-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
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Grandes primeros Títulos
![$100M Offers Audiolibro Por Alex Hormozi arte de portada](https://m.media-amazon.com/images/I/41GqbVAnxeL._SL240_.jpg)
![12 Months to $1 Million Audiolibro Por Ryan Daniel Moran arte de portada](https://m.media-amazon.com/images/I/51Y80DfRruL._SL240_.jpg)
![Who Not How Audiolibro Por Dan Sullivan, Dr. Benjamin Hardy arte de portada](https://m.media-amazon.com/images/I/51BrFKqaYBL._SL240_.jpg)
![This Is Marketing Audiolibro Por Seth Godin arte de portada](https://m.media-amazon.com/images/I/51Hg3af06gL._SL240_.jpg)
![Start with Why Audiolibro Por Simon Sinek arte de portada](https://m.media-amazon.com/images/I/51Zuy0g7l+L._SL240_.jpg)
![Building a StoryBrand Audiolibro Por Donald Miller arte de portada](https://m.media-amazon.com/images/I/41ZK9oLxQ4L._SL240_.jpg)
![Launch Audiolibro Por Jeff Walker arte de portada](https://m.media-amazon.com/images/I/41VbkFTsocL._SL240_.jpg)
![Superfans Audiolibro Por Pat Flynn arte de portada](https://m.media-amazon.com/images/I/51fIySp2W0L._SL240_.jpg)
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![They Ask, You Answer Audiolibro Por Marcus Sheridan arte de portada](https://m.media-amazon.com/images/I/51xp5eP3+HL._SL240_.jpg)
![The 1-Page Marketing Plan Audiolibro Por Allan Dib arte de portada](https://m.media-amazon.com/images/I/41TcuVTomJL._SL240_.jpg)
![The Conversion Code Audiolibro Por Chris Smith arte de portada](https://m.media-amazon.com/images/I/41cugahT6cL._SL240_.jpg)
![Never Lose a Customer Again Audiolibro Por Joey Coleman arte de portada](https://m.media-amazon.com/images/I/41DjowDApPL._SL240_.jpg)
![Secret Tradecraft of Elite Advisors Audiolibro Por David C. Baker arte de portada](https://m.media-amazon.com/images/I/51TbGj8y37L._SL240_.jpg)
![You Are the Brand Audiolibro Por Mike Kim arte de portada](https://m.media-amazon.com/images/I/51Mnu7v4XoL._SL240_.jpg)
![The Jackass Whisperer Audiolibro Por Scott Stratten, Alison Stratten arte de portada](https://m.media-amazon.com/images/I/51CEuw6qdyL._SL240_.jpg)
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![Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business Audiolibro Por Chris Ducker arte de portada](https://m.media-amazon.com/images/I/510awl5x-qL._SL240_.jpg)
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![The Speed of Trust Audiolibro Por Stephen M. R. Covey arte de portada](https://m.media-amazon.com/images/I/51OmmVxeUVL._SL240_.jpg)
![The Thank You Economy Audiolibro Por Gary Vaynerchuk arte de portada](https://m.media-amazon.com/images/I/51Gpt91odnL._SL240_.jpg)
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![Platform Audiolibro Por Michael Hyatt arte de portada](https://m.media-amazon.com/images/I/41EYYyuN2eL._SL240_.jpg)
![Essentials of Landscaping Audiolibro Por Randy Fairburn arte de portada](https://m.media-amazon.com/images/I/61U7Bs6mjsS._SL240_.jpg)
![Free Marketing Audiolibro Por Jim Cockrum arte de portada](https://m.media-amazon.com/images/I/51UhJi6TUlL._SL240_.jpg)
![Do It! Marketing Audiolibro Por David Newman arte de portada](https://m.media-amazon.com/images/I/51OTvCoQCLL._SL240_.jpg)
Resumen del Editor
UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the best-selling UnMarketing: StopMarketing, Start Engaging and began a journey that would take them around the world, sharing their message of engagement with corporations, entrepreneurs, and students.
They are now back with this second edition, because everything has changed and nothing is different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today.
For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself.
UnMarketing includes the latest information on idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unPodcasting, word of mouth, customer service, consumer advocacy, and leadership, with examples of what to do and what not to do from small business right up to worldwide corporations, in areas such as real estate, travel, service, retail, and B2B.
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De: Donald Miller
Lo que los oyentes dicen sobre UnMarketing, Second Edition
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- Karin Bertelsen
- 06-30-20
Authentic and genuine people
These authors are out to make human kind better as we progress in our technological integration. Kudos to both of you for keeping it real.
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- Amazon Customer
- 01-14-20
great listen
great book and information. love listening to you both. such a great team. going to listen to this book a few times for sure. thanks. Terry
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- Kelly A. Lennon
- 06-11-18
The best Un-book I ever Un-read
I loved this audiobook. I’m going to treat it like a reference manual and listen to it on a regular basis - especially before Trade Shows and new-business pitches The advice is spot on and the anecdotes are hilarious. I reference it to often, my colleagues are getting tired of hearing “Scott Stratten says...”.
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- Mollie
- 05-28-18
If you don’t get this book; you’ll die.
Well, maybe not, but I bet that got your attention. This book is amazing. So full of little gems and I can’t wait to listen to it again and take more notes!
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- Amazon Customer
- 02-03-20
If you're booking for inspiration
I love the book. This is actually the 2nd time I've listened to it and look forward to hearing it again. The ideas that are shared and provided have helped me look at operating and marketing my business in a completely different manner and it helped me improve in many areas. Thank you so much
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- Anonymous User
- 07-05-19
Total MUST READ!!
If your starting your own business, already own a business, seen a business before or have a heartbeat, I totally recommend this book. The information inside can only be described as WOW!
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- Rebecca C.
- 01-20-19
Perfect
Love the way Scott and Alison continuously encourage authentic engagement, regardless of the medium, while stressing the importance of the customer experience.
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- Beth Masters
- 06-14-20
Just What I Needed
I've been a teacher for eleven years and I recently decided to give that up and go after a dream I have had of teaching girls and women to surf. I knew I needed help in the whole business-running-department. "Unmarketing" hit the bullseye for me. They had me with the story of the guy cleaning the carpet who stopped what he was doing to welcome them to the hotel they had just entered. This made sense to me - that we are all people looking for other people to connect with, I recently had this over-the-top experience customer service experience when I was flying on Virgin Airlines to Ireland, They get it and lots of airlines don't. They treat you like they want you on their airplane. That's how I am going to run my business. Thanks to the Strattens for keeping it real.
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- goat in boston
- 08-06-18
Easy to follow & understanding Marketing tips
The book presents Marketing concepts that are easy to understand & follow. They seem common sense, which explains why it's easy to follow. The main thing to take away, is to implement what you've read/heard!
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- Attila Hardy
- 11-30-18
NOT for digital marketers!
If you know a little about online marketing already this book will bore you to death. The content was so basic to me as a marketer that I couldn't even finish the entire book.
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