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Сотрудники на всю жизнь. Уроки лояльности от Southwest Airlines
- Лорейн Грабс-Уэст. Ключевые идеи книги
- Narrated by: Ольга Ганкова
- Length: 30 mins
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Сотрудники на всю жизнь. Уроки лояльности от Southwest Airlines
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Publisher's summary
Лорейн Грабс-Уэст чрезвычайно повезло в жизни: она попала на работу в лучшую авиакомпанию США - Southwest Airlines. Компания эта, в отличие от других (где бывают и банкротства, и массовые увольнения), стабильно процветает на протяжении уже нескольких десятилетий, без потерь преодолевая самые тяжёлые времена. Происходит это благодаря феноменальному уровню лояльности сотрудников и клиентов. Лояльность тщательно культивируется и развивается. В её создание и поддержание вкладываются большие усилия, но они окупаются многократно - и не только финансово.
На протяжении полутора десятков лет автор входила в состав высшего руководства Southwest Airlines. По итогам этой деятельности Лорейн Грабс-Уэст и написала про важнейшие уроки, которым научила её работа в компании.
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