This week’s topic is "Most Successful Businesses Focus on a Niche", and in this episode we are sitting down with Jen Sulak of Pink Light Images.

We talk about -

> misconceptions business owners have about narrowing down their target market in the wedding industry

> when niching down, how to find the sweet spot of between being too broad OR too specific

> secret sauce behind attracting clients after you have carved out your niche

> how niching down actually makes your marketing efforts easier and more effective

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Pick one thing that connects you to your ideal client (product/service) and post the shit out of it on social media
2. Go where your ideal clients are, where do they hang out, socialize, relax? Think outside the box of bridal shows or expos.
3. Reach out to the people in your circle and find out what your USP is and ask "when you refer my business to your clients what do you say to them about us and our services/products"

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is 3 Website Analytics Every Wedding Pro Should Know and in this episode we are sitting down with Christie Osborne of Mountainside Media

We talk about -

> Understanding why analytics are essential for success in the wedding industry

> Practical tips and tools for getting started

> How frequent should you check your analytics

> Forecast of how the role of website analytics is evolving in the wedding industry

> How to track and read analytics

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Number of monthly threshold (1000-1400 established) (400-600 newbie)
2. Double down on the thing that works for you and stop wasting time on the thing that doesn't work
3. Checking the conversion on the contact page 1- how much traffic did my site get 2- how many of those people navigated to the contact page 3- what is the conversion rate from the people that filled out the contact form

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is " what a bride really thinks about your business all based on your Instagram "and in this episode, we are diving into the ugly truth of how client's are judging your wedding business on social media.

We talk about -

> How are they finding you on Instagram

> How important is the overall aesthetic and visual consistency of your feed and the influence it has on their perception of your brand

> Factor's client's are considering when assessing credibility and professionalism based on your profile

> How much weight they place on your number of followers or engagement metrics

> Are they impressed by your reviews

> Are client's spending more time on your feed, stories, or reels

> How do they prefer to communicate

> How to stand out among the other vendors in your category

> What red flags are client's noticing from your posts

> Why Instagram is your new website

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Go revise your about page, put personality and effort into it, make it into a HIGHLIGHT
2. Humanize your business by showing the people behind the scenes
3. If you offer more then one type of service, you should post it according to the percentage of how much you do that service in your work (70% weddings, 30% corporate)
4. Make a post plugging other vendors and their work

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com