Find this episode and more resources for coaches at ProsperousCoach.com/288.

Recently, I was invited to speak with graduates of a coach training organization. Most on the call were not yet earning a living at coaching and all were finding it difficult to repeatedly attract paying clients.

It turned out that each coach was selling life coaching, health coaching, confidence coaching — something like that. Their website, social posts and offers focused on the general benefits of coaching. People who had free sessions weren’t reliably progressing to paid packages.

This is a common problem for coaches and it’s my mission to change that.

I could see that 2 main things were keeping these coaches from financial success:

1. They were not addressing BIG ENOUGH PROBLEMS for their audience.

2. They were not charging high enough fees to help them stay in business.

Those 2 things are about mindset. It was time for the coaches to shift from student mode to professional mode to attract clients who do invest.

Let’s tease this apart ...

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
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