Grab your favorite libation and join us for some industry talk this Friday. We're hanging with Jill Genter of WKOW. Jill Genter is the Manager of Marketing and Creative Services at WKOW (ABC) in Madison, Wisconsin and is the Executive Producer of WKOW’s lifestyle show, Midday Madison. She has been at WKOW for 35 years!

• (00:02:15) Introducing our guest.
• (00:04:28) Who is Jill and what does she do?
• (00:07:40) What is one of the biggest challenges you encounter in your work?
• (00:08:23) How do you one up yourself?
• (00:11:45) Local TV stations don’t charge for commercial production?
• (00:13:29) What does the process look like when you are working with a new client, how much input do they give vs what you recommend? Do they listen?
• (00:14:13) The Jim Doyle process.
• (00:16:03) How did Jill get into creative?
• (00:23:47) Jill’s comedy career.
• (00:27:07) Working with celebrities.
• (00:34:00) Moving to a bigger market?
• (00:37:32) Living in Madison.
• (00:42:14) Work life balance.
• (00:45:19) How do you work within the constraints of free commercial production?
• (00:50:40) Fun production stories.
• (00:54:10) Involvement in AdFed.
• (00:58:40) What was Covid like for news agencies?
• (01:04:21) Shooting commercials during Covid.
• (01:09:27) What is one of Jill’s favorite projects?
• (01:15:05) What are we drinking?
• (01:16:00) Two truths and a lie.