This week’s topic is "Most Successful Businesses Focus on a Niche", and in this episode we are sitting down with Jen Sulak of Pink Light Images.

We talk about -

> misconceptions business owners have about narrowing down their target market in the wedding industry

> when niching down, how to find the sweet spot of between being too broad OR too specific

> secret sauce behind attracting clients after you have carved out your niche

> how niching down actually makes your marketing efforts easier and more effective

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Pick one thing that connects you to your ideal client (product/service) and post the shit out of it on social media
2. Go where your ideal clients are, where do they hang out, socialize, relax? Think outside the box of bridal shows or expos.
3. Reach out to the people in your circle and find out what your USP is and ask "when you refer my business to your clients what do you say to them about us and our services/products"

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Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com