In this episode we turn our attention to Gen Z - the digital-first generation that many marketers are still learning to connect with. Stacy and Sena chat to Anesu Malisa, Samsung Africa’s Gen Z Marketing Lead, and Yasmin Kathoria, head of Brand Growth Strategy at Kantar.

We discuss the importance of connecting with Gen Z, the characteristics and values of these consumers, and effective marketing strategies for connecting with them. Anesu and Yasmin talk about how to avoid falling into stereotypes and the importance of creating authentic brands that are timeless yet timely, and progressive yet original.

In this episode we discuss:

• The types of content and formats that resonate with Gen Z.
• The importance of authenticity, consistency, and relevance in marketing to Gen Z.
• Aligning with the personal brand and lifestyle of Gen Z consumers.
• The role of influencers and the importance of choosing influencers who align with the brand's values and have a genuine connection with their community.
• Why Apple’s ‘crush’ advert failed to engage Gen Z, and Samsung’s response that ‘creativity cannot be crushed’.
• A brand’s meaningful difference and addressing sustainability in marketing to Gen Z.

*This episode is produced by Laura Rapson

Hosted on Acast. See acast.com/privacy for more information.

In this episode Stacy and Sena chat about all things digital - specifically what goes into creating viral, award-winning campaigns. They’re joined in studio by Mike Sharman, the founder and chief creative officer of Retroviral, a creative comms agency that has made more brands go viral globally, than any other agency in Africa.

Mike shares his journey to starting his agency over 14 years ago and how he knew then just how important digital marketing was going to be. He explains what goes into creating viral campaigns and why it’s important to always move at the speed of culture.

In this episode we discuss:

• The winning formula for creating viral campaigns
• The importance of earned publicity in the success of a campaign
• Ensuring clever content always has a strong brand association
• How Retroviral helped take Nando’s ‘Last Dictator Standing’ advert global
• The power of news jacking - using Checkers’ ‘Sixty 60 Swindler’ campaign as an example
• The social media channels currently providing the best ROI for his clients
• The best way to work with influencers

* This episode was produced by Laura Rapson

Hosted on Acast. See acast.com/privacy for more information.

Load shedding may be temporarily suspended but it’s only a matter of time until it once again rears its ugly head. In this episode of Future Proof Mzansi, Sena and Stacy discuss the ever present struggle of getting the most out of media investments in a time of load shedding. They are joined by two experts in the field, to offer different perspectives on navigating this complex environment. Byron John, Head of Media Intelligence at DStv Media Sales, shares some advice for how advertisers can adapt their strategies to make the most of out of live, on demand and digital channels across the DStv offering. While Brian Muguto, Managing Director at PHD Media, shares insights into effective advertising across all media channels.

In this episode we discuss:

• The shift in consumer behaviour towards on-demand TV and what this means for advertisers.
• Why consumers are more receptive to TV sponsorship and product placement, as opposed to traditional advertising.
• Why advertisers should be more strategic with how they spend their advertising budgets across different platforms, instead of relying solely on a 30 second advert.
• The issue of ad frequency and how it can be managed to avoid irritating consumers.
• Commercial models offered by TV broadcasters to compensate for reduced viewership during load shedding
• The future of marketing with AI

Hosted on Acast. See acast.com/privacy for more information.