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Switch

By: Dan Heath, Chip Heath
Narrated by: Charles Kahlenberg
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Publisher's summary

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick.

Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

  • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
  • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
  • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change

Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

©2010 Chip Heath (P)2010 Random House
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What listeners say about Switch

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    4 out of 5 stars

Just don’t like the narrator.

He too monotone. Very inexpressive. I know this is a business case book. But frankly he just makes it too boring. I would not recommend this as an audio book. Read it on your nook or other ePub device.

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great book for business change

I had to listen to this book for my master class it thought a lot of strategies of how to change a business cultures and personal habits .

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Must read for anyone interested in change

Don't judge the book by its cover, this book has delivers what it promises and much more. The narration is incredible. Unlike many books outthere like the -onomics books, this book makes a lot of sense and draws data from descent studies.

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performance was fine by the reader

enjoyed the book, enjoyed the reader I would recommend this book. not sure why everyone was given the reader such grief.

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    5 out of 5 stars
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Incredible Book on How to Change

This is an Awesome Book on Understanding how to create change that Sticks! definitely a must read

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Excellent read

Read this for work but found so many ways to apply this in everyday life. Amazing read. Now one of my top 5!

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    4 out of 5 stars

A totally different way to see change 'why, how'!

Enlightening! Absolutely the best description of influencing growth and change by understanding the driving forces, causation, and affects of any situation.

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Very engaging

Lovely stories and examples used to illustrate simple model that is easy to remember and highly actionable. Very engaging, strong recommendation

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Good informative read

I enjoy this book and it helps. You understand some of the fundamental attributes as a human to change actions in your life, and in the wife’s of your colleagues and peers.

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    3 out of 5 stars

An inspiring take on change

Love the examples and methods the book uses to describe the levels of change. Great read/listen!!

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