: Jim Collins
- Narrado por: Jim Collins
- Duración: 10 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
-
Good info, over-the-top narration
- De Anaxamaxan en 08-31-10
De: Jim Collins
-
Thinking, Fast and Slow
- De: Daniel Kahneman
- Narrado por: Patrick Egan
- Duración: 20 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
-
-
Difficult Listen, but Probably a Great Read
- De Mike Kircher en 01-12-12
De: Daniel Kahneman
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- De: Marcus Sheridan
- Narrado por: Marcus Sheridan
- Duración: 9 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
-
-
Get to the point
- De WILDBOT3D en 04-03-21
De: Marcus Sheridan
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- De: Jim Collins
- Narrado por: Jim Collins
- Duración: 10 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
-
Good info, over-the-top narration
- De Anaxamaxan en 08-31-10
De: Jim Collins
-
Thinking, Fast and Slow
- De: Daniel Kahneman
- Narrado por: Patrick Egan
- Duración: 20 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
-
-
Difficult Listen, but Probably a Great Read
- De Mike Kircher en 01-12-12
De: Daniel Kahneman
Lo que los oyentes dicen sobre The Language of Trust
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total
-
Ejecución
-
Historia
- Anonymous User
- 12-08-21
American's story not worldwide
We need a book that is based on the experience of the whole world not only the Americans, the content of the book is rich but the author only gives examples based on the USA companies, it drives me crazy😪😵
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Craig G.
- 04-01-22
A must read for the new and old entrepreneurs...
I picked this book up as a referral from a friend. Glad I did, it reinforces the technique that I have always believed in...
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
- Shawn
- 11-08-10
Are you communicating or just talking?
Have you ever wondered why our language has so many words that say approximately the same thing? Well, Mr. Maslansky doesn't dive into the history of language but he does something more valuable! He talks about why many of us are failing to communicate today. We're failing not because we don't use good grammar or sentence structure. We're failing for two reasons: (1) we aren't overcoming today's barriers to communication BEFORE we try to communicate and (2) we aren't using the RIGHT words or communicating the RIGHT message in the RIGHT way.
I've been building a technology business these last few years talking a lot about what Mr. Maslansky laid out in his book. We have more communication channels than ever before but in many ways it has hindered our ability and sometimes even our desire to communicate. Marketers haven't helped!
The point is...if you think the words you use, how you present them, and what you say doesn't really matter then don't read his book. On the other hand, if you realize like me that communication is not just what you say but how you say it then get this book. It's worth the time!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 4 personas
-
Total
-
Ejecución
-
Historia
- JR
- 09-10-13
Dismal
What could have made this a 4 or 5-star listening experience for you?
Chapter 1 - Telephone interview with author.
Chapter 2 - Recap of Chapter 1
Skip to Chapter 3 to begin.
So far, a lot of the same thing about lack of trust. Yes, that is why I bought this book. I want to get past the lack of trust and start to build it.
I guess I have to wait for a coming chapter...
What reaction did this book spark in you? Anger, sadness, disappointment?
DIssappointment.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña