Real talk: Influencer marketing is here to stay, there’s no doubt about it.

But how do you get started? What do you need to know beforehand? And how do you leverage its power to scale your business (without needing millions in capital?)

That's just one of the many (MANY!) reasons I invited Dan Fleyshman, the youngest founder of a publicly traded company and a mastermind in the entrepreneurial world, as a guest on the show.

In our conversation, Dan methodically walks us through his diverse portfolio, showing us how he’s been an angel investor for over 43 companies, including investing in brands and apps through influencers. Dan also shares his success story of launching a store chain (IN THE MIDDLE of the pandemic, nonetheless.)

In this episode, you’ll learn the nuances of influencer marketing and the strategies that have propelled his ventures to the forefront of their industries.

Click play to hear all of this and…

(00:00:55) Dan’s extensive investment portfolio and what it took to get there.

(00:02:52) How Dan allocates his time and energy while managing different business ventures.

(00:03:19) The challenges Dan faced when growing a new business during the pandemic.

(00:11:00) Dan’s influencer marketing strategy and how to make your collaboration with influencers a success.

(00:15:49) How small businesses can get started with local influencers.

(00:18:16) The different types of influencers and how to calculate and negotiate the rates for each type.

(00:21:09) How Dan hired a CEO to handle all operations and its impact on business growth.

(00:26:24) A behind-the-scenes look into running a public company.

(00:31:35) The potential impact of AI influencers in the future of marketing.

(00:36:39) Dan’s honest thoughts about the increasing capabilities of AI and what it means for different platforms.

(00:38:28) Why we tend to resist change when it comes to new technologies and how to embrace it instead.

(00:43:27) The importance of in-person interactions and events in building relationships.

(00:48:20) The ripple effects of charitable actions and the importance of inspiring others to replicate similar initiatives.

Listen to Related Episodes:

• 378: Marketing Campaigns and Influencer Partnerships: What Small Business Owners Need to Know
• 427: My Personal Insights and Marketing Strategies

For full show notes, visit jasminestar.com/podcast/episode456

I’ve always said that if I’m the dumbest, poorest, and least experienced person in the room then it’s the right room for me.

Well…honey, in Gary Vaynerchuk’s Growth Accelerator Program (Vyve), I was in the perfect room.

From watching Gary’s team and Chief of Staff facilitate the entire event to the hearing Gary’s state of the union talking about marketing, the experience was nothing short of transformative.

And please believe: I’m sharing it all with YOU.

In this episode, you’ll get a front row seat to my experiences, insights, and key takeaways from the Growth Accelerator Program.

Click play to hear all of this and…

(00:00:00) The transformative invitation I’ve received.

(00:05:28) The question JD asked me that prepared me for this huge event.

00:07:05) My insane (and slightly terrifying) experience at Rockefeller Plaza.

(00:09:44) My #1 goal at lunch with the other members of the growth accelerator.

(00:12:08) The questions I asked Gary Vee’s team to help me attract high-level talent, vision cast, and shape future offers.

(00:15:07) The emotional connections I felt when visiting Nasdaq (and the conversation I had with my dad about it).

(00:22:04) The moment I’ll NEVER forget with Gary Vee.

(00:24:50) The questions I asked Gary's Chief of Staff.

(00:28:05) 90% of what we focused on day two of the growth accelerator.

(00:31:58) The importance of building a strong team and casting a vision as a founder and CEO.

(00:34:39) What’s next in the growth accelerator (meetups, dinners, and in-person events) with Gary.

(00:37:27) The team dynamics at VaynerMedia and the importance of growth potential and replicating success.

For full shownotes visit, https://jasminestar.com/podcast/episode455

Are you ready to join a mastermind so you can finally get clarity on what you want AND see results? Join the waitlist >>HERE<< and be the first to know when I start accepting applications for the next cohort of my mastermind. Jasminestar.com/mastermindwaitlist

"You have a choice. You can either get bitter or you can get better. It's up to you."

These are the words that became a catalyst for her personal and professional transformation.

When Cassandra Worthy, Keynote Speaker and CEO of Change Enthusiasm, was an employee in the aftermath of a $5B acquisition, she almost quit her company. She was frustrated, everything…well, changed.

But when she reached out to a mentor, her words changed everything. Cassandra decided to turn her feelings into an opportunity for something BETTER.

Enter: Change Enthusiasm. A company that helps organizations master the chemistry of change. Hot dang, y’all…

In this episode, you’ll learn the three-step process for navigating change with enthusiasm, Cassandra's approach to marketing and long-term vision, and how to embrace organizational change.

Click play to hear all of this and…

(00:02:24) How we’re approaching marketing in the future and Cassandra’s methodologies about change.

(00:03:55) A behind-the-scenes look at Cassandra’s product suite and business model.

(00:06:38) The BEST advice that inspired Cassandra’s book.

(00:12:22) The challenges Cassandra faced when dealing with one of the biggest changes she’s been through.

(00:15:09) How Cassandra created a positive and inclusive team culture.

(00:17:01) The mindset shift that changed the game for Cassandra.

(00:18:31) Why you must have trust when facing challenges (and advice on decision-making when navigating change).

(00:20:09) The importance of acknowledging emotions and exploring options through a “perspectives wheel”.

(00:22:12) The significance of embracing change and finding purpose.

(00:30:57) How Cassandra got her start in speaking on stages while still working in corporate.

(00:37:23) Cassandra's approach to building a global network.

(00:39:14) How Cassandra went about building a certification program, hiring staff, and managing anxiety as her business expanded.

(00:43:51) Cassandra's vision of stepping away from the business to focus on her passion for speaking (and how she plans to do it).

(00:44:34) An inside look at Cassandra's go-to-market strategies.

(00:48:45) The value of transformative content, mindset, and energy in podcast episodes for business growth.

For full show notes, visit https://jasminestar.com/podcast/episode454

Learn about The Change Growth Accelerator Experience with Cassandra Worthy by clicking >>HERE<<.