The Elements of Choice
Why the Way We Decide Matters
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The Elements of Choice
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Narrated by:
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Fred Sanders
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By:
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Eric J. Johnson
About this listen
A leader in decision-making research reveals how choices are designed - and why it’s so important to understand their inner workings.
Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design.
Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, and we’re often unaware of just how much they influence our reasoning every day.
Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes.
We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.
©2021 Eric J. Johnson (P)2021 Penguin AudioListeners also enjoyed...
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- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,667
-
Performance4.5 out of 5 stars 999
-
Story4.5 out of 5 stars 989
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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3 out of 5 stars
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Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
-
Average is Over
- Powering America Beyond the Age of the Great Stagnation
- By: Tyler Cowen
- Narrated by: Andrew Garman
- Length: 8 hrs and 42 mins
- Unabridged
-
Overall4 out of 5 stars 382
-
Performance4 out of 5 stars 311
-
Story4 out of 5 stars 308
The widening gap between rich and poor means dealing with one big, uncomfortable truth: If you're not at the top, you're at the bottom. The global labor market is changing radically thanks to growth at the high end and the low. About three quarters of the jobs created in the United States since the great recession pay only a bit more than minimum wage. Still, the United States has more millionaires and billionaires than any country ever, and we continue to mint them.
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1 out of 5 stars
-
Disappointing analysis of future
- By JKBart on 12-10-13
By: Tyler Cowen
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The Why Axis
- Hidden Motives and the Undiscovered Economics of Everyday Life
- By: Uri Gneezy, John A. List
- Narrated by: Eric Martin
- Length: 9 hrs and 8 mins
- Unabridged
-
Overall4 out of 5 stars 92
-
Performance4 out of 5 stars 79
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Story4 out of 5 stars 79
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services. Their field experiments show how economic incentives can change outcomes.
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3 out of 5 stars
-
Some Interesting Insights But Poor Science
- By Harold Toomey on 06-09-23
By: Uri Gneezy, and others
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,199
-
Performance4.5 out of 5 stars 1,006
-
Story4.5 out of 5 stars 1,001
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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5 out of 5 stars
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
-
I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 24
-
Performance4.5 out of 5 stars 22
-
Story4.5 out of 5 stars 22
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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5 out of 5 stars
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Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
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Power and Prediction
- The Disruptive Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: Tom Beyer
- Length: 10 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 101
-
Performance4.5 out of 5 stars 88
-
Story4 out of 5 stars 88
In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.
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5 out of 5 stars
-
Inspire system thinking with informative examples
- By Lucy A. Pithecus on 11-16-22
By: Ajay Agrawal, and others
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 110
-
Performance4 out of 5 stars 88
-
Story4 out of 5 stars 89
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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2 out of 5 stars
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 306
-
Performance4.5 out of 5 stars 243
-
Story4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- By: Roo Rogers, Rachel Botsman
- Narrated by: Kevin Foley
- Length: 8 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 71
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Story4.5 out of 5 stars 69
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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4 out of 5 stars
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An Important Topic
- By Roy on 11-06-10
By: Roo Rogers, and others
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Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- By: Sara Wachter-Boettcher
- Narrated by: Andrea Emmes
- Length: 5 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 150
-
Performance4.5 out of 5 stars 137
-
Story4.5 out of 5 stars 138
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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4 out of 5 stars
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Pretty good but not complete
- By Casey on 10-29-17
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The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
- Unabridged
-
Overall4 out of 5 stars 116
-
Performance4 out of 5 stars 100
-
Story4 out of 5 stars 100
The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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4 out of 5 stars
-
Heath
- By Oliver Nielsen on 07-22-13
By: Bob Sullivan, and others
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The Formula
- How Algorithms Solve all our Problems…and Create More
- By: Luke Dormehl
- Narrated by: Daniel Weyman
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall4 out of 5 stars 447
-
Performance4 out of 5 stars 389
-
Story4 out of 5 stars 388
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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2 out of 5 stars
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Not about algorithms. Not an original book.
- By Landon Rordam on 12-02-14
By: Luke Dormehl
-
Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 403
-
Performance4.5 out of 5 stars 343
-
Story4 out of 5 stars 342
Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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1 out of 5 stars
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Repetition of one business all the time !
- By Razi T. on 06-03-20
By: Richard Schmalensee, and others
-
The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall4 out of 5 stars 309
-
Performance4 out of 5 stars 255
-
Story4 out of 5 stars 251
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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5 out of 5 stars
-
Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
-
Upside
- Profiting from the Profound Demographic Shifts Ahead
- By: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 133
-
Performance4.5 out of 5 stars 112
-
Story4.5 out of 5 stars 111
Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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2 out of 5 stars
-
Needs rework to become an audio-book
- By Kristofer Jarl on 11-18-20
By: Kenneth W. Gronbach, and others
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Even if you love your job, you probably have days when almost nothing goes right. Collecting the most inspirational passages from his landmark mega-best sellers How to Win Friends and Influence People and How to Stop Worrying and Start Living, Dale Carnegie's How to Enjoy Your Life and Your Job will help you create a new approach to life and get the most out of yourself - all the time.
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We spend a shocking 43 percent of our day doing things without thinking about them. That means that almost half of our actions aren’t conscious choices, but the result of our non-conscious mind nudging our body to act along learned behaviors. How we respond to the people around us; the way we conduct ourselves in a meeting; what we buy; when and how we exercise, eat, and drink - a truly remarkable number of things we do every day, regardless of their complexity, operate outside of our awareness.
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4 out of 5 stars
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Excellent summary of current habit science
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Go to youtube
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Matt Perman has spent his career helping people learn how to do work in a gospel-centered and effective way, combining theological substance with practical self-management. In How to Get Unstuck, he will walk you step-by-step through the core principles that free you to be more effective in everything you do. Drawing on the wisdom of the Bible and on the best of today's research, How to Get Unstuck shows believers and non-believers alike how to live productive, integrated lives and develops a poignant portrayal of true effectiveness.
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Don’t remember God being mentioned in sample
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Money
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The cohost of the popular NPR podcast Planet Money provides a well-researched, entertaining, somewhat irreverent look at how money is a made-up thing that has evolved over time to suit humanity's changing needs.
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3 out of 5 stars
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well researched and written but,
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This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.
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Pass on this one and read The Black Swan
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You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?
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Finally gave up - no real point
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You make hundreds of decisions every day, from what to eat for breakfast to how you should invest, and not one of them could be made without the essential component of emotion. It has long been held that thinking and feeling are separate and opposing forces in our behavior. But as Leonard Mlodinow, the best-selling author of Subliminal, tells us, extraordinary advances in psychology and neuroscience have proven that emotions are as critical to our well-being as is rational thinking.
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2 out of 5 stars
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Widely misleading
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A Thousand Brains
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For all of neuroscience's advances, we've made little progress on its biggest question: How do simple cells in the brain create intelligence? Jeff Hawkins and his team discovered that the brain uses map-like structures to build a model of the world - not just one model, but hundreds of thousands of models of everything we know. This discovery allows Hawkins to answer important questions about how we perceive the world, why we have a sense of self, and the origin of high-level thought.
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3 out of 5 stars
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Starts out good, ends up a train wreck
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Story5 out of 5 stars 76
Almost everyone feels stuck in some way. Whether you’re muddling through a midlife crisis, wrestling with writer’s block, trapped in a thankless job, or trying to remedy a fraying friendship, the resulting emotion is usually a mix of anxiety, uncertainty, fear, anger, and numbness. But it doesn’t have to be this way. Anatomy of a Breakthrough is the “deeply researched and compelling” (Cal Newport, New York Times bestselling author of Digital Minimalism) roadmap we all need to escape our inertia and flourish in the face of friction.
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5 out of 5 stars
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really helpful
- By Kindle Customer on 08-27-23
By: Adam Alter
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The Power to Change
- Mastering the Habits That Matter Most
- By: Craig Groeschel
- Narrated by: Craig Groeschel
- Length: 5 hrs and 42 mins
- Unabridged
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Overall5 out of 5 stars 519
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Performance5 out of 5 stars 466
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Story5 out of 5 stars 465
Few things in life are more frustrating than knowing you need to change, wanting to change, and trying to change, but not changing. Craig Groeschel knows what it's like to be caught in that demoralizing cycle. That was his own story—until he discovered practical principles for experiencing lasting change. Since then, Craig has helped countless others find true change in their relationships, habits, and thoughts. A powerful blend of biblical wisdom and fascinating psychology, The Power to Change will equip you to start living the life God wants for you.
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1 out of 5 stars
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Nothing original here
- By Tom on 03-29-23
By: Craig Groeschel
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Nudge: The Final Edition
- Improving Decisions About Money, Health, and the Environment
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 11 hrs and 33 mins
- Unabridged
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Overall4.5 out of 5 stars 946
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Performance4.5 out of 5 stars 788
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Story4.5 out of 5 stars 778
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
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2 out of 5 stars
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Doesn’t include a Pdf of the images the book calls out
- By John O'Connell on 08-03-21
By: Richard H. Thaler, and others
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Stumbling on Happiness
- By: Daniel Gilbert
- Narrated by: Daniel Gilbert
- Length: 7 hrs and 26 mins
- Unabridged
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Overall4 out of 5 stars 4,465
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Performance4.5 out of 5 stars 2,774
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Story4 out of 5 stars 2,740
A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it. Most of us spend our lives steering ourselves toward the best of all possible futures, only to find that tomorrow rarely turns out as we had expected. Why? As Harvard psychologist Daniel Gilbert explains, when people try to imagine what the future will hold, they make some basic and consistent mistakes.
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5 out of 5 stars
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Great Book!
- By TL on 06-09-06
By: Daniel Gilbert
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Tribes
- We Need You to Lead Us
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
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Overall4.5 out of 5 stars 6,431
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Performance4.5 out of 5 stars 5,035
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Story4.5 out of 5 stars 4,990
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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2 out of 5 stars
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Get to the point!!!
- By Katie on 02-26-09
By: Seth Godin
What listeners say about The Elements of Choice
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 01-24-23
Awesome Title and book
Loved the information, awesome book. Very informative, enjoyed the examples. Great audio book, I would recommend it to those interested.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- 11104
- 07-12-24
Learn what influences your choices
I'd never heard of the term choice architecture, but now I realize its importance. It is fascinating to see how we are influenced, without realizing it, by the many ways choices can be presented. The narrator has excellent diction but his style is a bit dull.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Shah
- 11-15-24
Designing Choices
This insightful book explores the psychology of choice and how the structure of information impacts memory and decision-making. A standout lesson is that in written text, short pieces are best remembered for their beginnings, while longer ones shift focus to the end. The most interesting takeaway was learning that oral speech is remembered for its ending, not its start—an idea I hadn’t considered much before. Filled with practical tips, this book is a valuable read for anyone looking to craft more effective messages and design better choices.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Susan C. Hasty
- 04-01-22
Outstanding introduction to Choice Architecture
A book worthy of both self study and group discussion. I found the content applicable to every level of challenge our society faces today and enjoyable to listen to (easy to follow).
A call-to-action for citizens seeking to build community, change the status quo and root out dysfunctional policies that carry extraordinary costs and burdens on governance.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- JSBA
- 02-12-22
It helped me be more benevolent…
I have a better understanding of how to present options to my clients to help them make choices that help them achieve their goals.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- A
- 09-10-22
Eye-opening, Sobering, Inspirational
Eric's data-driven research and presentation of the analysis behind decision making design and choice provides an eye-opening and sobering view however his challenge to handle these responsibilities ethically is hopeful and inspirational.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- wbm
- 09-25-22
Amazing
one of the best books ever in applied psychology. a must read for any policy maker.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Emanuel Garza
- 02-12-22
An absolute must read for critical thinking
I thoroughly enjoyed this audible read. I found it very interesting and insightful. I will recommend this book to anyone who wants to get a better understanding of the world around them. I have listened to this several times so that I can see the choice architecture around me and not let it influence me. Great book!
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1 person found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Francisco Fernandez
- 06-08-24
Interesting examples
I feel like the author repeated himself a bit too much on some points, but the examples of choice architecture at work were very interesting.
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Tom
- 11-30-21
text book
I bought this because Angela Duckworth recommended. it's as exciting as a text book narrated by a professor can be.
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1 person found this helpful