The Alter Ego Effect

Defeat the Enemy, Unlock Your Heroic Self, and Start Kicking Ass

By: Todd Herman

Narrated by: Todd Herman

Length: 7 hrs and 2 mins

Publisher's summary

A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.

There’s only one person in the way of you unleashing your potential: you. There’s also one person who can move you out of the way so you can perform at your peak.

That person is already inside you. You just need to unlock them. This other part of you is your alter ego. After 21 years of working with elite athletes, performers, and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson.

When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because of chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Voorhees. In that moment, he resolved to stop being Bo Jackson and start being Jason the moment he stepped on the field.

In this transformative guide, Herman teaches you how to create and control an alter ego like Bo - and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: He knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using Superman’s classic trick - putting on a pair of glasses - he learned to trigger the specific traits he needed to achieve his goals.

The Alter Ego Effect is not about creating a false mask - it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back and empowering you to ultimately become your best self.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Todd Herman (P)2019 HarperCollins Publishers

loved it

Great tools to use in the daily grind of life. Be that alter ego and own it. The more you practice this daily the more you become your alter ego, you actually become the real you.

Easy read with framework ready to employ

Very ready to create my alter ego for areas of my
new work life I’ve resisted! This will be life changing.

You do it already just makes it better

Great book I’ll put it to use. I’ve been doing things like this for a while now not knowing it was a thing. It’s really made me think of how to make that turn out a lot better.

grandes enseñanzas

un libro muy práctico para poner en acción de inmediato en mi vida. buenas herramientas para crear mi mundo extraordinario.

The Alter Ego Effecting my best life

Great listen! This is exactly what I need to start from today and move forward! I am still developing my alter ego to go and slay the challenges I have in day to day living.

Absolutely amazing

So many takeaways and it helped to unlock something inside that I’ve struggled with since childhood. Looking for a better totem and need just a little more time to figure out the right name for my alter ego. Time to practice!!!

Listened to in 1 Day

I loved this book. Concept is compelling and the author is so passionate and the success stories are encouraging.

The core content is great but theme maybe too much

I think there's a lot of value to take away from this book and concepts that are based on truths on how the mind works. Todd does a great job of illuminating these concepts in a reasonable length of time, with examples not being too overwhelming or overdone like a lot of self-help books.

Where it gets a little fiddly is Todd's general theming of the concepts, really double downing on the whole superhero and super villain theme, which gets a little weird and maybe juvenile. For me it might have even muddied the waters in terms of clarity of the core concepts, however, it's hard to say whether the theming actually helped maintain my interest to digest what is potentially dry concepts that is frequent in self-help books.

Ultimately though, there is value to be had here, but might need to sit, think, redigest and map out everything to really get to the core of it all, without all the (debatably) unnecessary hero speak.

Thought Provoking

Mike Michalowicz recommended this book via email in which he implied that he had used the technique. The title immediately intrigued me.
All throughout the reading of this book I would get distracted thinking about doing what the book was asking. I had multiple alter-ego-type events in my teen years where I was able to imagine my way into a state of being that was more desirable than where I started. I even sort of lived a double life back then as a normal kid at school, but a popular kid at the mega church I belonged to. I already understood the power, but it's not something I had thought about in a good long time.
I started to go into my present situation in this space, but it didn't seem like a review of the book so I erased it. It seems like my willingness to talk intimately about my life probably suggests something positive about the book.
In the end, I bought a version to read because I want to go through it again at a pace where I can stop to think and do the things the book asks. Listening to it while driving only gave me the opportunity to think about what was being said.

NEXT BIG THING! Definitely underrated!

Mark my words...this book will be a Top Bestseller by the end of 2019. Unlike other business/self-help books, the author (Todd Herman) delivers the content with an unorthodox, yet compelling approach that will have readers' wanting to consume more and more..

If you're an athlete, business owner, entrepreneur, dream-chaser, or any else along those lines, then check out this book! It's a must-read!