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The Automatic Customer
- Creating a Subscription Business in Any Industry
- Narrado por: Don Hagen
- Duración: 5 h y 15 m
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Resumen del Editor
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).
According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.
Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
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Historia
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Do you really not know that you give to get?
- De Sandy en 09-23-10
De: Bob Burg, y otros
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- De: Mark Joyner
- Narrado por: Mark Joyner
- Duración: 3 h y 42 m
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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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One great ideea
- De Marian Hanganu en 11-16-06
De: Mark Joyner
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Nothing to Lose, Everything to Gain
- How I Went from Gang Member to Multimillionaire Entrepreneur
- De: Ryan Blair, Don Yaeger
- Narrado por: Johnny Heller
- Duración: 6 h y 59 m
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Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.
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I wouldn't read it again
- De Blahhhhhh en 01-07-13
De: Ryan Blair, y otros
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Finish Big
- How Great Entrepreneurs Exit Their Companies on Top
- De: Bo Burlingham
- Narrado por: Sean Pratt
- Duración: 10 h y 17 m
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When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wrote Small Giants, it became an instant classic for its original take on a common business problem - how to handle the pressure to grow. Now Burlingham is back to tackle an even more common problem - how to exit your company well. Sooner or later, all entrepreneurs leave their businesses and all businesses get sold, given away, or liquidated.
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Begin with the end in mind
- De D. Hartzell en 02-05-15
De: Bo Burlingham
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Retention Point
- The Single Biggest Secret to Membership and Subscription Growth
- De: Robert Skrob
- Narrado por: Mike Hansen
- Duración: 2 h y 26 m
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My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow.
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Just the facts!
- De LaDonna en 01-29-24
De: Robert Skrob
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Subscription Marketing
- Strategies for Nurturing Customers in a World of Churn
- De: Anne Janzer
- Narrado por: Anne Janzer
- Duración: 4 h y 37 m
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Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success.
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Thought-provoking ideas for any marketer
- De Pamela en 11-04-18
De: Anne Janzer
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- De: Norm Brodsky, Bo Burlingham
- Narrado por: Sean Pratt
- Duración: 10 h y 8 m
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People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
- De morton en 12-16-11
De: Norm Brodsky, y otros
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The Best of No BS
- The Ultimate No Holds Barred Anthology
- De: Dan S. Kennedy
- Narrado por: Tyler Darby
- Duración: 18 h y 32 m
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Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.
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The politics distracts from the nuts and bolts
- De helsinki institute pics en 07-19-23
De: Dan S. Kennedy
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- De: Gabriel Weinberg, Justin Mares
- Narrado por: Gabriel Weinberg
- Duración: 7 h y 24 m
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Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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Review from a marketing pro
- De SV en 06-18-16
De: Gabriel Weinberg, y otros
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Be Obsessed or Be Average
- De: Grant Cardone
- Narrado por: Grant Cardone
- Duración: 11 h y 4 m
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We're in the middle of an epidemic of average. So-called "normal" people get up every day, go to work, do what's asked of them, leave promptly at five, and return home to sit on the couch and watch TV. Society tells us that this is what it means to lead a balanced life. Don't stress too much or work too hard. Your career isn't everything. But Grant Cardone thinks this preoccupation with balance has really just given an excuse to be mediocre.
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Lots of intense emotion without much helpful advice.
- De Danni en 12-05-16
De: Grant Cardone
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Ready, Fire, Aim
- Zero to $100 Million in No Time Flat
- De: Michael Masterson
- Narrado por: Sean Pratt
- Duración: 12 h y 10 m
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If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.
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Something for everyone, and something not
- De David en 06-01-08
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
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Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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An introduction. NOT a how to.
- De sabri sivan en 01-30-15
De: Ryan Holiday
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- De: Bo Burlingham
- Narrado por: Bo Burlingham, Sean Pratt
- Duración: 10 h y 47 m
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- De Amazon Customer en 08-01-17
De: Bo Burlingham
Lo que los oyentes dicen sobre The Automatic Customer
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Ben Kim
- 04-09-15
Needed to hear this
As an entrepreneur who has a subscription element to the business, having it presented in such a manner made so much sense and has allowed us to change our trajectory going forward. Just picked up Built to Sell to listen to next.
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- Terry J. Dunlap, Jr.
- 04-13-15
Great business models to consider.
The chapter on the 9 subscription business models got the wheels turning. I believe it will help anyone see new options in their existing business.
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- CHUCK
- 06-29-19
Great listen
If you have any business experience, you will find many of your conclusions confirmed. Enjoy
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- Pretty Girl Products
- 10-10-23
Very informative!
I will be able to incorporate many of the strategies in my small business.
Thank you,
K. Baker
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- Alexandra Wells
- 05-15-15
An inspiring and informative read
Very useful if you're thinking of -- or already have a subscription business. I had to stop listening on multiple occasions to take notes!
Recommended.
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- DVM
- 09-29-16
Spectacular!
I was expecting the book to be interesting but this way exceeded my expectations. I was expecting mostly just hype "you need to run your business in a subscription model". But most of the last half of the book is all the nitty-gritty numbers and vocabulary you need to know to help you build a subscription model that will actually succeed. Once you get to that part make sure you have a pen and paper ready. You're going to need it. I find myself recommending this book to everyone now.
The voice talent was also very easy to listen to. sometimes the book can be great but the voice is just horrible. Not so with this one.
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esto le resultó útil a 4 personas
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- Willie J Prevolt
- 09-04-17
Awesome Book
Not a bad read at all plus it has some great examples of people and companies who are getting it right.
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- frantz
- 12-23-15
highly recommended
this book really opened up my eyes about the subscription business. it can do the same for you
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- David
- 03-03-24
Great listen, nice case studies
I appreciate the real and current case studies. Quick and easy listen. It was also enjoyable- some books can be a drag, but this one was great!
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- Andrew Morris
- 07-10-16
all business people should read this
this is a book I am going to keep as a reference and read again. it includes a lot of valuable insight on how to make your normal business into a subscription and then make that subscription more profitable.
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