We're bringing on Alexis Bakken, who started out as a production & editing intern and has recently found her self on our full-time team. What do bungee jumping, sky-diving, and shark tanks have to do with marketing? Join us with your favorite libation and maybe you'll find out.

• (00:02:25) What are we drinking?
• (00:04:19) Who is Alexis?
• (00:05:28) Why did Alexis major in journalism?
• (00:09:42) Would you switch majors for your senior year?
• (00:11:15) Class projects.
• (00:14:58) Dangerous video stunts.
• (00:17:47) Do you even know what a VHS is?
• (00:22:17) The Harry Potter girl.
• (00:30:29) How did we find Alexis? Or did she find us?
• (00:35:25) Going to college to network?
• (00:40:45) Connections can only get you so far.
• (00:41:42) What does Alexis like about being on the Backflip team?
• (00:46:08) Can a journalism degree help prepare someone for video production?
• (00:55:11) Editing a magazine.
• (00:56:47) Learning filmmaking techniques and education.
• (01:00:10) Bringing filmmakers with real set experience into the classroom.
• (01:08:05) Ethical implications of AI and technology.
• (01:17:25) Manipulating reality in documentary photography.
• (01:18:30) A misleading photo of Obama.
• (01:21:30) Salvador Dalí donkey falling.
• (01:25:20) Two truths and a lie.

• Obama photo: https://www.theguardian.com/media/greenslade/2010/jul/06/the-economist-news-photography
• Zipline off of a Starbucks in MI: https://www.mackinawcity.net/mackinawcity/business/Adrenaline_Falls_Adventure_Zipline/180/#:~:text=History
• Steve Donovan episode: https://www.youtube.com/live/43WwEaCT4Y8?si=rNIEbP6Fp8fN3Drd
• Chelsey Bowers episode: https://www.youtube.com/live/a5fHKP61yZo?si=Eh9qL1wnF-XQAaB8
• Dare to Believe Series: https://youtu.be/VS3CYsDHvGU?si=9tpkdu0nNUTFi6mv

Grab your favorite libation and join us for some industry talk this Friday. We're hanging with Jill Genter of WKOW. Jill Genter is the Manager of Marketing and Creative Services at WKOW (ABC) in Madison, Wisconsin and is the Executive Producer of WKOW’s lifestyle show, Midday Madison. She has been at WKOW for 35 years!

• (00:02:15) Introducing our guest.
• (00:04:28) Who is Jill and what does she do?
• (00:07:40) What is one of the biggest challenges you encounter in your work?
• (00:08:23) How do you one up yourself?
• (00:11:45) Local TV stations don’t charge for commercial production?
• (00:13:29) What does the process look like when you are working with a new client, how much input do they give vs what you recommend? Do they listen?
• (00:14:13) The Jim Doyle process.
• (00:16:03) How did Jill get into creative?
• (00:23:47) Jill’s comedy career.
• (00:27:07) Working with celebrities.
• (00:34:00) Moving to a bigger market?
• (00:37:32) Living in Madison.
• (00:42:14) Work life balance.
• (00:45:19) How do you work within the constraints of free commercial production?
• (00:50:40) Fun production stories.
• (00:54:10) Involvement in AdFed.
• (00:58:40) What was Covid like for news agencies?
• (01:04:21) Shooting commercials during Covid.
• (01:09:27) What is one of Jill’s favorite projects?
• (01:15:05) What are we drinking?
• (01:16:00) Two truths and a lie.

It's really why we tune in most years: to check out the commercials. It's a professional hazard. This year, we have Andy Wallman of KW2 joining us to discuss. Andy is president at KW2 and resident Super Bowl Commercial TV critic. Grab your favorite libation and join the fun.

• (00:02:41) An interesting year for Super Bowl commercials.
• (00:05:14) Take 2.
• (00:07:55) How did Andy Wallman become the Super Bowl ad guy?
• (00:10:10) Celebrity endorsements.
• (00:11:58) Bud Light Hold | Easy To Drink, Easy To Enjoy.
• (00:21:10) The Busch Guide: Cold + Smooth Survival Skills.
• (00:26:18) The risk of leveraging pop culture.
• (00:33:02) Pop Corners Breaking Bad Super Bowl Commercial | Breaking Good.
• (00:41:18) Uber One - One Hit For Uber One.
• (00:47:03) Bradley Cooper and His Mom Attempt A T-Mobile Commercial.
• (00:51:41) The Roast Of Mr. Peanut.
• (00:54:17) M&M's Super Bowl Commercials.
• (01:00:25) "Premature Electrification" | Ram Trucks.
• (01:03:05) Saving Sawyer | Amazon's Big Game Ad / "Forever": The Farmer’s Dog 2023 Super Bowl Commercial.
• (01:12:06) Tubi Interface Interruption.
• (01:13:54) Tubi Rabbit Hole.
• (01:16:22) Disney100 Special Look.
• (01:17:35) Be Childlike / Love Your Enemies
• (01:20:24) Rémy Martin | Inch By Inch Featuring Serena Williams.
• (01:20:58) NFL Super Bowl LVII Commercial || Run With It.
• (01:25:30) Andy’s least favorite ad.
• (01:28:29) John’s ad picks.
• (01:39:29) Ryan’s ad picks.

• Bud Light Commercial. -https://youtu.be/azCNwGnxq0s?si=Dsw1-lcaQ2eU11Rz
• Busch Guide: Cold + Smooth Survival Skills. -https://youtu.be/8B3G9nQUcb8?si=mW6eGdQY0yGIBVJ-
• Pop Corners Breaking Bad Commercial | Breaking Good. -https://youtu.be/GPeezAty2u4?si=VsvJ8LRtKqOpPlK7
• Uber One Commerical -https://youtu.be/RwMKFgH0G0g?si=oIpjvLbqEz5tYkd3
• Bradley Cooper and His Mom Attempt A T-Mobile Commercial. -https://youtu.be/p2MlCg2S5Qc?si=PUuT9wQLiIczF0M_
• The Roast of Mr. Peanut. -https://youtu.be/yeC-5SS7NG4?si=lT3s_29ZP5bKMf-I
• M&M's -https://youtu.be/1vzdf-98LZY?si=6CtIcgdTrFnow-je
• "Premature Electrification" | Ram Trucks. -https://youtu.be/gNjc_S84I64?si=VoduFTqnqr2Nus9l
• Saving Sawyer | Amazon's Big Game Ad / "Forever": The Farmer’s Dog-https://youtu.be/IAIo-pUDl0s?si=wErDbwvZQJNmQSES
• Tubi Interface Interruption. -https://youtu.be/s4mUEYQAgsM?si=4pWsnrrudXxUkNTZ
• Tubi Rabbit Hole. -https://youtu.be/GtyxWvifru8?si=e7YKdu_BfVPjgtU0
• Disney100 Special Look. -https://youtu.be/VPK_JIM6Hi0?si=zkl-Y40Lqj5ijDZp
• Be Childlike. -https://youtu.be/ogLX2heol5E?si=Rk5gNmGqgDtkYqHq
• Love Your Enemies. -https://youtu.be/f5x1RyJOwP8?si=UOyXOjP3I0v-nUR_
• Rémy Martin | Inch By Inch Featuring Serena Williams. -https://youtu.be/ex1P-cXIKUE?si=QvwpJtiaUqYh8tW2