-
The Hype Machine
- How Social Media Disrupts Our Elections, Our Economy, and Our Health - and How We Must Adapt
- Narrado por: Mike Chamberlain
- Duración: 14 h y 38 m
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Resumen del Editor
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond.
MIT Professor Sinan Aral isn’t only one of the world’s leading experts on social media - he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health. Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse.
Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers - to everyone who hopes to change the way we think and act - which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.
In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
This audiobook includes a bonus PDF of figures and graphs.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Reseñas de la Crítica
“This is the most important book of the year! Our friendships, economy, and society now depend on billions of social media connections, and no one on the planet understands them better than Sinan Aral.... A lively, engaging masterpiece.” (Erik Brynjolfsson, best-selling coauthor of The Second Machine Age)
“The Hype Machine is a riveting story of social media’s impact on how we live. Part spy novel and part science thriller, this book is an essential guide to ensuring our digital future.” (Jonah Berger, best-selling author of Contagious)
“An immensely interesting, informative, and provocative look at the biggest technological questions of our time, and the future of our democracy.” (Eli Pariser, best-selling author of The Filter Bubble)
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
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Superminds
- The Surprising Power of People and Computers Thinking Together
- De: Thomas W. Malone
- Narrado por: Mel Foster
- Duración: 11 h y 11 m
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Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
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"Why did a Kenyan immigrant win the 2008 election"
- De RealTruth en 07-11-18
De: Thomas W. Malone
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The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- De: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrado por: Sean Patrick Hopkins
- Duración: 8 h y 7 m
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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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Outside the voice it’s great!
- De Scott Janney en 01-01-21
De: Michael A. Cusumano, y otros
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The Fourth Industrial Revolution
- De: Klaus Schwab
- Narrado por: Nicholas Guy Smith
- Duración: 5 h y 32 m
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World-renowned economist Klaus Schwab, founder and executive chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work.
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Friendly reminding : On August 15th, 1971, the dec
- De steve white en 03-24-21
De: Klaus Schwab
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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Algorithms of Oppression
- How Search Engines Reinforce Racism
- De: Safiya Umoja Noble
- Narrado por: Shayna Small
- Duración: 6 h y 21 m
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Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.
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Read this book. Tell everyone you know about it.
- De Joshua Daniel-Wariya en 06-06-19
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Artificial Intelligence: 101 Things You Must Know Today About Our Future
- De: Lasse Rouhiainen
- Narrado por: Rodger Paxton
- Duración: 8 h y 17 m
- Versión completa
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Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
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Completely useless
- De Joe V en 03-29-19
De: Lasse Rouhiainen
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Program or Be Programmed
- Ten Commands for a Digital Age
- De: Douglas Rushkoff
- Narrado por: Douglas Rushkoff
- Duración: 3 h y 28 m
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In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
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Good book, but with some crazy ranting
- De Bjarne en 02-05-15
De: Douglas Rushkoff
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
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Too Big To Know
- Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room
- De: David Weinberger
- Narrado por: Peter Johnson
- Duración: 8 h y 2 m
- Versión completa
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We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything.Yet this is the greatest time in history to be a knowledge seeker - if you know how.
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Good to know ...
- De John B. Fisher en 01-24-12
De: David Weinberger
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
- Versión completa
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
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AI Superpowers
- China, Silicon Valley, and the New World Order
- De: Kai-Fu Lee
- Narrado por: Mikael Naramore
- Duración: 9 h y 28 m
- Versión completa
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In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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Compelled to listen at 2x speed
- De LEE en 09-26-18
De: Kai-Fu Lee
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Outnumbered
- Exploring the Algorithms That Control Our Lives
- De: David Sumpter
- Narrado por: David West
- Duración: 8 h y 1 m
- Versión completa
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Our increasing reliance on technology and the Internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy, what interests us, they can begin to predict our daily habits, and increasingly we are relinquishing our decision making to algorithms - are we giving up this up too easily?
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A good reality check for "Cambridge Hyperbolitica"
- De Haggai Elkayam en 08-06-18
De: David Sumpter
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Lo que los oyentes dicen sobre The Hype Machine
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- The Health MD
- 12-03-20
Listen to this book
The threat is more than real it’s happening and if it’s not used properly the hype machine will be our downfall. This book is a great introduction to what the powers and dangers of the digital world are and how if left under the control of self interest groups that control big tech our society will no longer exist as a free state.
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esto le resultó útil a 4 personas
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- Mark Shevy
- 06-23-23
Important information
I appreciate how this was well researched and organized to give well articulated explanations and suggestions for the personal and societal changes we are experiencing. It is vital that we take action, and this book equips us toward doing that.
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- Brad
- 09-30-20
A seminal work
Anyone looking to better understand the works of social media on our society and what we need to do to fix it must read this book.grounded in sconce but also real business experience it is provides excellent guidance and realistic suggestions for policy-makers.
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esto le resultó útil a 4 personas
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- Anonimo
- 12-30-20
Current and inspires the reader.
This book really depicts such a complex reality in simple way, it also inspires the reader to the urgency of social media matters, technology is neither good or bad, it is what we made of it.
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esto le resultó útil a 2 personas
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- Anonymous User
- 01-13-21
This is not what science is about :(
Sian Aral is an investor and a businessman, one has to respect him for that. However he is not a scientist. His mind is already set.
The book is very persuasive one sided narration....a propaganda to justify the incoming control and censure in social media.
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esto le resultó útil a 3 personas
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- Lilia
- 08-24-23
It was ok
The analysis is good and the book is well written but it is almost too politically oriented to be of actual interest to me as a reader.
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