Sales Maven

By: Nikki Rausch
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  • Summary

  • Do sales conversations make you feel awkward or pushy? It’s time to ditch the outdated salesy strategies. Your guide, Nikki Rausch, will show you how to combine kindness with selling skills to meet your prospects where they are. And in the process, how to uplevel your influence and income. Learn how to earn business easily and effortlessly.
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Episodes
  • Proven Sales Success - When to Follow Expert Advice

    Proven Sales Success - When to Follow Expert Advice
    Sep 16 2024
    Most people want sales success. To achieve it, they often need to step out of their comfort zones and accept expert advice. New techniques and strategies can feel uncomfortable or unfamiliar. It's natural to want to stick to what feels safe and known, yet this can limit our growth and potential, especially when it comes to sales. This episode is inspired by a conversation Nikki had with a client about receiving advice on sales success that she hadn't tried before, and that pushed her outside her comfort zone. Everyone has to learn to sell in their own way, but until they have the experience to know what works and what doesn't, it's beneficial to be open to an expert or mentor who has already achieved success in sales. Nikki shares how she was fortunate to have a sales mentor who helped her when she first started her sales career and how she continued to learn from that mentor for 20 years. She still uses the advice she learned from him in the Sales Maven Society. She also shares another client story about someone who eventually increased their sales from nothing to over $40,000 a month and now has $60,000 days in her business because she was willing to take an expert’s advice. Nikki explains how embracing discomfort can build confidence and shares steps to move forward. She even reveals what she tells herself when it's time to step up and do that thing she doesn't want to do. It's okay to find a mentor, teacher, or coach who can push you to step out of your comfort zone and achieve sales success while building confidence and discovering what works and what doesn't. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [01:22] This episode was inspired by one of Nikki's clients who was overwhelmed with some of the feedback she was getting from her boss. [02:05] In sales, people will find their own way, but also need to be open to advice from people who've already achieved success. [03:10] Why does experience matter in sales? Experienced people have a unique perspective on what does and doesn't work. [04:48] You'll probably have to try things that might feel weird or uncomfortable to you, until you've perfected your technique. [05:24] We shouldn't dismiss people who've been in the arena and have already done what we want to do. [06:01] In Nikki's sales career, she found a sales mentor who was her mentor for 20 years. [07:03] He taught Nikki techniques she still uses today, including stating your price like you were stating the time of the day. He also taught her it was important to get rid of qualifiers and not to sell past the close. This resulted in her first $70,000 order. [08:39] There's huge value in using mentors and coaches. [09:06] There will be times when you have discomfort. You can either quit or embrace the feeling of being uncomfortable. [10:03] When Nikki's uncomfortable, she embraces the fact that change is happening and even says it out loud. [11:38] Nikki shares a client success story where trying led the client to getting to over $40,000 a month to $60,000 days. [14:17] Doing the thing that feels really uncomfortable creates confidence. Steps include: Keeping an open-minded approach to things. Reminding yourself of past successes. [16:13] Think of a time when you did something you didn't want to do and it led to success. [18:03] Be open to trying something new that your brain may want to dismiss. [19:07] What are you going to do to keep that open-minded flexible approach? For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven
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    21 mins
  • Create Curiosity Networking At An Event

    Create Curiosity Networking At An Event
    Sep 9 2024
    Would you like to find a subtle way to get your message across without selling or sounding pushy? If so, you might want to use the secret weapon of creating curiosity. In this on-air coaching call, Nikki and an amazing Sales Maven Society member Tracey Wheeler explore ways to create curiosity during networking events. Tracey, the owner of Sunny Virtual Business Support, provides virtual bookkeeping and business support for service-based entrepreneurs across the country from her base in Henderson, Nevada. In this call, Nikki and Tracey explore effective communication strategies to drive sales, particularly in networking situations. Tracey seeks advice on how to invite potential clients for discovery calls without coming across as pushy. Nikki shares the importance of creating curiosity and with specific techniques for engaging prospects. They discuss the "three, two, one" approach to networking and the concept of the "strive five" - an ideal list of people to connect with strategically. They cover tactics like tailoring your introduction to serve the listener, asking for referrals, and offering to be a resource. Nikki emphasizes the value of having clear goals and a structured approach to achieve excellent results in networking and sales. If you're ready to improve your networking skills and learn how to turn connections into clients, this episode is for you! Listen in to discover how small changes in your approach can lead to significant impact and business growth. Tracey Wheeler is the owner and Chief Happiness Officer at Sunny Virtual Business Support, specializing in virtual bookkeeping for service-based entrepreneurs. A Certified QuickBooks ProAdvisor, she holds a Bachelor's in Interdisciplinary Studies with a focus on communication and small business entrepreneurship, along with an MBA. With over 15 years of experience, including work at the IRS, Tracey's background spans the entertainment, hospitality, and government sectors. She is dedicated to delivering exceptional customer experiences by staying updated on industry trends and pursuing ongoing professional development. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance toJoin Our Sales Coaching Community | Sales Maven Society boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:55] - Amazing Sales Maven Society member, Tracey Wheeler and her cat are here today. [01:14] - Tracey shares a little bit about herself and her business, Sunny Virtual Business Support where she provides virtual bookkeeping and business support for service based entrepreneurs. [02:54] - When tax time rolls around, and the entrepreneur has a spreadsheet and a box of receipts their CPA will tell them they need a bookkeeper, that's when they call Tracey. [03:31] - Nikki thinks having a bookkeeper is a game changer. She received advice early on to get a bookkeeper, and she's never looked back. [04:32] - Having a bookkeeper relieves so much stress and is worth every single dollar. [06:35] - Tracey is a virtual bookkeeper located in Henderson, Nevada. She helps people from all across the country. She uses Slack and Zoom to communicate with her clients. [07:26] - Tracey exudes so much positive energy that Nikki feels happier every time she sees her on a call or has a question from her. [07:56] - In this coaching call, Tracey wants to know how to communicate in a way that will drive sales. She attends networking events and would like to invite people for a discovery call but doesn't want to seem pushy. [08:28] - Nikki's advice is first and foremost to create curiosity. Are you talking to someone who it's nice to be in the group with or are you talking to a prospective client? [08:42] - Nikki shares a couple ways to create curiosity. When it comes to the question of what you do, ask the person first so you can respond with what you do in a way that will help them. [09:11] - Talk about what you do in a way that serves people like this prospective client. [10:37] - You could also say something like, "I provide bookkeeping services. Who do you know that might benefit from what I provide?" [11:07] - You can also say something like, "Is there ever an opportunity I could be a resource or provide value to you?" [11:39] - Create curiosity in the way you answer questions. [12:51] - When networking, have some specific goals and objectives in mind before you go into the room. [13:08] - Nikki talks about the three, two, one of networking. This involves connecting with three new people, deepening a relationship with two people, and inviting one of them to have a conversation outside of the group. [14:01] - Nikki talks about the “strive five", an ideal list of people that you would like to get to know ...
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    22 mins
  • Creating An Upsell Offer vs. a Downsell Offer - On-Air Coaching with Melissa Spaulding

    Creating An Upsell Offer vs. a Downsell Offer - On-Air Coaching with Melissa Spaulding
    Sep 2 2024
    Therapists often spend their time focusing on finding ways to help their clients, yet they are also running a business, and sales are an important part of that business. Today's episode features an on-air coaching call with one of our amazing Sales Maven Society members, Melissa Spaulding, a licensed clinical mental health counselor and EMDRIA consultant. In this call, Nikki and Melissa dive into the pros and cons of an upsell offer versus a downsell offer. Melissa's higher-end clients have weekly sessions. She also has clients who attend less frequently but whom she feels could benefit from more support. Melissa's concern is what type of offer to create and which group she should focus it on. Nikki dives into the importance of creating both types of offers and shares which group to focus on first. They discuss the importance of getting feedback through surveys and other methods, which often lead to surprising results. Nikki shares real-life examples of client feedback that actually changed her messaging and marketing. They cover tactics like giving clients a menu and offering incentives. Melissa explores methods that she's thinking about trying, and Nikki gives her expert feedback and tips on how to proceed. If you're ready to improve sales by giving clients exactly what they want, this episode is for you! Listen in to learn how a simple change in messaging can be all that's needed to spark interest and create impact! Melissa is the owner of Guided Wellness Counseling, a practice sought after by ambitious women ready to heal from anxiety, depression, and trauma. Her practice specializes in curated one-on-one therapy as well as EMDR trauma therapy intensives. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [01:12] - Melissa shares a little bit about herself and her business. [02:02] - The mission at Guided Wellness is based on understanding that secrets make us sick and shame is passed from generation to generation. [03:23] - Melissa and her clinicians are licensed in the state of Utah, so they work with women in Utah. [04:13] - A woman should seek support as soon as she realizes that an issue is affecting her quality of life. [05:30] - Feeling seen and heard by your therapist are the biggest predictors of the outcome of your therapy. [07:13] - Melissa also offers courses for other counselors. She is a consultant for EMDR which helps release trauma stored in the nervous system. [08:12] - Melissa's practice is a patient pay or cash pay practice. She gets clients but many of them don't attend weekly sessions. [09:48] - She wants advice about what type of offer she should create for people who can't attend weekly and for those who do attend weekly. [10:41] - Nikki's advice is creating offers for both scenarios but focusing on the high ticket offer first. [11:16] - She could also do a survey or create an offer, see if there's interest, and then create the back end. Nikki also suggests asking the audience what type of high ticket program they think would be useful. [12:14] - Nikki shares the technique of giving a menu to assist audience members in giving feedback. [13:11] - Nikki also suggests testing some of the high-end clients to find additional ways to serve them. [14:46] - Showing clients the value that you create for them will encourage more people to sign up for the weekly sessions. [18:18] - Therapy is similar to going to the gym. If you only attend once a month you're not going to see progress. [19:38] - Giving clients an opportunity to be exposed to the benefits could result in a higher sell through rate. [21:02] - Melissa talks about doing a survey through her email list. She's also considering asking clients their opinions or to complete a worksheet when they're in session. [22:02] - Nikki also suggests offering an incentive to get client feedback. [23:03] - Nikki offered an incentive of $500 Amazon gift cards and received valuable and surprising feedback about her offers and her menu. She changed her messaging and her marketing based on this feedback. [24:54] - When doing a survey do everything possible to get the best results including offering a menu. [26:05] - Melissa's thinking about offering a self-esteem workbook to anyone who completes the survey and making all responses anonymous. [26:34] - People sometimes become more invested when you ask for feedback. [29:14] - Nikki talks about having integrity in messaging and not making people feel like you're just trying to sell to them. [31:23] - Melissa has learned in messaging potential clients to share what they will receive, not what she will teach. For more actionable sales tips, download the FREE ...
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    34 mins
Management Marketing Economics
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