Bombshell Business Podcast with Amber Hurdle By cover art

Bombshell Business Podcast with Amber Hurdle

By: Amber Hurdle
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  • Summary

  • Driven women business owners and leaders passionately improve the lives of their families, employees, communities and the customers they serve. These female professionals join Amber Hurdle each week as she uses her experience working with international celebrities, Fortune 100 companies and small businesses to show women how to increase their self-awareness, build their confidence, improve their communication, and ultimately ground themselves in their personal power. Through strong company cultures, branding, marketing, networking, business systems and smart employee practices, women in business can and will change the world.
    Copyright 2016-2022 Amber Hurdle | Moxie Internal Relations
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Episodes
  • Destination Branding Success Secrets with Kylie Kullack

    Destination Branding Success Secrets with Kylie Kullack
    Jul 11 2024
    In this episode, I interview Kylie Kullack, Struck's Head of Client Engagement and destination marketing expert. We explore the world of destination marketing, including the unique strategies that differentiate it from traditional marketing. Kylie shares her journey into the field, her love for problem-solving and the importance of understanding what sets a destination apart. We also discuss the significant challenges caused by growing tourist markets and how to effectively manage and market destinations responsibly. I know my hospitality and travel listeners will LOVE this episode, but there is something for everyone. Key Takeaways Kylie details the unique aspects of destination marketing, like the need for a strong brand and a comprehensive funnel approach that focuses on the importance of collaboration and maintaining a clear, consistent narrative across all marketing channels. We cover a vivid case study via Struck’s work with Utah’s tourism, including the impactful "Mighty 5" campaign, which greatly boosted the state's recognition and visitation. Kylie hits on one of my favorite topics: identifying top Key Performance Indicators (KPIs) and focusing on what truly matters to avoid analysis paralysis. Are you ready to start attracting more visitors while ensuring sustainable and responsible tourism? Tune in now on your favorite listening app, on the website, or watch it on YouTube! About Kylie Kullack Kylie Kullack, the Head of Client Engagement at Struck, is a dynamic leader in the realm of brand transformation. Her extensive experience spans diverse sectors, including destination marketing, outdoor recreation and biotechnology. Known for her strategic acumen and problem-solving prowess, Kylie consistently empowers her teams to achieve exceptional results. Her impressive portfolio features collaborations with esteemed clients such as the Utah Office of Tourism, Snowbird, Westminster College and Altabank. Kylie’s expertise extends across traditional and digital marketing communications, where she has seamlessly orchestrated campaigns in collaboration with various agency partners, including creative, public relations, promotion, social media and event activation teams. Outside her professional pursuits, she is an active member of Chief, a leading network of female executives revolutionizing the industry. Kylie’s true joy lies in her role as a parent, cherishing family moments, and exploring the vibrant local culinary scene. Connect with Kylie Personal LinkedIn: www.linkedin.com/in/kylie-kullack-466a335/ Business LinkedIn: www.linkedin.com/company/struck/ Website: www.struck.com/ Instagram: www.instagram.com/struck X fka Twitter: https://twitter.com/struck Email: kylie.kullack@struck.com Stay Connected with Me amberhurdle.com/newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 mins
  • Unmasking Superficial Success: The Hidden Truth Behind Real Achievement with Jennifer Blossom

    Unmasking Superficial Success: The Hidden Truth Behind Real Achievement with Jennifer Blossom
    Jun 27 2024
    We all, at one point or another, have worn a mask in an attempt to better navigate life or business, but how has that ever worked out? That’s why I chatted with Dr. Jennifer Blossom about what it means to be an unmasked leader. We dive into her personal journey of hitting rock bottom despite outward success and how that pivotal moment led her to embrace authenticity in leadership. Jennifer shares her insights on the importance of shedding societal expectations and living true to oneself, offering valuable lessons for anyone looking to lead with integrity and purpose. Key Takeaways The Meaning of Unmasking: Jennifer opens up about her own rock bottom experience, explaining how unmasking is about revealing your true self and breaking away from the facade of societal success, as even the most seemingly successful people can struggle deeply. Holding Onto Our Masks: Jennifer and I discuss the real-life implications of unmasking and its effect on not only ourselves but everyone around us. Practical Steps to Unmasking: Learn actionable steps “SHED” to start unmasking in your own life and career. The concept of Power Sentences! This conversation with Dr. Jennifer Blossom is a powerful reminder that true leadership comes from within with integrity. Whether you're at the top of your game or finding your way, these insights will inspire you to embrace authenticity and lead with purpose. Tune in now on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources The Unmasked Assessment About Jennifer Blossom Dr. Jennifer Blossom is the CEO of Blossom Leadership, specializing in mental edge training for women leaders. Her programs enhance psychological skills and mindset for optimal impact and well-being. Through international retreats, workshops, and coaching, Jennifer empowers women to unmask the illusion of superficial success, break free from internal chains, and build a life with unwavering focus, confidence, and authenticity. Additionally, Jennifer is the owner of a pediatric therapy practice south of Seattle. WA. Featured on global media networks, including Fox News and The CW, Jennifer's expertise is sought after for her insights on leadership and personal development. She also hosts the Dr. Jennifer Blossom Show podcast, inspiring over 1 million listeners with strategies for soul success and impact. Connect with Jennifer LinkedIn: https://www.linkedin.com/in/dr-jennifer-blossom-025424105/ Website: www.drjenniferblossom.com Instagram: www.instagram.com/drjenniferblossom Podcast: The Dr. Jennifer Blossom Show Email: hello@drjenniferblossom.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 mins
  • How to Humanize Your Brand with Beth Trejo

    How to Humanize Your Brand with Beth Trejo
    Jun 20 2024
    The intersection of technology and human connection is a HOT topic these days, so I sat down with Beth Trejo, CEO and founder of Chatterkick to explore what that even means and how to master the union. Beth is a trailblazing speaker and a top advocate for women in tech. In this episode, she shares her journey from public relations to launching a successful digital agency, and provides insights on leveraging social media and AI tools to foster genuine connections. Key Takeaways Building Brand Intimacy: By being authentic, responsive, and empathetic, businesses of all sizes can build lasting relationships with their audiences. (After all, social media shouldn’t be used as a digital billboard, but as a tool for real human interaction!) Navigating Content Creation: Beth shares tips for creating a content plan by documenting and responding to common customer questions. (It's not about perfection but about being real and relatable.) Leveraging Small Business Advantages: How small businesses can use their direct connection with customers and lack of red tape to build stronger relationships. (Sign me up!!!) Whether you're a small business owner or part of a larger corporation, Beth’s advice on staying relevant in the ever-evolving digital landscape is invaluable. Ready to learn more? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Beth Trejo As the founder of Chatterkick, a global social-first digital agency, Beth has demonstrated exceptional acumen in the digital marketing field, understanding how to leverage online platforms to drive business growth, build employee engagement and strengthen brand recognition. Recognized as one of Comparably’s Top 50 CEOs for Women and recipient of the Women Aware’s Women Helping Women award, Beth Trejo has not only championed women’s representation in the tech industry but also created a positive and supportive environment for working parents. Her company, Chatterkick, was acknowledged as the Best Place for Working Parents for two consecutive years, serving as a model for inclusivity and diversity with predominantly female staff. Connect with Beth LinkedIn: www.linkedin.com/in/bethtrejo/ Website: https://chatterkick.com/ Instagram: www.instagram.com/chatterkick/ Facebook: www.facebook.com/Chatterkick X fka Twitter: https://twitter.com/Chatterkick Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber’s non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don’t forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins
Leadership Management Marketing Economics
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