Sara Yamase, Partner at Simon-Kucher & Partners, Head of Software, Internet and Media Practice shares guidance and industry examples on generative AI pricing and GTM strategies.

Topics Include:

• What percentage of companies are developing Gen AI features for customers
• Projected returns on Gen AI investment
• Articulating the value is 1st step in building pricing and monetization strategy
• Almost half of VC funding in last 5 quarters were for AI solutions
• Getting through the hype cycle and trough of disillusionment
• Education, Marketing, Food industry examples of companies clarifying value of generative AI to customers
• Having strong data sets for identifying trends
• Pricing tenets for generative AI
• Indirect monetization – more usage, faster, greater productivity, etc
• Standalone Generative AI software with bespoke pricing
• Ability to scale pricing per customer usage
• Subscription selling for generative AI software
• Choosing pricing model for generative AI solutions
• Summaries and session wrap up

Today Nicole Eagan, Chief Strategy and AI Officer and Michael Beck, Global CISO of Darktrace AI Research centre share experience, predictions and guidance on the future of AI and Cybersecurity.

Topics Include:

• A brief history of Darktrace
• Applying AI to the challenge of cyber security
• Changes and evolution of cyber security threats
• What are the key security challenges business are facing?
• Generative AI provided a seismic shift with threat actors
• Best practices for managing and scaling security teams
• Guidance for leaders for baking AI into workflows
• Responsible AI best practices for building trust
• Trends of Generative AI on the security landscape
• Leveraging Generative AI to transform the customer experience
• Predictions for emerging technology trends over the next 10 years
• Recommendations and parting wisdom for security and AI
• Keeping a workforce trained and relevant for technology trends
• Interview wrap up

Participants:

• Nicole Eagan – Chief Strategy Officer and AI Officer, Darktrace
• Michael Beck – Global CISO, Darktrace
• Phil Le-Brun – Director, Enterprise Strategy, Amazon Web Services

A panel discussion with executives from ActionIQ, FloQast and Wiz on experiences and best practices for working and selling to customer C-suites.

Topics Include:

• Panel introductions
• Keeping products and sellers focused on C-Suite outcomes
• Customer C-suite focus, identifying internal champions
• Keeping sales motion concise for key C-Suite
• Connecting value for enterprise space
• Impact of Generative AI and inventing on behalf of customers
• Customer impressions of GenAI and going beyond the hype
• Helping customers reimagine / hack their business
• C-suite concerns about Generative AI
• Flipping objections into selling points for C-Suite
• Building confidence for security, data and GenAI for Executives
• Final thoughts, Session wrap-up
• 
  

Participants:

• Justin DeBrabant – Chief Product Officer, ActionIQ
• Stefan van Duyvendijk – Accounting Operations Evangelist, FloQast
• Rick Kickert – Senior Vice President of Revenue Growth & Strategy, Wiz
• Veronica McCarthy – Senior Sales Manager, ISV, Amazon Web Services