Load shedding may be temporarily suspended but it’s only a matter of time until it once again rears its ugly head. In this episode of Future Proof Mzansi, Sena and Stacy discuss the ever present struggle of getting the most out of media investments in a time of load shedding. They are joined by two experts in the field, to offer different perspectives on navigating this complex environment. Byron John, Head of Media Intelligence at DStv Media Sales, shares some advice for how advertisers can adapt their strategies to make the most of out of live, on demand and digital channels across the DStv offering. While Brian Muguto, Managing Director at PHD Media, shares insights into effective advertising across all media channels.

In this episode we discuss:

• The shift in consumer behaviour towards on-demand TV and what this means for advertisers.
• Why consumers are more receptive to TV sponsorship and product placement, as opposed to traditional advertising.
• Why advertisers should be more strategic with how they spend their advertising budgets across different platforms, instead of relying solely on a 30 second advert.
• The issue of ad frequency and how it can be managed to avoid irritating consumers.
• Commercial models offered by TV broadcasters to compensate for reduced viewership during load shedding
• The future of marketing with AI

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