• 113. How Lysol drives brand growth with inclusive marketing with CMO Gary Osifchin

  • May 30 2024
  • Length: 23 mins
  • Podcast

113. How Lysol drives brand growth with inclusive marketing with CMO Gary Osifchin By cover art

113. How Lysol drives brand growth with inclusive marketing with CMO Gary Osifchin

Listen for free

View show details

  • Summary

  • Recently, rankings for the Most Culturally Inclusive Brands were announced. The rankings come from the Association for National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM), in partnership with the Cultural Inclusion Accelerator (CIA). For the second year in a row, the Lysol brand has been awarded “Best in Ad Effectiveness” by more than 80,000 consumers with a broad diversity of identities. I wanted to find more about Lysol's approach to inclusive marketing, and how they've gone about becoming so effective in their efforts. So I sat down with Gary Osifchin, Chief Marketing Officer (CMO) and General Manager at Reckitt U.S. Hygiene, the makers of Lysol. Gary had a TON to share, and there's a lot to learn from he and the team's approach. Get the Inclusion & Marketing Newsletter Lysol
    Show more Show less
activate_primeday_promo_in_buybox_DT
Marketing Economics
Show more Show less

What listeners say about 113. How Lysol drives brand growth with inclusive marketing with CMO Gary Osifchin

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available